Green Graphic Design

Green Graphic Design

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SUMMARY:

A leader in the field of green graphic design explains how to incorporate a series of simple, eco-friendly changes in selecting paper, printing methods, binding, packaging, shipping, and budgeting that can provide increased profit, creativity, and meaning in any design project, in a volume that includes extensive listings of Web sites, paper suppliers, and other resources. Original.

Details :

Genre : Art
Author by : Brian Dougherty
Publisher : Skyhorse Publishing Inc.
Release : 2008-10-14
File : 203 Pages
ISBN-13 : 9781581155112


The Elements Of Graphic Design

The Elements Of Graphic Design

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SUMMARY:

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Details :

Genre : Design
Author by : Alex W. White
Publisher : Simon and Schuster
Release : 2011-03-15
File : 224 Pages
ISBN-13 : 9781581157802


Graphic Design Play Book

Graphic Design Play Book

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SUMMARY:

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

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Genre : Design
Author by : Sophie Cure
Publisher : Laurence King Publishing
Release : 2019-06-25
File : 80 Pages
ISBN-13 : 1786273969


Creating A Brand Identity A Guide For Designers

Creating A Brand Identity A Guide For Designers

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SUMMARY:

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

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Genre : Design
Author by : Catharine Slade-Brooking
Publisher : Quercus Publishing
Release : 2016-01-18
File : 160 Pages
ISBN-13 : 9781780679808


The Graphic Design Idea Book

The Graphic Design Idea Book

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SUMMARY:

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

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Genre : Design
Author by : Gail Anderson
Publisher : Laurence King Publishing
Release : 2016-04-13
File : 128 Pages
ISBN-13 : 9781780679938


Sustainable Graphic Design

Sustainable Graphic Design

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SUMMARY:

There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety of visual artifacts, the larger built environment and the very ordinary products of consumption. Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East, the book helps students visualize their future roles engaging with the field in response to ecological concerns, social justice and present systems of design by using extensive case studies of student work with step-by step instructions adapted for use by instructors.

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Genre : Design
Author by : Peter Claver Fine
Publisher : Bloomsbury Publishing
Release : 2016-09-29
File : 256 Pages
ISBN-13 : 9780857851161


Graphic Design Theory

Graphic Design Theory

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SUMMARY:

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

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Genre : Design
Author by : Helen Armstrong
Publisher : Chronicle Books
Release : 2012-08-10
File : 152 Pages
ISBN-13 : 9781616891237


Graphic Design

Graphic Design

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SUMMARY:

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Details :

Genre : Design
Author by : Ellen Lupton
Publisher : Chronicle Books
Release : 2014-04-15
File : 247 Pages
ISBN-13 : 9781616893446


Typographic Systems Of Design

Typographic Systems Of Design

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SUMMARY:

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Details :

Genre : Design
Author by : Kimberly Elam
Publisher : Princeton Architectural Press
Release : 2007-05-03
File : 159 Pages
ISBN-13 : 1568986874


Graphic Design The New Basics

Graphic Design The New Basics

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SUMMARY:

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Details :

Genre : Design
Author by : Ellen Lupton
Publisher : Princeton Architectural Press
Release : 2015-07-14
File : 264 Pages
ISBN-13 : 161689332X