Disciplined Entrepreneurship

Disciplined Entrepreneurship
Author: Bill Aulet
Release: 2013-08-12
Editor: John Wiley & Sons
Pages: 288
ISBN: 9781118692288
Language: en
Available for:

DESCRIPTION BOOK:

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Disciplined Entrepreneurship Workbook

Disciplined Entrepreneurship Workbook
Author: Bill Aulet
Release: 2017-03-16
Editor: John Wiley & Sons
Pages: 288
ISBN: 9781119365778
Language: en
Available for:

DESCRIPTION BOOK:

The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

Self Discipline for Entrepreneurs

Self Discipline for Entrepreneurs
Author: Martin Meadows
Release: 2016-09-28
Editor: Meadows Publishing
Pages: 178
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

How to Develop the Self-Discipline Essential to Become and Remain a Successful Entrepreneur If you are an entrepreneur or want to become one, self-discipline is one of the most important skills you need to develop to achieve success. Entrepreneurship is a wild rollercoaster. It will test your willpower and persistence time after time, like nothing else. Get yourself ready for that ride by reading Self-Discipline for Entrepreneurs. Learn how to overcome the common temptations of entrepreneurs and deal with some of the most common challenges that stop many of them in their tracks through developing and maintaining self-discipline by using the tools that are given in this book. Drawing upon my own experience of successful entrepreneurship and current scientific research, this book covers the challenges faced by both new and seasoned entrepreneurs. Here are just some of the things you will learn: - Three types of motivation and why one of them is much weaker than you think. Choose the right motivators and you'll dramatically strengthen your resolve. - How to create a lifestyle centered around self-discipline. Discover how to change your mindset and your default behaviors so you will thrive as an entrepreneur, even when you find yourself in less than ideal circumstances. - How to keep balance and maintain sanity as you work on your business. The book gives you four reasons that lead to work imbalance and offers actionable solutions to enable you to persist in achieving the success you desire. If you want to achieve lasting success, sustainability is key. - Four toolsets to develop your self-discipline as an entrepreneur. Discover the most powerful traits, habits, or mindset changes that are necessary to strengthen your resolve as an entrepreneur. - The most common challenges facing people who want to start a business. Learn how to escape from a syndrome that is debilitating for new entrepreneurs and discover how to get past some of the most common stumbling blocks. - Common self-discipline challenges for experienced entrepreneurs. Once you have made a good start, if you want to remain successful as an entrepreneur, it'€™s essential to discover how to handle these issues. - Frequently asked questions related to self-discipline. Find out how to maintain self-discipline when you feel discouraged, keep going when everyone rejects you, boost your confidence when business goes down, find the willpower to work on your business if you have a day job and/or other obligations, and more. The life of an entrepreneur can be arduous. Let this book help you prepare for these challenges and thrive, no matter what you encounter in your entrepreneurial life. Keywords: Develop self discipline, willpower, self-discipline for entrepreneurs, self control books, stress, reach your goals, self-control, achieve your goals, instant gratification, long term goals, goal setting success, goal setting books, how to reach your goals, how to achieve your goals, persistence, how not to give up, how to be an entrepreneur, stay motivated, build habits, entrepreneurship, personal development

The Great CEO Within The Tactical Guide to Company Building

The Great CEO Within  The Tactical Guide to Company Building
Author: Matt Mochary
Release: 2019-12-05
Editor: Unknown
Pages: 202
ISBN: 0578599287
Language: en
Available for:

DESCRIPTION BOOK:

Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

Fast Forward

Fast Forward
Author: Martin Giese,Matthias Hilpert
Release: 2021-04-19
Editor: Matthias Hilpert
Pages: 378
ISBN: 9783982298115
Language: en
Available for:

DESCRIPTION BOOK:

Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

Product Realization

Product Realization
Author: Anna C. Thornton
Release: 2021-02-03
Editor: John Wiley & Sons
Pages: 480
ISBN: 9781119649533
Language: en
Available for:

DESCRIPTION BOOK:

PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION "A must-read reference for anyone who intends to successfully build a product and bring it to market." Desh Deshpande, Entrepreneur & Life Member of MIT Corporation "This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended." Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship "An excellent, practical guide for first time entrepreneurs building physical world products." Laila Partridge, Managing Director, STANLEY+Techstars Accelerator "Product Realization picks up where so many product design books end. Here is the book that explains it all chock full of shop-floor wisdom, fascinating stories and compelling examples." Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology "Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production." Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face. Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.

