Druid Magazine

Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Typographer, translator, cultural historian, poet, and linguist Robert Bringhurst presents a taxonomic study of the many iterations of the typeface Herman Zapf's Palatino, along with a broader overview of the cultural history of type design. This is an important book, writes David R. Godine, "that argues, as eloquently and as convincingly as has ever been argued, that type design belongs squarely in the humanist tradition, that it is as much a member of the fine arts as painting and printmaking and calligraphy."

To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern. That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.

A seminal collection of Haida myths and legends; now in a gorgeous new package. The linguist and ethnographer John Swanton took dictation from the last great Haida-speaking storytellers, poets and historians from the fall of 1900 through the summer of 1901. Together they created a great treasury of Haida oral literature in written form. Having worked for many years with these century-old manuscripts, linguist and poet Robert Bringhurst brings both rigorous scholarship and a literary voice to the English translation of John Swanton's careful work. He sets the stories in a rich context that reaches out to dozens of native oral literatures and to myth-telling traditions around the globe. Attractively redesigned, this collection of First Nations oral literature is an important cultural record for future generations of Haida, scholars and other interested readers. It won the Edward Sapir Prize, awarded by the Society for Linguistic Anthropology, and it was chosen as the Literary Editor's Book of the Year by the Times of London. Bringhurst brings these works to life in the English language and sets them in a context just as rich as the stories themselves one that reaches out to dozens of Native American oral literatures, and to mythtelling traditions around the world.

It is rare for a single work of sculpture to become the subject of a book at any time, much less at the moment of its installation. But Bill Reid's Spirit of Haida Gwaii is no ordinary sculpture. Commissioned for the courtyard of the new Canadian chancery in Washington, DC, it sits directly across the street from the National Gallery and is destined to become one of the major artistic landmarks of the capital and of the North American continent. Of Haida and white parentage, Canadian artist Bill Reid has spent his life resurrecting the indigenous Northwest Coast tradition in the visual arts. Yet has never lost touch with the European media and techniques in which he was trained. He is equally famed for his totem poles and other large pieces in wood and bronze, and for his work on a minute scale in precious metal. The Spirit of Haida Gwaii is a black bronze canoe, 6 metres long and filled to overflowing with the creatures of Haida mythology. Its passengers include the Raven, the Eagle, the Grizzly and his human wife, the Mouse Woman and the Dogfish Woman, among others. Amidships stands a human being, wrapped in the stylized skin of the mythical Seawolf, holding in his hand a smaller sculpture: a staff on which the story of creation, in Haida terms, is told.

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.