Fascinate Revised and Updated

Fascinate  Revised and Updated
Author: Sally Hogshead
Release: 2016-04-26
Editor: HarperBusiness
Pages: 352
ISBN: 0062206486
Language: en
Available for:

DESCRIPTION BOOK:

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate Revised and Updated

Fascinate  Revised and Updated
Author: Sally Hogshead
Release: 2016-04-26
Editor: HarperCollins
Pages: 352
ISBN: 9780062405937
Language: en
Available for:

DESCRIPTION BOOK:

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate

Fascinate
Author: Sally Hogshead
Release: 2010-02-09
Editor: Harper Collins
Pages: 288
ISBN: 9780061966163
Language: en
Available for:

DESCRIPTION BOOK:

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Sees You

How the World Sees You
Author: Sally Hogshead
Release: 2014-07-01
Editor: Harper Collins
Pages: 412
ISBN: 9780062230706
Language: en
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DESCRIPTION BOOK:

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Summary of Sally Hogshead s Fascinate Revised and Updated

Summary of Sally Hogshead s Fascinate  Revised and Updated
Author: Everest Media,
Release: 2022-05-02T22:59:00Z
Editor: Everest Media LLC
Pages: 23
ISBN: 9781669399520
Language: en
Available for:

DESCRIPTION BOOK:

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The taste of Jägermeister is bitter and sweetly harsh, and yet it has grown exponentially. You did the shot because of the unpleasant taste, not in spite of it. #2 The drink was commercially released in Germany in 1935, and it was marketed as an after-dinner digestif. But it soon became popular with college students, who spread the cult wildfire. #3 The brand sold almost as much as Absolut, despite the taste putting hair on the tongue. The brand turned the taste into a rallying cry, elevating the product beyond rational benefits. #4 When you buy a shot of Jäger, you’re not buying a drink. You’re buying an experience. By holding the shot glass, you’re announcing that you have officially turned up the volume on the evening ahead.

Radical Careering

Radical Careering
Author: Sally Hogshead
Release: 2005
Editor: Penguin
Pages: 192
ISBN: 1592401503
Language: en
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DESCRIPTION BOOK:

An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

John Henry Newman

John Henry Newman
Author: Ian Ker
Release: 2010-09-02
Editor: Oxford University Press on Demand
Pages: 788
ISBN: 9780199596591
Language: en
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DESCRIPTION BOOK:

The first full-length biography to pay equal attention to both Newman's achievements as a thinker and writer and his personal life-story. Newman, whose religious significance transcends his own culture and time, is here revealed in his complexity, his sadness and sensitivity set against his exuberance, humour, and strength in the face of adversity.

Focus Groups 101

Focus Groups 101
Author: Michele L. Brenner
Release: 2016-11-30
Editor: Createspace Independent Publishing Platform
Pages: 114
ISBN: 1537046063
Language: en
Available for:

DESCRIPTION BOOK:

Marketers typically live and work in places that do not represent the "average" consumer. It's no wonder one of the biggest mistakes marketers can make is assuming our own motivations mirror those of the people who buy our products and services. This book is for anyone who wants to understand how to conduct focus group research to make better consumer-informed business decisions. Understanding consumers' perspectives will ultimately help marketers and other business leaders excel in their own careers by allowing them to create products, services and messages that best meet consumers' needs and desires. Many new brand managers, and other business people outside of the marketing function, are given the responsibility of "doing focus groups" without much training on how best to do it. Reading this book will prepare you to approach your next focus group project confident you are well informed. Meant to be a quick read, this book is intended to feel more like satisfying a curiosity than studying for an exam. In Part One, the book explains and gives pros and cons of several research methodologies and the best applications for each. I will give a broad overview of the two main types of market research, quantitative and qualitative. Then we will delve into specific qualitative methodologies and, finally, move into the meat of the book on how to conduct successful focus groups. Part Two contains The Brand Marketer's Guide to the 5 Stages of Focus Group Research. The process provided in this book for managing a focus group project can be applied more broadly to many qualitative research methodologies. The 5 Stages of Focus Group Research are: 1.Write the Research Brief 2.Recruit the Participants 3.Develop the Discussion Guide and Stimuli 4.Conduct the Research 5.Analyze and Share the Research Results Having lived both sides, I hope this book will help build a stronger connection between the marketing and market research functions. Focus groups are one form of qualitative market research. Market research overall exists to mitigate business risk and maximize business potential by cultivating understanding of what motivates the end users of products and services. In the end, it's all about selling more stuff, but it's doing it by providing what the consumer needs or desires when and where they want it, not by "pushing" more stuff at them. Whether you are doing a focus group study yourself or working with a qualitative research supplier, understanding the five stages of managing a focus group project will help make your research more effective, more efficient, and more actionable for your business. Over time, this will lead to more sales and ultimately more success in your marketing career.

