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Description: "Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"--
Description: Download now to get key insights from this book in 15 minutes. Based on the highly acclaimed NPR podcast How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips). Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-listen for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
Description: Discover the six counter-conventional mindsets to be a changemaker In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You’ll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator’s way Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path Steps you can take now to make one or more of these mindsets your own. An essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial,” Break the Rules! sheds new light on an oft-discussed—but rarely understood—area of business.
Description: A unique anthology featuring adoption-themed fictional short stories from a diverse range of celebrated Young Adult authors. The all-star roster includes Mindy McGinnis (Not a Drop to Drink, Katherine Tegen Books, 2013), Adi Alsaid (Let’s Get Lost, Harlequin Teen, 2014), Lauren Gibaldi (The Night We Said Yes, Harper Teen, 2015), and many more.
Description: In 2006, the TOMS shoe company radically disrupted the for-profit business model, literally for good. In challenging what a money-making company could do with its earnings, TOMS incorporated a giving component within its business model, making giving intrinsic to each sale. For every pair of shoes sold, another pair would be given away to a child in need. Giving thus became ‘good business’ at both levels: in making money and in helping kids. The TOMS Effect is a book that explains and explores this phenomenon, through TOMS company history, as well as through major corporations like Walgreens, Walmart, Nestle, Stella Artois, and Michael Kors, as in addition to younger, smaller companies and start-ups like Warby Parker, Brandless, and Not Impossible Labs. TOMS founder Blake Mycoskie was the epitome of counter-culture CEO; his goal to ‘start something that matters’ has been proven in terms of business sense (he is worth $300 million), and has been sustained through product line evolution, and creative marketing, where the shoes become a ‘movement,’ and the customer becomes a ‘partner.’ The TOMS Effect has influenced the behavior of consumers, as well as young entrepreneurs and established corporations. In November 2018, Blake took to late-night shows to publicize TOMS newest giving ventures: End Gun Violence Together (EGVT) and ‘Pick your Style, Pick your Stand.’ These campaigns have been riskier than TOMS’ previous social justice, health, and community efforts. Will this latest iteration of the TOMS model be sustainable, both in terms of monetization of EGVT products, and in effectively causing change?
Description: An essential guide to everything you can learn by taking a degree in Economics, this full-colour book leads the reader through the crucial aspects of economic theory and the involvement of economics in our day-to-day lives. Packed with flow diagrams, infographics, pull-out features and profiles of prominent economists (past and present), the book reveals how economic policies are constructed on both a national and international level and the factors that impact them. Chapters cover topics such as: • Supply and demand • Market structures • Development economics A Degree in a Book: Economics is perfect for both students and those wishing to know how economics has played its part in constructing the world in which we live. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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