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Graphic Design Thinking

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Author : Ellen Lupton
Category : Design
Publisher : Princeton Architectural Press
Published : 2011-07-27
Type : PDF & EPUB
Page : 0
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Description: Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Design Thinking For Visual Communication

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Author : Gavin Ambrose
Category : Design
Publisher : Bloomsbury Publishing
Published : 2015-02-26
Type : PDF & EPUB
Page : 184
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Description: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

Sketching As Design Thinking

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Author : Alma R. Hoffmann
Category : Design
Publisher : Routledge
Published : 2019-11-22
Type : PDF & EPUB
Page : 190
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Description: This book argues for the importance of sketching as a mode of thinking, and the relevance of sketching in the design process, design education, and design practice. Through a wide range of analysis and discussion, the book looks at the history of sketching as a resource throughout the design process and asks questions such as: where does sketching come from? When did sketching become something different to drawing and how did that happen? What does sketching look like in the present day? Alongside an in-depth case study of students, teachers, and practitioners, this book includes a fascinating range of interviews with designers from a wide variety of backgrounds, including fashion, user experience, and architecture. Sketching as Design Thinking explains how drawing and sketching remain a prominent aspect in our learning and creative process, and provides a rich resource for students of visual art and design.

The Graphic Design Process

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Author : Anitra Nottingham
Category : Design
Publisher : Bloomsbury Publishing
Published : 2019-11-14
Type : PDF & EPUB
Page : 200
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Description: One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed · Profiles highlight how professional designers themselves address client briefs · Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.

Basics Design 08 Design Thinking

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Author : Gavin Ambrose
Category : Design
Publisher : Bloomsbury Publishing
Published : 2009-12-11
Type : PDF & EPUB
Page : 200
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Description: Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

The Idea Of Design

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Author : Victor Margolin
Category : Architectural design
Publisher : MIT Press
Published : 1995
Type : PDF & EPUB
Page : 316
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Description: An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.

Science In Design

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Author : Tarun Grover
Category : Technology & Engineering
Publisher : CRC Press
Published : 2020-12-22
Type : PDF & EPUB
Page : 151
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Description: There is an important overlap between science and design. The most significant technological developments cannot be produced without designers to conceptualize them. By the same token, designers cannot do their job properly without a good understanding of the scientific or technical principles that are being developed within the product. Science in Design: Solidifying Design with Science and Technology reveals the significance of the essential yet understudied intersection of design and scientific academic research and encompasses technological development, scientific principles, and the point of overlap between science and design. Encourages readers to comprehend the role of science in all facets of design Discusses the fundamental involvement of science required for engineering and design irrespective of whether the design is from an individual, business, or social perspective Covers the ontology, characteristics, and application of science in major fields of design education and design research, with an introduction of emerging practices transforming sustainable growth through applied behavioral models Depicts the art and science of material selection using new design techniques and technology advances like augmented reality, AI, and decision-support toolkits This unique book will benefit scientists, technologists, and engineers, as well as designers and professionals, across a variety of industries dealing with scientific analysis of design research methodology, design lifecycle, and problem solving.

The Elements Of Logo Design

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Author : Alex W. White
Category : Design
Publisher : Simon and Schuster
Published : 2017-09-05
Type : PDF & EPUB
Page : 224
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Description: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Advancements In The Philosophy Of Design

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Author : Pieter E. Vermaas
Category : Philosophy
Publisher : Springer
Published : 2018-03-02
Type : PDF & EPUB
Page : 564
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Description: This volume presents 25 essays on the philosophy of design. With contributions originating from philosophy and design research, and from product design to architecture, it gives a rich spectrum of state of the art research and brings together studies on philosophical topics in which design plays a key role and design research to which philosophy contributes. Coverage zooms in on specific and more well-known design disciplines but also includes less-studied disciplines, such as graphic design, interior architecture and exhibition design. In addition, contributors take up traditional philosophical issues, such as epistemology, politics, phenomenology and philosophy of science. Some essays cover philosophical issues that emerge in design, for instance what design can do in addressing societal problems, while other essays analyze main-stream philosophical issues in which design is part of the argument, as for instance abduction and aesthetics. Readers will discover new research with insightful analyses of design research, design thinking and the specificity of design. Overall, this comprehensive overview of an emerging topic in philosophy will be of great interest to researchers and students.

Firesigns

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Author : Steven Skaggs
Category : Design
Publisher : MIT Press
Published : 2017-03-03
Type : PDF & EPUB
Page : 295
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Description: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.