Disciplined Entrepreneurship Workbook

Disciplined Entrepreneurship Workbook
Author: Bill Aulet
Release: 2017-04-03
Editor: John Wiley & Sons
Pages: 288
ISBN: 9781119365792
Language: en
Available for:

DESCRIPTION BOOK:

The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

Entrepreneurship and Big Data

Entrepreneurship and Big Data
Author: Meghna Chhabra,Rohail Hassan,Amjad Shamim
Release: 2021-09-30
Editor: CRC Press
Pages: 288
ISBN: 9781000455700
Language: en
Available for:

DESCRIPTION BOOK:

The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Digital Entrepreneurship

Digital Entrepreneurship
Author: Mariusz Soltanifar,Mathew Hughes,Lutz Göcke
Release: 2020-11-13
Editor: Springer Nature
Pages: 327
ISBN: 9783030539146
Language: en
Available for:

DESCRIPTION BOOK:

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Fundamentals of Entrepreneurial Finance

Fundamentals of Entrepreneurial Finance
Author: Marco Da Rin,Thomas Hellman
Release: 2020-01-21
Editor: Oxford University Press
Pages: 600
ISBN: 9780190941567
Language: en
Available for:

DESCRIPTION BOOK:

Fundamentals of Entrepreneurial Finance provides a comprehensive introduction to entrepreneurial finance, showing how entrepreneurs and investors jointly turn ideas into valuable high-growth start-ups. Marco Da Rin and Thomas Hellmann examine the challenges entrepreneurs face in obtaining funding and the challenges investors face in attracting promising ventures. They follow the joint journey of entrepreneurs and investors from initial match to the eventual success or failure of the venture. Written with the goal of making entrepreneurial finance accessible, this book starts with the basics, develops advanced topics, and derives practical insights. Da Rin and Hellmann build on academic foundations from several disciplines and enrich the text with data, mini-cases, examples, and exercises.

The Origin and Evolution of New Businesses

The Origin and Evolution of New Businesses
Author: Amar Bhide
Release: 2003-10-16
Editor: Oxford University Press
Pages: 434
ISBN: 0195170318
Language: en
Available for:

DESCRIPTION BOOK:

Few would deny the crucial role that entrepreneurs play in our increasingly global economy-but exactly what is this vital, yet loosely defined business force we call the entrepreneurial spirit? This landmark study is the first to examine analytically the nature of the opportunities that entrepreneurs pursue, the problems they face, the traits they require, and the social and economic contributions they make. Until recently, entrepreneurs have been largely ignored in modern economic theory. But at the dawn of a networked age, marked by the advent of e-business and the home office, there's no question that entrepreneurs have recaptured the popular imagination. Studies now show that most men and women dream of starting their own businesses rather than rising through the corporate ranks. Yet in spite of increased attention by many of today's leading business schools, entrepreneurship has remained largely a mystery, an apparently intuitive sense of values possessed by certain individuals.; This book targets the issues central to successful start-up ventures, such as endowments and opportunities, planning versus adaptation, securing resources, corporate initiatives, venture capital, revolutionary ventures and the evolution of fledgling businesses. Focusing on hard data and evaluations of numerous start-up businesses, including many of today's major industry leaders, this book presents a new economic model-a key to understanding the guts, determination, luck and skills that constitute the underpinnings of corporate success. Written in clear, concise prose, The Origin and Evolution of New Businesses goes behind the charts and graphs of business theory to the true heart of success. It is essential reading for business students, would-be entrepreneurs, or executives wanting to incorporate the vitality of the entrepreneurial spirit into their organization.

The Social Entrepreneur s Playbook Expanded Edition

The Social Entrepreneur s Playbook  Expanded Edition
Author: Ian C. MacMillan,James D. Thompson
Release: 2013-11-12
Editor: University of Pennsylvania Press
Pages: 234
ISBN: 9781613630303
Language: en
Available for:

DESCRIPTION BOOK:

Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

Managing Technology Entrepreneurship and Innovation

Managing Technology Entrepreneurship and Innovation
Author: Paul Trott,Dap Hartmann,Patrick van der Duin,Victor Scholten,J. Roland Ortt
Release: 2015-12-14
Editor: Routledge
Pages: 274
ISBN: 9781317498193
Language: en
Available for:

DESCRIPTION BOOK:

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . The text is separated into three parts providing a roadmap for successful entrepreneurial projects: Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs. Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.

Summary Disciplined Entrepreneurship

Summary  Disciplined Entrepreneurship
Author: BusinessNews Publishing
Release: 2014-11-12
Editor: Primento
Pages: 15
ISBN: 9782511024058
Language: en
Available for:

DESCRIPTION BOOK:

The must-read summary of Bill Aulet's book: "Disciplined Entrepreneurship: 24 Steps to a Successful Startup". This complete summary of the ideas from Bill Aulet's book "Disciplined Entrepreneurship" explains that great entrepreneurs aren't born with a special set of skills, they just make excellent products. This is a skill that can be taught and the author shows you exactly how you can learn it with 24 easy steps. By following and applying the advice, you will have the essential skills to start creating great products and becoming successful. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read "Disciplined Entrepreneurship" and discover the 24 steps to becoming a top entrepreneur.

