Advertising and Promotion

Advertising and Promotion
Author: George Eugene Belch,Michael A. Belch
Release: 2004
Editor: Unknown
Pages: 329
ISBN: 0072536764
Language: en
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Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley,Rungpaka Amy Hackley
Release: 2021-01-27
Editor: SAGE
Pages: 424
ISBN: 9781529756142
Language: en
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DESCRIPTION BOOK:

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Advertising Promotion and New Media

Advertising  Promotion  and New Media
Author: Marla R. Stafford,Ronald J. Faber
Release: 2015-03-26
Editor: Routledge
Pages: 400
ISBN: 9781317477556
Language: en
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DESCRIPTION BOOK:

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Introduction to Advertising and Promotion

Introduction to Advertising and Promotion
Author: George Edward Belch,George Eugene Belch,Michael A. Belch
Release: 1995
Editor: McGraw-Hill/Irwin
Pages: 840
ISBN: 0256136963
Language: en
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Launch Advertising and Promotion in Real Time

Launch  Advertising and Promotion in Real Time
Author: Michael R. Solomon,Lisa Duke Cornell,Amit Nizan
Release: 2009
Editor: Flat World Knowledge
Pages: 316
ISBN: 9780982043028
Language: en
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DESCRIPTION BOOK:

"Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end"--Open Textbook Library.

Online Advertising and Promotion Modern Technologies for Marketing

Online Advertising and Promotion  Modern Technologies for Marketing
Author: Hanafizadeh, Payam
Release: 2012-04-30
Editor: IGI Global
Pages: 248
ISBN: 9781466608863
Language: en
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DESCRIPTION BOOK:

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley
Release: 2005-02-16
Editor: SAGE
Pages: 286
ISBN: 0761941541
Language: en
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DESCRIPTION BOOK:

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Retail Advertising and Promotion

Retail Advertising and Promotion
Author: Jay Diamond
Release: 2011-03-17
Editor: Fairchild Books
Pages: 448
ISBN: 1563678985
Language: en
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DESCRIPTION BOOK:

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Integrated Marketing Communication

Integrated Marketing Communication
Author: Jerome M. Juska
Release: 2021-11-30
Editor: Routledge
Pages: 320
ISBN: 9781000485684
Language: en
Available for:

DESCRIPTION BOOK:

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Advertising And Sales Promotion

Advertising And Sales Promotion
Author: S H H Kazmi,Satish K Batra
Release: 2009
Editor: Excel Books India
Pages: 682
ISBN: 8174466398
Language: en
Available for:

DESCRIPTION BOOK:

Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising  Promotion  and Other Aspects of Integrated Marketing Communications
Author: Terence Shimp
Release: 2006-01-20
Editor: Cengage Learning
Pages: 656
ISBN: 0324321430
Language: en
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DESCRIPTION BOOK:

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Communications and Promotion Management

Advertising Communications and Promotion Management
Author: John R. Rossiter,Larry Percy
Release: 1998
Editor: Unknown
Pages: 640
ISBN: 0071155147
Language: en
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DESCRIPTION BOOK:

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture
Author: Matthew P. McAllister,Emily West
Release: 2013
Editor: Routledge
Pages: 470
ISBN: 9780415888011
Language: en
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DESCRIPTION BOOK:

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical perspectives considers the historical roots and their relationship to recent changes in contemporary advertising and promotional practice. Political economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as labor, consumers, interpreters, fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups - such as gender, race, and the child - through industry labor practices, marketing, as well as through representation in advertising texts. Social institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self-image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. -- from back cover.

The Law of Advertising Marketing and Promotions

The Law of Advertising  Marketing and Promotions
Author: David H. Bernstein,Bruce P. Keller
Release: 2017-10-28
Editor: Law Journal Seminars Press
Pages: 329
ISBN: 1588521729
Language: en
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DESCRIPTION BOOK:

The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.

Advertising and Sales Promotion

Advertising and Sales Promotion
Author: Ken Kaser
Release: 2012-01-01
Editor: Cengage Learning
Pages: 480
ISBN: 9781285414614
Language: en
Available for:

DESCRIPTION BOOK:

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising and Sales Promotion Strategy

Advertising and Sales Promotion Strategy
Author: Gerard J. Tellis
Release: 1997
Editor: Prentice Hall
Pages: 483
ISBN: PSU:000047448469
Language: en
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DESCRIPTION BOOK:

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

Integrated Marketing Communications in Advertising and Promotion

Integrated Marketing Communications in Advertising and Promotion
Author: Terence A. Shimp
Release: 2010
Editor: Thomson South-Western
Pages: 668
ISBN: 0324665318
Language: en
Available for:

DESCRIPTION BOOK:

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Sales Promotion Decision Making

Sales Promotion Decision Making
Author: Steve Ogden-Barnes,Stella Minahan
Release: 2015-01-12
Editor: Business Expert Press
Pages: 147
ISBN: 9781631570483
Language: en
Available for:

DESCRIPTION BOOK:

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Advertising and Sales Promotion

Advertising and Sales Promotion
Author: S.H.H. Kazmi,Satish K. Batra
Release: 2004
Editor: Unknown
Pages: 640
ISBN: 8174463941
Language: en
Available for:

DESCRIPTION BOOK:

ADVERTISING: This brilliant form of art has become an indispensable part of our lives. The entire modern civilisation seems to be living and breathing this magic, which has miraculously transformed market trends and strategies. This book, essentially deals with a scientific and logical, step-by-step presentation of advertising, in the first section.The second section talks about, the dynamic concept of Sales Promotion. The authors delve deep into this concept, integral to all market strategies, to introduce the reader to the finer points and for a clear perspective. The rapid growth of this field, its various advantages, limitation and objectives are discussed in detail. The book studies the effect of Sales Promotion on the consumer. A book, particularly meant for students of management, specialising in marketing; it makes for a thoroughly educative and interesting reading.Features of the Second Edition:v All the chapters have been revised and updated.v New exhibits have been included.v More cases have been included.v More Indian illustrations and Examples.

Marketing Management

Marketing Management
Author: Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams
Release: 2021-08-24
Editor: Springer Nature
Pages: 901
ISBN: 9783030669164
Language: en
Available for:

DESCRIPTION BOOK:

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.