The Ultimate Sales Messaging System

The Ultimate Sales Messaging System
Author: Brian Williams
Release: 2017-09-21
Editor: Createspace Independent Publishing Platform
Pages: 160
ISBN: 1546931066
Language: en
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DESCRIPTION BOOK:

SALES. Love it or hate it, if you're in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience. So how do your sales communication skills rank? Especially, if you're in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to. Are you losing the deal once you get to the presentation phase of the sale? Do you find yourself spending too much time listing the features and benefits of your product or service? Are you often talking right but your team walking left? Brian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling. If your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere. With this six-step system you will learn to: * Focus on your audience and understand their greatest issues or concerns. * Use the Cornerstone Principle to build a message with a strong foundation that is results-focused and audience-focused. * Create a sales message that is clear, concise, and compelling - every time. * Deliver your sales message with a confidence that creates connection.

Mark of the Grizzly

Mark of the Grizzly
Author: Scott McMillion
Release: 2022
Editor: Rowman & Littlefield
Pages: 276
ISBN: 0762774568
Language: en
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DESCRIPTION BOOK:

People too often portray the grizzly as a vicious killer or as Winnie the Pooh when neither case is true. Sometimes grizzlies kill people, and in exceptionally rare cases they even eat them. Those incidents are the focus of this book because that's what makes bears so interesting, such a huge part of our culture and our collective imagination.

Henry VIII

Henry VIII
Author: Lucy Wooding
Release: 2015-03-05
Editor: Routledge
Pages: 375
ISBN: 9781317520313
Language: en
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DESCRIPTION BOOK:

This new edition of Lucy Wooding’s Henry VIII is fully revised and updated to provide an insightful and original portrait of one of England’s most unforgettable monarchs and the many paradoxes of his character and reign. Henry was a Renaissance prince whose Court dazzled with artistic display, yet he was also a savage adversary, who ruthlessly crushed all those who opposed him. Five centuries after his reign, he continues to fascinate, always evading easy characterization. Wooding locates Henry VIII firmly in the context of the English Renaissance and the fierce currents of religious change that characterized the early Reformation, as well as exploring the historiographical debates that have surrounded him and his reign. This new edition takes into account significant advances in recent research, particularly following the five hundredth anniversary of his accession in 2009, to put forward a distinctive interpretation of Henry’s personality and remarkable style of kingship. It gives a fresh portrayal of Henry VIII, cutting away the misleading mythology that surrounds him in order to provide a vivid account of this passionate, wilful, intelligent and destructive king. This compelling biography will be essential reading for all early modern students.

Skilled Interpersonal Communication

Skilled Interpersonal Communication
Author: Owen Hargie
Release: 2004-06-01
Editor: Routledge
Pages: 566
ISBN: 9781134588176
Language: en
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DESCRIPTION BOOK:

Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas and professions, this thoroughly revised and updated edition has been expanded to include the latest research as well as a new chapter on negotiating. Key examples and summaries have been augmented to help contextualise the theory of skilled interpersonal communication in terms of its practical applications. Combining both clarity and a deep understanding of the subject matter, the authors have succeeded in creating a new edition which will be essential to anyone studying or working in the field of interpersonal communication.

Coaching Questions

Coaching Questions
Author: Tony Stoltzfus
Release: 2008
Editor: CreateSpace
Pages: 100
ISBN: 0979416361
Language: en
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DESCRIPTION BOOK:

The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach's short list of handy references. Coaching Questions: A Coach's Guide to Powerful Asking Skills includes:1. Dozens of asking tools, models, and strategies.2. The top ten asking mistakes coaches make, and how to correct each one.3. Nearly 1200 examples of powerful questions from real coaching situations.4. Destiny discovery tools organized in a four-part life-purpose model .5. Overviews of 15 popular coaching niches, with a tool and examples for each.6. A schedule of training exercises to help you become a "Master of Asking".

Quiet Power Strategy

Quiet Power Strategy
Author: Tara Gentile
Release: 2015-02-01
Editor: Cocommercial, LLC
Pages: 130
ISBN: 069238037X
Language: en
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DESCRIPTION BOOK:

There's a better way to run your business: your way. You've never had more more access to ideas for how to run your business. There's a lot of Noise out there. This book is your opportunity to seize the power of Quiet. You won't find success in the Noise. It's only when you get quiet and find your own path to your vision that you can create the wealth, peace, and ease you truly crave. Tara Gentile, creator of Quiet Power Strategy, shares the concepts she's honed by working with hundreds of entrepreneurs and business owners to help them discover their own plans for success. You'll discover what separates smart, creative people who achieve their goals and smart, creative people who don't. You'll learn why self-leadership is more important than ever and how perception, discernment, and focus help you uncover unique opportunities. Then, step by step, you'll craft your own Quiet Power Strategic Plan and learn to lead yourself and your business through the Noise. If you've ever looked for a better way to do things YOUR way, this is the book for you.