Growth Oriented Entrepreneurship

Growth Oriented Entrepreneurship
Author: Alan S. Gutterman
Release: 2018-08-30
Editor: Business Expert Press
Pages: 136
ISBN: 9781948976602
Language: en
Available for:

DESCRIPTION BOOK:

This book provides an extensive introduction to research on growth-oriented entrepreneurship, ,/b> A number of different methods have been used to describe growth-oriented entrepreneurship; however, there is a consensus that there is a particularly desirable form of entrepreneurship that seeks to create and scale up businesses that will drive productivity growth, create new employment, increase innovation, promote business internationalization and achieve sustainable economic growth. Innovation is a condition of growth-oriented entrepreneurship that includes both the development and commercialization of new products and services and the development and implementation of new or improved processes that enhance productivity or reduce costs associated with manufacturing or distributing existing products. Innovation involves firms pursuing distinctive business strategies and doing new things in new ways to increase productivity, product development, sales and profitability, including finding and developing new ways of identifying the needs of new and existing customers and making and marketing products that satisfy those needs. The goal of the launch phase for growth-oriented entrepreneurial ventures is to reach the point of scale up and common goals and activities associated with the launch phase include market disruption and penetration; gaining access to capital and markets and mentorship opportunities; organizational growth through management capacity, systems, resources (i.e., people, product and assets) management; embedding organizational culture; development of stakeholder relationships; monitoring and evaluation; and governance and reporting. This book provides an extensive introduction to research on growth-oriented entrepreneurship and continues with an assessment of attempts to create the appropriate framework conditions for growth-oriented entrepreneurship to flourish and sustain including financial support; government policies; government programs; education and training; research and development transfer; commercial and professional infrastructure; internal market openness; access to physical infrastructure; cultural and social norms; and protection of intellectual property rights. The final chapter looks at growth-oriented entrepreneurs in practice as they work to launch and growth emerging companies. This book is a unique compendium of research and analysis on a dynamic and important segment of entrepreneurship and will be useful to entrepreneurs, academics and policymakers.

The Founder s Dilemmas

The Founder s Dilemmas
Author: Noam Wasserman
Release: 2013-04
Editor: Princeton University Press
Pages: 490
ISBN: 9780691158303
Language: en
Available for:

DESCRIPTION BOOK:

The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Ten Types of Innovation

Ten Types of Innovation
Author: Larry Keeley,Helen Walters,Ryan Pikkel,Brian Quinn
Release: 2013-07-15
Editor: John Wiley & Sons
Pages: 288
ISBN: 9781118571392
Language: en
Available for:

DESCRIPTION BOOK:

Innovation principles to bring about meaningful and sustainablegrowth in your organization Using a list of more than 2,000 successful innovations,including Cirque du Soleil, early IBM mainframes, the Ford Model-T,and many more, the authors applied a proprietary algorithm anddetermined ten meaningful groupings—the Ten Types ofInnovation—that provided insight into innovation. The TenTypes of Innovation explores these insights to diagnosepatterns of innovation within industries, to identify innovationopportunities, and to evaluate how firms are performing againstcompetitors. The framework has proven to be one of the mostenduring and useful ways to start thinking abouttransformation. Details how you can use these innovation principles to bringabout meaningful—and sustainable—growth within yourorganization Author Larry Keeley is a world renowned speaker, innovationconsultant, and president and co-founder of Doblin, the innovationpractice of Monitor Group; BusinessWeek named Keeley one of sevenInnovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands ofexecutives and companies around the world since its discovery in1998. The Ten Types of Innovation is the first bookexplaining how to implement it.

Winning at New Products

Winning at New Products
Author: Robert G. Cooper
Release: 2011-07-12
Editor: Basic Books
Pages: 409
ISBN: 9780465025848
Language: en
Available for:

DESCRIPTION BOOK:

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Founded

Founded
Author: Melissa Kaufman,Raab Mike
Release: 2022-01-04
Editor: Greenleaf Book Group
Pages: 224
ISBN: 9781639090082
Language: en
Available for:

DESCRIPTION BOOK:

Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kaufman and Mike Raab, the directors of Northwestern’s renowned student entrepreneurship program, The Garage, show you how to tap into the superpower of thinking and acting like an entrepreneur based on their experience guiding hundreds of early-stage startups. Founded explains—through the authors’ own expertise and interviews with successful young founders—how to • make the best possible decisions when launching your business, • avoid the common mistakes of first-time entrepreneurs, • take immediate, concrete steps to get started on a new idea. In this essential book for first-time and student founders, you will learn why entrepreneurship is for everyone, “failure” is inevitable (and why that’s a good thing!), and how to make sure you’re building something people want. Founded will shatter your misconceptions about starting a business and help you get started turning your ideas into something real today!

Innovating

Innovating
Author: Luis Perez-Breva
Release: 2018-08-28
Editor: MIT Press
Pages: 424
ISBN: 9780262536127
Language: en
Available for:

DESCRIPTION BOOK:

Innovating is for doers: you don't need to wait for an earth-shattering idea, but can build one with a hunch and scale it up to impact. Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.