Designing with Type

Designing with Type
Author: James Craig,Irene Korol Scala,William Bevington
Release: 2006
Editor: Watson-Guptill
Pages: 175
ISBN: 9780823014132
Language: en
Available for:

DESCRIPTION BOOK:

"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing with Type

Designing with Type
Author: James Craig
Release: 1999-03-01
Editor: Watson-Guptill
Pages: 176
ISBN: 0823013472
Language: en
Available for:

DESCRIPTION BOOK:

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing Type

Designing Type
Author: Karen Cheng
Release: 2020-10-20
Editor: Yale University Press
Pages: 248
ISBN: 9780300249927
Language: en
Available for:

DESCRIPTION BOOK:

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Design with Type

Design with Type
Author: Carl Dair
Release: 1952
Editor: University of Toronto Press
Pages: 162
ISBN: 9780802065193
Language: en
Available for:

DESCRIPTION BOOK:

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Type Color

Type   Color
Author: Mark van Wageningen
Release: 2019-12-24
Editor: Chronicle Books
Pages: 176
ISBN: 9781616898823
Language: en
Available for:

DESCRIPTION BOOK:

To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

Lettering Type Creating Letters and Designing Typefaces

Lettering   Type  Creating Letters and Designing Typefaces
Author: Bruce Willen,Nolen Strals
Release: 2009-09-23
Editor: Princeton Architectural Press
Pages: 129
ISBN: 156898765X
Language: en
Available for:

DESCRIPTION BOOK:

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Designing with Type 5th Edition

Designing with Type  5th Edition
Author: James Craig,Irene Korol Scala
Release: 2012-05-16
Editor: Watson-Guptill
Pages: 176
ISBN: 9780823085606
Language: en
Available for:

DESCRIPTION BOOK:

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Digital Type Design for Branding

Digital Type Design for Branding
Author: Stephen Boss
Release: 2018-01-17
Editor: CRC Press
Pages: 214
ISBN: 9781315349732
Language: en
Available for:

DESCRIPTION BOOK:

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Mastering Type

Mastering Type
Author: Denise Bosler
Release: 2012-05-16
Editor: Simon and Schuster
Pages: 240
ISBN: 9781440313714
Language: en
Available for:

DESCRIPTION BOOK:

Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Type and Image

Type and Image
Author: Philip B. Meggs
Release: 1992-03-15
Editor: John Wiley & Sons
Pages: 200
ISBN: 0471284920
Language: en
Available for:

DESCRIPTION BOOK:

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Type Rules

Type Rules
Author: Ilene Strizver
Release: 2010-08-20
Editor: John Wiley & Sons
Pages: 256
ISBN: 9780470637555
Language: en
Available for:

DESCRIPTION BOOK:

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Getting it Right with Type

Getting it Right with Type
Author: Victoria Squire,Friedrich Forssman,Hans Peter Willberg
Release: 2006
Editor: Laurence King Publishing
Pages: 176
ISBN: 1856694747
Language: en
Available for:

DESCRIPTION BOOK:

Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated
Author: Ina Saltz
Release: 2019-02-12
Editor: Rockport Publishers
Pages: 208
ISBN: 9781631596483
Language: en
Available for:

DESCRIPTION BOOK:

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Thinking with Type

Thinking with Type
Author: Ellen Lupton
Release: 2014-04-15
Editor: Chronicle Books
Pages: 224
ISBN: 9781616893507
Language: en
Available for:

DESCRIPTION BOOK:

"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Type Graphics

Type Graphics
Author: Margaret E. Richardson
Release: 2000
Editor: Rockport Publishers
Pages: 192
ISBN: 156496714X
Language: en
Available for:

DESCRIPTION BOOK:

In the post-RayGun world of design, the use of type has become the singularly most important innovation in a new genre-deconstructive design. Whether on the page, screen or monitor, the digital creation, manipulation and use of type has transformed print media and new media. Design is now most dramatically judged on the use of type. Type can be emotive, expressive, illustrative, and interpretive, and a range of international designers working with type has managed to transform expectations and create startling designs which challenge static notions of the role of type in graphics. This volume presents some of the most innovative work from around the world with insight from the designers on their mission and creative process as it relates to the synthesis of type and image.

The Non Designer s Design Book

The Non Designer s Design Book
Author: Robin Williams
Release: 2014-11-20
Editor: Peachpit Press
Pages: 99998
ISBN: 9780133966343
Language: en
Available for:

DESCRIPTION BOOK:

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Basic Typography

Basic Typography
Author: James Craig
Release: 1990
Editor: Unknown
Pages: 188
ISBN: 0823004511
Language: en
Available for:

DESCRIPTION BOOK:

For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.

Counterpunch 2nd edition

Counterpunch  2nd edition
Author: Fred Smeijers
Release: 2011-12-14
Editor: Hyphen Press
Pages: 200
ISBN: 0907259421
Language: en
Available for:

DESCRIPTION BOOK:

Typography is still dominated by letterforms from the first one hundred years of European printing. Where were the processes and attitudes that lie behind these forms? Fred Smeijers is a type desinger who learn to design and cut punches: the key instruments with which metal type is made. This book is a work of practical history, with much contemporary relevance.

DESIGNING FONTS

DESIGNING FONTS
Author: CHRIS. RAUSCH CAMPE (ULRIKE.)
Release: 2020
Editor: Unknown
Pages: 329
ISBN: 0500241554
Language: en
Available for:

DESCRIPTION BOOK:

Reading Letters

Reading Letters
Author: Sofie Beier
Release: 2012-05-31
Editor: BIS Publishers
Pages: 208
ISBN: 9063692714
Language: en
Available for:

DESCRIPTION BOOK:

This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.