Knight Life

Knight Life
Author: Peter David
Release: 2016-03-29
Editor: Courier Dover Publications
Pages: 352
ISBN: 9780486811031
Language: en
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DESCRIPTION BOOK:

More than 1,500 years after his disappearance into the mists of Avalon, King Arthur has returned. This time, he's prepared to rule the Camelot of a new millennium: New York City. Handsome, charismatic Arthur Penn is running for mayor on a platform of common sense, humor, and knightly virtues. His advisors include a gifted ten-year-old named Merlin; Percival, an immortal accountant; and Gwen, a lovely young woman with no end of problems. Their grassroots campaign steadily gains strength until scandal looms with the sudden emergence of Morgan Le Fay, Arthur's sorceress half-sister, and her son Mordred, the aspiring mayor's ambitious heir. Acclaimed by Kirkus Reviews as "steady fun" by "a darkly amusing fantasist," this imaginative romp is the revised and expanded version of Peter David's first novel, Sir Apropos of Nothing, originally published in 1987 and now out of print. David is the author of more than fifty novels, many of which have appeared on The New York Times bestsellers list. His sparkling update of Arthurian myth abounds in wit, irony, and astute reflections on human nature.

Susan Sontag

Susan Sontag
Author: Carl Rollyson,Lisa Paddock
Release: 2016-08-25
Editor: Univ. Press of Mississippi
Pages: 368
ISBN: 9781496808462
Language: en
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DESCRIPTION BOOK:

This first biography of Susan Sontag (1933-2004) is now fully revised and updated, providing an even more intimate portrayal of the influential writer's life and career. The authors base this revision on Sontag's newly released private correspondence--including emails--and the letters and memoirs of those who knew her best. The authors reveal as never before her early years in Tucson and Los Angeles, her conflicted relationship with her mother, her longing for her absent father, and her precocious achievements at the University of California, Berkeley, and the University of Chicago. Papers, diaries, and lecture notes, many accessible for the first time, spark a passionate fire in this biography. The authors follow Sontag as she abruptly ends an early first marriage, establishes herself in Paris, and embraces the open lifestyle she began as a teenager in Berkeley. As a single mother she struggled with teaching at Columbia University and other colleges while aiming for a career as a novelist and essayist. Eventually she made her own way in New York City after acquiring her one and only publisher, Farrar, Straus & Giroux. In her later years Sontag became a world figure, a tastemaker, dramatist, and political activist who risked her life in besieged Sarajevo. Love affairs with men and women troubled her. Diagnosed with cancer, she responded with determination, and her experience with illness inspired some of her best writing. This biography shows Sontag always craving "more life" at whatever cost and depicts her harrowing final decline even as she resisted terminal cancer. Susan Sontag: The Making of an Icon, Revised and Updated presents in candid and stark relief a new assessment of a heroic and controversial figure.

The Book of Eels

The Book of Eels
Author: Patrik Svensson
Release: 2020-05-26
Editor: HarperCollins
Pages: 256
ISBN: 9780062968838
Language: en
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DESCRIPTION BOOK:

A Finalist for the Los Angeles Times Book Prize National Bestseller Winner of the National Outdoor Book Award Longlisted for the Andrew Carnegie Medal for Excellence in Nonfiction A New York Times Notable Book One of TIME’s 100 Must Read Books of the Year One of The Washington Post’s 50 Notable Nonfiction Books of the Year One of Smithsonian Magazine’s 10 Best Science Books of the Year One of Publishers Weekly’s Best Nonfiction Books of the Year A New York Times Editor’s Choice Part H Is for Hawk, part The Soul of an Octopus, The Book of Eels is both a meditation on the world’s most elusive fish—the eel—and a reflection on the human condition Remarkably little is known about the European eel, Anguilla anguilla. So little, in fact, that scientists and philosophers have, for centuries, been obsessed with what has become known as the “eel question”: Where do eels come from? What are they? Are they fish or some other kind of creature altogether? Even today, in an age of advanced science, no one has ever seen eels mating or giving birth, and we still don’t understand what drives them, after living for decades in freshwater, to swim great distances back to the ocean at the end of their lives. They remain a mystery. Drawing on a breadth of research about eels in literature, history, and modern marine biology, as well as his own experience fishing for eels with his father, Patrik Svensson crafts a mesmerizing portrait of an unusual, utterly misunderstood, and completely captivating animal. In The Book of Eels, we meet renowned historical thinkers, from Aristotle to Sigmund Freud to Rachel Carson, for whom the eel was a singular obsession. And we meet the scientists who spearheaded the search for the eel’s point of origin, including Danish marine biologist Johannes Schmidt, who led research efforts in the early twentieth century, catching thousands upon thousands of eels, in the hopes of proving their birthing grounds in the Sargasso Sea. Blending memoir and nature writing at its best, Svensson’s journey to understand the eel becomes an exploration of the human condition that delves into overarching issues about our roots and destiny, both as humans and as animals, and, ultimately, how to handle the biggest question of all: death. The result is a gripping and slippery narrative that will surprise and enchant.

