Invisible Influence

Invisible Influence

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SUMMARY:

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

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Genre : Business & Economics
Author by : Jonah Berger
Publisher : Simon and Schuster
Release : 2017-06-20
File : 272 Pages
ISBN-13 : 9781476759739


Invisible Influence

Invisible Influence

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SUMMARY:

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The Rules of Influence: Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him." —Mark Joyner, founder and CEO of Simpleology, www.simpleology.com

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Genre : Business & Economics
Author by : Kevin Hogan
Publisher : John Wiley & Sons
Release : 2013-03-08
File : 224 Pages
ISBN-13 : 9781118620472


The Invisible Influence

The Invisible Influence

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SUMMARY:

Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.

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Genre : Body, Mind & Spirit
Author by : Alexander Cannon
Publisher : Cosimo, Inc.
Release : 2006-09-01
File : 96 Pages
ISBN-13 : 9781596054332


Getting To Yes With Yourself

Getting To Yes With Yourself

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William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven’t first gotten to yes with ourselves? Renowned negotiation expert William Ury has taught tens of thousands of people from all walks of life—managers, lawyers, factory workers, coal miners, schoolteachers, diplomats, and government officials—how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests. But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others. Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.

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Genre : Business & Economics
Author by : William Ury
Publisher : HarperOne
Release : 2016-10-04
File : 208 Pages
ISBN-13 : 0062363417


Contagious

Contagious

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Upper Saddle River, N.J. : Creative Homeowner,

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Genre : Business & Economics
Author by : Jonah Berger
Publisher : Simon and Schuster
Release : 2016-05-03
File : 256 Pages
ISBN-13 : 9781451686586


Trumping The Mainstream

Trumping The Mainstream

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In 2016, the striking electoral success of the UK Vote Leave campaign and Donald Trump’s presidential bid defied conventional expectations and transformed the political landscape. Considered together, these two largely unpredicted events constitute a defining moment in the process of the incorporation of far-right populist discourse in mainstream politics. This timely book argues that there has been a change in the fundamental dynamic of the mainstreaming of far-right populist discourse. In recent elections, anti-establishment actors have rewritten the playbook, defeated the establishment and redefined political norms. They have effectively outplayed, overtaken and trumped mainstream parties and policies. As fringe discourse becomes mainstream, how we conceive of the political landscape and indeed the very distinction between a political centre and periphery has been challenged. This book provides new theoretical tools and empirical analyses to understand the ongoing mainstreaming of far-right populism. Offering case studies and comparative research, it analyses recent political events in the US, UK, France and Belgium. This book is essential reading for scholars and students of populism and far-right politics who seek to make sense of recent world-altering events.

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Genre : Political Science
Author by : Lise Esther Herman
Publisher : Routledge
Release : 2018-08-24
File : 286 Pages
ISBN-13 : 9781351384018


Why Smart People Make Bad Food Choices

Why Smart People Make Bad Food Choices

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SUMMARY:

Harness the Psychology of Food for a Healthy Lifestyle “...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” ―Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improving your quality of life. Elusive healthy lifestyle. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet, have never been more overweight. For most Americans, maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong? Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets. Apply behavioral science to your diet plan. A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits. Why Smart People Make Bad Food Choices helps you: • Understand the psychology behind hidden influences • Make better decisions that lead toward a healthy diet • Fear less and enjoy more the food you eat • Become a positive force for the diets of those around you If you enjoyed books like Eat, Drink, and Be Healthy; SuperLife; How to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.

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Genre : Political Science
Author by : Jack Bobo
Publisher : Mango Media Inc.
Release : 2021-05-11
File : 248 Pages
ISBN-13 : 9781642505931


Contagious

Contagious

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SUMMARY:

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

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Genre : Business & Economics
Author by : Jonah Berger
Publisher : Simon and Schuster
Release : 2013-03-14
File : 256 Pages
ISBN-13 : 9781471111716


The Invisible Life Of Addie Larue

The Invisible Life Of Addie Larue

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NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine #1 Library Reads Pick—October 2020 #1 Indie Next Pick—October 2020 BOOK OF THE YEAR (2020) FINALIST—Book of The Month Club A “Best Of” Book From: Oprah Mag * CNN * Amazon * Amazon Editors * NPR * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * Library Reads Voter Favorite * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

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Genre : Fiction
Author by : V. E. Schwab
Publisher : Tor Books
Release : 2020-10-06
File : 480 Pages
ISBN-13 : 9780765387585


The Hidden Brain

The Hidden Brain

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The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

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Genre : Social Science
Author by : Shankar Vedantam
Publisher : Random House
Release : 2010-01-19
File : 288 Pages
ISBN-13 : 9781588369390