AskGaryVee

 AskGaryVee
Author: Instaread
Release: 2016-04-21
Editor: Instaread Summaries
Pages: 43
ISBN: 9781683780359
Language: en
Available for:

DESCRIPTION BOOK:

#AskGaryVee by Gary Vaynerchuk | Summary & Analysis Preview: #AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form of questions and answers, #AskGaryVee follows the model of Vaynerchuk’s YouTube show, in which he responds to a wide variety of inquiries—both personal and professional—from his followers. The book returns to questions that Vaynerchuk was asked on the show during the past two years in an attempt to update his responses, change his view on certain points, and consolidate the information scattered across hundreds of episodes of a web series into a single handbook for aspiring entrepreneurs. Every company in every kind of business also needs to think like a media company. Whether a business is selling wine, dog chews, or cars, the prevalence of digital media means that to abstain from speaking to your audience is to cease to exist... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of #AskGaryVee · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

AskGaryVee

 AskGaryVee
Author: Gary Vaynerchuk
Release: 2016-03-08
Editor: HarperCollins
Pages: 384
ISBN: 9780062273130
Language: en
Available for:

DESCRIPTION BOOK:

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Focus On 100 Most Popular American Internet Celebrities

Focus On  100 Most Popular American Internet Celebrities
Author: Wikipedia contributors
Release: 2022
Editor: e-artnow sro
Pages: 329
ISBN:
Language: en
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DESCRIPTION BOOK:

Content Marketing for PR

Content Marketing for PR
Author: Trevor Young
Release: 2019-09-16
Editor: Digital Citizen
Pages: 384
ISBN: 9780648669616
Language: en
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DESCRIPTION BOOK:

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

A Better Way To Crowd Fund Success Kit

A Better Way To Crowd Fund Success Kit
Author: Matrix Thompson,Sarika Khambaita
Release: 2016-03-07
Editor: Pamper Me Network
Pages: 125
ISBN: 9781988289076
Language: en
Available for:

DESCRIPTION BOOK:

Kickstarter alone has successfully funded over 100,000 crowd funding campaigns. And believe us when we tell you that each crowd funder had to design and implement some creative strategies to meet their goals. But nevermind Kickstarters' clients, what about you? How can you supercharge your crowd funding efforts, sell more crowd funding services or grow your crowd funding portal? Well, “A Better Way To Crowd Fund Directory: The #1 Source For Finding Public Relations & Promo Opportunities For Driving Crowd Funding Success” is the answer. We wrote this essential tool for crowd funding vendors, crowd funding portals, experts, inventors, small business owners, business opportunity seekers and, or entrepreneurs who have heard great things about crowd funding and wish to create their own success story. The ebook catalogues hundreds of media sources, websites, journalists, bloggers and social influencers that will: * Share your message; as well as; * Showcase your projects or expert advice to their followers, viewers, listeners or readers. Use A Better Way To Crowd Fund Directory: The #1 Source For Finding Public Relations & Promo Opportunities For Driving Crowd Funding Success to learn the secret techniques for accessing thousands of additional sources for promoting your crowd funding campaign, expert business, ideas and events including podcasts, blogs, retweet networks, and many more. Reference our sources and implement our strategies immediately—and create your own crowd funding success story. But that is not all. We provide real-life examples of experts that are embracing crowd funding with tremendous success including military veteran and first time author John Lee Dumas who generated $453,803 in pre-orders in just 45 days to finance his book and expert business. Once you have read A Better Way To Crowd Fund Directory: The #1 Source For Finding Public Relations & Promo Opportunities For Driving Crowd Funding Success you will realize that it is more than your standard ebook. It is a dynamic, constantly evolving web and email service that updates you daily with a growing list of: * Online sources that wish to promote your crowd funding projects and business; * Podcast show bookers/producers, radio producers, tv producers, print & online journalists, bloggers and related media sources that are interested in interviewing experts like yourself; * Social media influencers that will retweet or share your announcements free of charge simply by mentioning their account or keyword in your posts; * Event planners that wish to feature you as a keynote or guest speaker; * Websites that wish to feature your crowd funding project(s) or great ideas. With the lessons learned in the A Better Way To Crowd Fund Directory: The #1 Source For Finding Public Relations & Promo Opportunities For Driving Crowd Funding Success you will: * Save thousands of dollars in public relations expenses; * Make money even if your crowd funding campaigns fail; * Generate more retweets, Facebook likes and Google + shares; * Get guaranteed media listings, social media shares & fan support; * Learn how to transform your social media followers into self-replicating virtual sales people whom are rewarded to promote your crowd funding campaign, content, products and services, FOREVER; * Book more on-air (television, radio and podcast interviews); * Identify more speaking & networking opportunities; * Recruit more donors, affiliates and social influencers; * Forge more strategic alliances & build larger opt-in email lists; * And of course, close more business and secure more donations. Choose from the Do-It-Yourself (DIY) Directory Edition, that includes over 150 public relations, media and influencer sources or the Success Kit that includes weekly email and web delivered updates of NEW public relations, media and influencer sources (for 90 days).