The Happiest Baby on the Block

The Happiest Baby on the Block
Author: Harvey Karp, M.D.
Release: 2008-11-19
Editor: Bantam
Pages: 371
ISBN: 9780307485809
Language: en
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DESCRIPTION BOOK:

Perfect for expecting parents who want to provide a soothing home for the newest member of their family, The Happiest Baby on the Block, the national bestseller by respected pediatrician and child development expert Dr. Harvey Karp, is a revolutionary method for calming a crying infant and promoting healthy sleep from day one. In perhaps the most important parenting book of the decade, Dr. Harvey Karp reveals an extraordinary treasure sought by parents for centuries --an automatic “off-switch” for their baby’s crying. No wonder pediatricians across the country are praising him and thousands of Los Angeles parents, from working moms to superstars like Madonna and Pierce Brosnan, have turned to him to learn the secrets for making babies happy. Never again will parents have to stand by helpless and frazzled while their poor baby cries and cries. Dr. Karp has found there IS a remedy for colic. “I share with parents techniques known only to the most gifted baby soothers throughout history …and I explain exactly how they work.” In a innovative and thought-provoking reevaluation of early infancy, Dr. Karp blends modern science and ancient wisdom to prove that newborns are not fully ready for the world when they are born. Through his research and experience, he has developed four basic principles that are crucial for understanding babies as well as improving their sleep and soothing their senses: ·The Missing Fourth Trimester: as odd as it may sound, one of the main reasons babies cry is because they are born three months too soon. ·The Calming Reflex: the automatic reset switch to stop crying of any baby in the first few months of life. ·The 5 “S’s”: the simple steps (swaddling, side/stomach position, shushing, swinging and sucking) that trigger the calming reflex. For centuries, parents have tried these methods only to fail because, as with a knee reflex, the calming reflex only works when it is triggered in precisely the right way. Unlike other books that merely list these techniques Dr. Karp teaches parents exactly how to do them, to guide cranky infants to calm and easy babies to serenity in minutes…and help them sleep longer too. ·The Cuddle Cure: the perfect mix the 5 “S’s” that can soothe even the most colicky of infants. In the book, Dr. Karp also explains: What is colic? Why do most babies get much more upset in the evening? How can a parent calm a baby--in mere minutes? Can babies be spoiled? When should a parent of a crying baby call the doctor? How can a parent get their baby to sleep a few hours longer? Even the most loving moms and dads sometimes feel pushed to the breaking point by their infant’s persistent cries. Coming to the rescue, however, Dr. Karp places in the hands of parents, grandparents, and all childcare givers the tools they need to be able to calm their babies almost as easily as…turning off a light. From the Hardcover edition.

Dusty

Dusty
Author: Lucy O'Brien
Release: 2019-08-22
Editor: Michael O'Mara Books
Pages: 329
ISBN: 9781789291575
Language: en
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DESCRIPTION BOOK:

FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say You Love Me' to her 80s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This completely revised and updated edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material and over 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 60s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

The Languages of the World

The Languages of the World
Author: Kenneth Katzner,Kirk Miller
Release: 2002-09-11
Editor: Routledge
Pages: 400
ISBN: 9781134532889
Language: en
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DESCRIPTION BOOK:

This third edition of Kenneth Katzner's best-selling guide to languages is essential reading for language enthusiasts everywhere. Written with the non-specialist in mind, its user-friendly style and layout, delightful original passages, and exotic scripts, will continue to fascinate the reader. This new edition has been thoroughly revised to include more languages, more countries, and up-to-date data on populations. Features include: *information on nearly 600 languages *individual descriptions of 200 languages, with sample passages and English translations *concise notes on where each language is spoken, its history, alphabet and pronunciation *coverage of every country in the world, its main language and speaker numbers *an introduction to language families