Blue Ocean Strategy Expanded Edition

Blue Ocean Strategy  Expanded Edition
Author: W. Chan Kim,Renee Mauborgne
Release: 2015-01-20
Editor: Harvard Business Review Press
Pages: 256
ISBN: 9781625274496
Language: en
Available for:

DESCRIPTION BOOK:

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Red Ocean Traps Harvard Business Review Classics

Red Ocean Traps  Harvard Business Review Classics
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2017-06-20
Editor: Harvard Business Review Classi
Pages: 80
ISBN: 1633692663
Language: en
Available for:

DESCRIPTION BOOK:

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). This article describes how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (4) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books

Blue Ocean Strategy with Harvard Business Review Classic Article    Red Ocean Traps     2 Books
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2017-06-27
Editor: Harvard Business Press
Pages: 384
ISBN: 9781633694163
Language: en
Available for:

DESCRIPTION BOOK:

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Blue Ocean Shift

Blue Ocean Shift
Author: W. Chan Kim,Renee Mauborgne
Release: 2017-09-26
Editor: Hachette Books
Pages: 336
ISBN: 9780316314053
Language: en
Available for:

DESCRIPTION BOOK:

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Blue Ocean Strategy Expanded Edition

Blue Ocean Strategy  Expanded Edition
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2014-01-20
Editor: Harvard Business Review Press
Pages: 320
ISBN: 9781625274502
Language: en
Available for:

DESCRIPTION BOOK:

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Blue Ocean Leadership Harvard Business Review Classics

Blue Ocean Leadership  Harvard Business Review Classics
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2017-05-30
Editor: Harvard Business Review Press
Pages: 80
ISBN: 9781633692657
Language: en
Available for:

DESCRIPTION BOOK:

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Strategy

Blue Ocean Strategy
Author: W. Chan Kim,Renée Mauborgne
Release: 2016-11-08
Editor: Unknown
Pages: 320
ISBN: 1633692876
Language: en
Available for:

DESCRIPTION BOOK:

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.

Your Next Five Moves

Your Next Five Moves
Author: Patrick Bet-David
Release: 2021-06
Editor: Simon and Schuster
Pages: 320
ISBN: 9781982154813
Language: en
Available for:

DESCRIPTION BOOK:

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

Good Strategy Bad Strategy

Good Strategy  Bad Strategy
Author: Richard P. Rumelt
Release: 2011
Editor: Crown Books
Pages: 322
ISBN: 9780307886231
Language: en
Available for:

DESCRIPTION BOOK:

Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results.

Small Giants

Small Giants
Author: Bo Burlingham
Release: 2016-10-11
Editor: Penguin
Pages: 304
ISBN: 9781101992333
Language: en
Available for:

DESCRIPTION BOOK:

How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

The W Chan Kim and Ren e Mauborgne Blue Ocean Strategy Reader

The W  Chan Kim and Ren  e Mauborgne Blue Ocean Strategy Reader
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2017-01-24
Editor: Harvard Business Review Press
Pages: 224
ISBN: 9781633692756
Language: en
Available for:

DESCRIPTION BOOK:

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Analytics at Work

Analytics at Work
Author: Thomas H. Davenport,Jeanne G. Harris,Robert Morison
Release: 2010
Editor: Harvard Business Press
Pages: 214
ISBN: 9781422177693
Language: en
Available for:

DESCRIPTION BOOK:

As a follow-up to the successful Competing on Analytics, authors Tom Davenport, Jeanne Harris, and Robert Morison provide practical frameworks and tools for all companies that want to use analytics as a basis for more effective and more profitable decision making. Regardless of your company's strategy, and whether or not analytics are your company's primary source of competitive differentiation, this book is designed to help you assess your organization's analytical capabilities, provide the tools to build these capabilities, and put analytics to work. The book helps you answer these pressing questions: What assets do I need in place in my organization in order to use analytics to run my business? Once I have these assets, how do I deploy them to get the most from an analytic approach? How do I get an analytic initiative off the ground in the first place, and then how do I sustain analytics in my organization over time? Packed with tools, frameworks, and all new examples, Analytics at Work makes analytics understandable and accessible and teaches you how to make your company more analytical.

Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books

Blue Ocean Strategy with Harvard Business Review Classic Article    Blue Ocean Leadership     2 Books
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2017-06-27
Editor: Harvard Business Press
Pages: 400
ISBN: 9781633694156
Language: en
Available for:

DESCRIPTION BOOK:

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Blue Ocean Classics

Blue Ocean Classics
Author: W. Chan Kim,Renée A. Mauborgne
Release: 2019-07-16
Editor: Harvard Business Press
Pages: 144
ISBN: 9781633697386
Language: en
Available for:

DESCRIPTION BOOK:

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Playing to Win

Playing to Win
Author: Alan G. Lafley,Roger L. Martin
Release: 2013
Editor: Harvard Business Press
Pages: 260
ISBN: 9781422187395
Language: en
Available for:

DESCRIPTION BOOK:

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Creating the Perfect Design Brief

Creating the Perfect Design Brief
Author: Peter L. Phillips
Release: 2012-07-01
Editor: Simon and Schuster
Pages: 240
ISBN: 9781621532279
Language: en
Available for:

DESCRIPTION BOOK:

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

The Handbook of Organizational Economics

The Handbook of Organizational Economics
Author: Robert Gibbons,John Roberts
Release: 2013
Editor: Princeton University Press
Pages: 1233
ISBN: 9780691132792
Language: en
Available for:

DESCRIPTION BOOK:

In even the most market-oriented economies, most economic transactions occur not in markets but inside managed organizations, particularly business firms. Organizational economics seeks to understand the nature and workings of such organizations and their impact on economic performance. This landmark book assembles the leading figures in organizational economics to present the first comprehensive view of both the current state of research in this fast-emerging field and where it might be headed. The Handbook of Organizational Economics surveys the major theories, evidence, and methods used in the field. It displays the breadth of topics in organizational economics, including the roles of individuals and groups in organizations, organizational structures and processes, the boundaries of the firm, contracts between and within firms, and more. The defining book on the subject, The Handbook of Organizational Economics is essential reading for researchers and students looking to understand this emerging field in economics. Presents the first comprehensive treatment of organizational economics Features contributions by leaders in the field Unifies and extends existing literatures Describes theoretical and empirical methods used today

Invisible Selling Machine

Invisible Selling Machine
Author: Ryan Deiss
Release: 2015-03-09
Editor: Unknown
Pages: 329
ISBN: 194304600X
Language: en
Available for:

DESCRIPTION BOOK:

Different

Different
Author: Youngme Moon
Release: 2011-09-06
Editor: Currency
Pages: 268
ISBN: 9780307460868
Language: en
Available for:

DESCRIPTION BOOK:

Contending that today's high-quality marketplace has created an era of impossible competition, an award-winning Harvard Business School professor makes recommendations for how companies can retain market shares without losing status to copycat competitors.

Ice Breakers

Ice Breakers
Author: Tom “Big Al” Schreiter
Release: 2019-12-05
Editor: Fortune Network Publishing Inc.
Pages: 329
ISBN: 9781892366153
Language: en
Available for:

DESCRIPTION BOOK:

Want to get your MLM and network marketing prospects to beg you for a presentation by using Ice Breakers? You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation? This book contains several effective formulas with many examples of each formula that you can use or modify. Once we know how the formulas work, we can create unlimited Ice Breakers on-demand to use and pass on to our downline. Your distributors will no longer be afraid of prospecting; instead, they will love prospecting. It is much more fun when we are in control. Distributors want to work hard, but just don't know what to say. Their opening random remarks ruin their chances and they suffer bad experiences. That experience trains them to avoid prospecting. But with trained words and phrases, everything changes. Quick and positive results. Prospecting is fun again. Enjoy learning how to prospect negative people, positive people, relatives, co-workers, strangers, leads, cold prospects ... anyone, by using fun Ice Breakers that even the prospects enjoy. Spend the entire week giving presentations, instead of spending the entire week looking for someone to talk to. And never again will you have to hear one of your distributors complain, "I just don't have anyone to talk to." Ice Breakers are the best way to energize your MLM and network marketing business. Order your copy now!