AskGaryVee

 AskGaryVee
Author: Gary Vaynerchuk
Release: 2016
Editor: Unknown
Pages: 362
ISBN: 0062470019
Language: en
Available for:

DESCRIPTION BOOK:

An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy -- and even buying wine.

Instant Enlightenment

Instant Enlightenment
Author: David Deida
Release: 2007-03-01
Editor: Sounds True
Pages: 256
ISBN: 9781591798514
Language: en
Available for:

DESCRIPTION BOOK:

Explore the Other Side of Enlightenment Does enlightenment have a dark side? It does, explains David Deida, but instead of closing to what seems unloving, we can learn to open as what we would rather avoid. In Instant Enlightenment, this maverick author and teacher offers a "rude awakening" through a collection of daring exercises and practices intended to provoke, challenge, and immediately reveal the ever-present "love that lives all things." Each pithy chapter encourages readers to blast the light of consciousness on the taboos we hide in shadow, from our ideas about sex and money to emotions and spirituality. Instant Enlightenment will surprise and possibly offend you—but it will lead you "fast and suddenly" to the realization of the sacred entirety of your experience. "Dive straight into this book. Open to any page and read for two minutes, and you'll see that you are instant enlightenment."—Ken Wilber, author of A Brief History of Everything

Vlog Like a Boss

Vlog Like a Boss
Author: Amy Schmittauer
Release: 2017-01-31
Editor: Unknown
Pages: 218
ISBN: 1946114162
Language: en
Available for:

DESCRIPTION BOOK:

Contains tips and advise from a veteran vlogger on how to make great vlogs other people will want to watch.

Summary AskGaryVee by Gary Vaynerchuck

Summary  AskGaryVee by Gary Vaynerchuck
Author: Ant Hive Media
Release: 2016-10-02
Editor: Createspace Independent Publishing Platform
Pages: 36
ISBN: 1539193543
Language: en
Available for:

DESCRIPTION BOOK:

This is a Summary Gary Vaynerchuk's #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness. The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepreneur who introduced us to the concept of crush it-knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy-and even buying wine. Whether you're planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way. Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 384 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book.

Summary askgaryvee

Summary  askgaryvee
Author: Slim Reads
Release: 2016-03-18
Editor: Unknown
Pages: 42
ISBN: 1530616123
Language: en
Available for:

DESCRIPTION BOOK:

SUMMARY: #ASKGARYVEE: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness | Review & Key Points with BONUS Critics Corner - NOT ORIGINAL BOOK Our SUMMARY of #ASKGARYVEE offers the reader something unique. By answering the questions he has answered from his popular radio show Gary Vee exposes the reader to his innermost workings. Success isn't just business and no personal life. Gary Vee shows how your personal and professional lives can intermingle for you to be as successful as you are willing to work and still have a great life to come home to. Whether you've never started your own venture or have been working for yourself your whole life this book has something for you. If you don't consider yourself an adventurer or an entrepreneur this book still speaks to the ability to create value in life. Inside this SLIM READS Summary Review of LIVING FORWARD: Summary Review of Each Chapter Highlights (Key Points) BONUS: Critics Corner BONUS: Free Report about The Tidiest and Messiest Places on Earth - http://sixfigureteen.com/messy

Summary of AskGaryVee

Summary of  AskGaryVee
Author: Instaread Summaries
Release: 2016-04-21
Editor: Idreambooks
Pages: 34
ISBN: 1683780361
Language: en
Available for:

DESCRIPTION BOOK:

