Druid Magazine

This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioural economics and auction theory and shows how these can be applied in the workplace.

Uncertainty is present in every managerial decision, andManagerial Economics: A Mathematical Approach effectivelydemonstrates the application of higher-level statistical tools toinform and clarify the logic of problem solving in a managerialenvironment. While illuminating managerial decision-making from all possibleangles, this book equips readers with the tools and skills neededto recognize and address uncertainty. The book also exploresindividual, firm, and market-level decisions; discusses allpossible risks and uncertainties encountered in the decision-makingprocess; and prepares readers to deal with both epistemic andaleatory uncertainty in managerial decisions. ManagerialEconomics features: • An emphasis on practical application through real-lifeexamples and problems • An accessible writing style that presents technicaltheories in a user-friendly way • A mathematical and statistical point of view thatreveals the presence of uncertainty inherent in managerialdecisions • Thoroughly class-tested material including problems atthe end of each chapter, case study questions, review exercises,and objectives that summarize the main discussions Managerial Economics is an excellent book forupper-undergraduate and graduate-level courses in business andeconomics departments. The book is also an ideal reference andresource for managers, decision makers, market analysts, andresearchers who require information about the theoretical andquantitative aspects of the topic.

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

This is the first book of its kind to bring together the microeconomic insights on the functioning of non-profit organizations, complementing the wide range of books on the management of non-profit organizations by instead focusing on both theoretical and empirical work. Jegers begins by considering definitions of non-profit organizations before examining the economic rationale behind their existence, the demand for them and its implications on their functioning. The final chapters look at the economic idiosyncrasies of the non-profit organizations, focusing on the fields of strategic management, marketing, accounting and finance.

* Updated applications and revised end-of-chapter problems.

A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.

Textbook for students studying management.

Thoroughly updated to reflect the post-crisis, global, and digital economy.