Summary Of AskGaryVee

Summary Of  AskGaryVee
Author: Instaread
Release: 2016-04-21
Editor: Createspace Independent Publishing Platform
Pages: 42
ISBN: 1532879601
Language: en
Available for:

DESCRIPTION BOOK:

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis Preview: #AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk's guide to leadership and media. Structured in the form of questions and answers, #AskGaryVee follows the model of Vaynerchuk's YouTube show, in which he responds to a wide variety of inquiries--both personal and professional--from his followers. The book returns to questions that Vaynerchuk was asked on the show during the past two years in an attempt to update his responses, change his view on certain points, and consolidate the information scattered across hundreds of episodes of a web series into a single handbook for aspiring entrepreneurs. Every company in every kind of business also needs to think like a media company. Whether a business is selling wine, dog chews, or cars, the prevalence of digital media means that to abstain from speaking to your audience is to cease to exist... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of #AskGaryVee · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Culture Fix

Culture Fix
Author: Colin D. Ellis
Release: 2019-09-20
Editor: John Wiley & Sons
Pages: 296
ISBN: 9780730371441
Language: en
Available for:

DESCRIPTION BOOK:

** Finalist AUSTRALIAN BUSINESS BOOK AWARDS - BEST MANAGEMENT AND HR BOOK 2020 The playbook for building a great culture Culture is the key to success for every organisation, but what do great cultures do and what makes them successful? In Culture Fix, author Colin D Ellis shows you how to change the way you do things and create a winning culture that will keep your organisation relevant today and into the future. No matter your business, industry or country, your culture’s success depends on the emotional intelligence and engagement of people within it. Whether you’re a CEO, a manager, or a team leader, this comprehensive playbook provides everything you need to build self-motivating teams capable of delivering great value and great employee experiences for your organisation. Many organisations lack the knowledge for creating cultures that are uniquely suited for their people. Culture Fix offers real-world solutions to problems of culture change in organisations and teams of all types and sizes. build an aspirational vision for your organisation or team create a set of values that mean something enhance the communication between your people adopt the mindsets and behaviours for a successful culture create the right environment for innovation and creativity. Practical, insightful, honest and funny, Culture Fix: How to create a great place to work will show you how to create a workplace where great people can accomplish great things.

Shortcut Your Startup

Shortcut Your Startup
Author: Courtney Reum,Carter Reum
Release: 2018-01-16
Editor: Simon and Schuster
Pages: 256
ISBN: 9781501173011
Language: en
Available for:

DESCRIPTION BOOK:

From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

Limitless

Limitless
Author: Jim Kwik
Release: 2020-04-07
Editor: Hay House, Inc
Pages: 344
ISBN: 9781401958237
Language: en
Available for:

DESCRIPTION BOOK:

An instant New York Times bestseller and #1 Wall Street Journal bestseller. JIM KWIK, the world’s #1 brain coach, has written the owner’s manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods. These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits. For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In this groundbreaking book, he reveals the science-based practices and field-tested tips to accelerate self learning, communication, memory, focus, recall, and speed reading, to create fast, hard results. Learn how to: FLIP YOUR MINDSET Your brain is like a supercomputer and your thoughts program it to run. That’s why the Kwik Brain process starts with unmasking assumptions, habits, and procrastinations that stifle you, redrawing the borders and boundaries of what you think is possible. It teaches you how to identify what you want in every aspect of your life, so you can move from negative thinking to positive possibilities. IGNITE YOUR MOTIVATION Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear. Your personal excitement will be sustainable with self-renewing inspirations. Your mind starts strong, stays strong, and drives further exponentially faster. MASTER THE METHOD We’ve applied the latest neuroscience for accelerated learning. Our process, programs, podcasts, and products unleash your brain’s own superpowers. Finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease. These are just a few of the life-changing self-help benefits. With Kwik Brain, you’ll get brain-fit and level-up your mental performance. With the best Mindset, Motivation and Method, your powers become truly limitless.

Frenemies

Frenemies
Author: Ken Auletta
Release: 2018-06-05
Editor: Penguin
Pages: 384
ISBN: 9780735220874
Language: en
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DESCRIPTION BOOK:

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Social Media A Reference Handbook

Social Media  A Reference Handbook
Author: Kelli S. Burns
Release: 2017-03-20
Editor: ABC-CLIO
Pages: 398
ISBN: 9781440843563
Language: en
Available for:

DESCRIPTION BOOK:

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. • Provides readers with a clearly written overview of the impacts of social media worldwide that highlights key people and companies in the development of social media • Presents up-to-date information on the range of problems related to social media and presents potential solutions • Offers a variety of voices from social media experts, supplying perspectives from creators to users

The Introvert s Guide to the Workplace

The Introvert s Guide to the Workplace
Author: Thea Orozco
Release: 2020-04-28
Editor: Simon and Schuster
Pages: 272
ISBN: 9781510754164
Language: en
Available for:

DESCRIPTION BOOK:

Tap Into Your Natural Introvert Strengths in the Office with Actionable Tips and Advice Introverts make up one half of the population, and we’re hardwired to thrive—especially in the workplace! However, it’s not uncommon for introverts to feel out of place in the office, where it seems the only ones succeeding are outgoing personalities ready to toot their own horn. Thea Orozco busts that myth, showing how the workplace is truly a setting for introverts to succeed based on their innate skillset and natural introvert strengths. With topics ranging from overcoming phone phobia to developing an authentic leadership style, The Introvert's Guide to the Workplace guides introverts through thriving at work without having to shout—whether you are a boss, an employee, or a career person. Learn from actionable tips and practical advice, and surmount office challenges and let your introversion take the lead: Combat interview anxiety Make meaningful connections at networking events Be heard and noticed at meetings or on the stage Overcome imposter syndrome Become an effective leader with your introvert strengths And more! Including diverse expert interviews, The Introvert's Guide to the Workplace is every working introvert’s handbook and guide that they can refer to throughout their career for guidance on tricky or draining situations and motivation to enlist the power of their inner introvert to succeed.

The Calling

The Calling
Author: Rha Goddess
Release: 2020-01-21
Editor: St. Martin's Essentials
Pages: 304
ISBN: 9781250204707
Language: en
Available for:

DESCRIPTION BOOK:

A game-changing book offering a six-step approach on how to find and follow your true calling and redefine success from entrepreneur and soul coach Rha Goddess. Are you willing to believe in you? Every single one of us has a calling. For most it’s the thing you have to force yourself not to do. When you try to ignore it, you can’t stop thinking about. It is the thing that both terrifies you and brings you the most joy. Already living yours? Great! How do you make the most of it? The Calling will provide readers with a road map, via 3 fundamental shifts, on how to stay true, get paid and do good. The steps that will help lead you there include: RECOGNIZING—it always begins with awareness. If you can’t see it then you can’t do anything about it. ACCEPTING—means embracing, and taking responsibility for yourself, your life, and the things that want or need to be changed. FORGIVING—yourself and others. AND MORE! The Calling will be the resource that people have been asking Rha to write for years, and there has never been a better time for her to share her proven method.

Entertaining Entrepreneurs

Entertaining Entrepreneurs
Author: Daniel Horowitz
Release: 2020-09-29
Editor: UNC Press Books
Pages: 272
ISBN: 9781469659442
Language: en
Available for:

DESCRIPTION BOOK:

The Great Recession threatened the well-being of tens of millions of Americans, dramatically weakened the working class, hollowed out the middle class, and strengthened the position of the very wealthy. Against this backdrop, the hit reality show Shark Tank premiered in 2009. Featuring ambitious entrepreneurs chasing support from celebrity investors, the show offered a version of the American Dream that still seemed possible to many, where a bright idea and a well-honed pitch could lift a bootstrap business to new heights of success. More than a decade later, Shark Tank still airs regularly on multiple networks, and its formula has sparked imitators everywhere, from elite universities to elementary school classrooms. In Entertaining Entrepreneurs, Daniel Horowitz shows how Shark Tank's version of entrepreneurship disguises and distorts the opportunities and traps of capitalism. Digging into today's cult of the entrepreneur, Horowitz charts its rise from the rubble of economic crisis and its spread as a mainstay of American culture, and he explores its flawed view of what it really takes to succeed in business. Horowitz offers more than a look at one television phenomenon. He is the perfect guide to the portrayal of entrepreneurship in business school courses, pitch competitions, popular how-to books, and scholarly works, as well as the views of real-world venture capitalists.