Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers
Author: Catharine Slade-Brooking
Release: 2016-01-18
Editor: Quercus Publishing
Pages: 160
ISBN: 9781780679808
Language: en
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DESCRIPTION BOOK:

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

The Elements of Graphic Design

The Elements of Graphic Design
Author: Alex W. White
Release: 2011-03-15
Editor: Simon and Schuster
Pages: 224
ISBN: 9781581157802
Language: en
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DESCRIPTION BOOK:

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design Play Book

Graphic Design Play Book
Author: Sophie Cure,Barbara Seggio
Release: 2019-06-25
Editor: Laurence King Publishing
Pages: 80
ISBN: 1786273969
Language: en
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DESCRIPTION BOOK:

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

Green Graphic Design

Green Graphic Design
Author: Brian Dougherty,Celery Design Collaborative
Release: 2008-10-14
Editor: Skyhorse Publishing Inc.
Pages: 203
ISBN: 9781581155112
Language: en
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DESCRIPTION BOOK:

A leader in the field of green graphic design explains how to incorporate a series of simple, eco-friendly changes in selecting paper, printing methods, binding, packaging, shipping, and budgeting that can provide increased profit, creativity, and meaning in any design project, in a volume that includes extensive listings of Web sites, paper suppliers, and other resources. Original.

The Graphic Design Idea Book

The Graphic Design Idea Book
Author: Gail Anderson,Gaile Anderson,Steven Heller
Release: 2016-04-13
Editor: Laurence King Publishing
Pages: 128
ISBN: 9781780679938
Language: en
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DESCRIPTION BOOK:

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

The History of Graphic Design 1960 Today

The History of Graphic Design  1960 Today
Author: Jens Müller
Release: 2018
Editor: Taschen
Pages: 480
ISBN: 3836570378
Language: en
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DESCRIPTION BOOK:

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms...

Graphic Design for Architects

Graphic Design for Architects
Author: Karen Lewis
Release: 2015-06-26
Editor: Routledge
Pages: 224
ISBN: 9781317552352
Language: en
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DESCRIPTION BOOK:

Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

How to Be a Graphic Designer without Losing Your Soul

How to Be a Graphic Designer without Losing Your Soul
Author: Adrian Shaughnessy
Release: 2012-03-20
Editor: Chronicle Books
Pages: 176
ISBN: 9781616891169
Language: en
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DESCRIPTION BOOK:

Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen

Typographic Systems of Design

Typographic Systems of Design
Author: Kimberly Elam
Release: 2007-05-03
Editor: Princeton Architectural Press
Pages: 159
ISBN: 1568986874
Language: en
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DESCRIPTION BOOK:

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Graphic Design The New Basics

Graphic Design  The New Basics
Author: Ellen Lupton,Jennifer Cole Phillips
Release: 2015-07-14
Editor: Princeton Architectural Press
Pages: 264
ISBN: 161689332X
Language: en
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DESCRIPTION BOOK:

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design

Graphic Design
Author: Ellen Lupton,Jennifer Cole Phillips
Release: 2014-04-15
Editor: Chronicle Books
Pages: 247
ISBN: 9781616893446
Language: en
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DESCRIPTION BOOK:

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Graphic Design for Everyone

Graphic Design for Everyone
Author: Cath Caldwell
Release: 2019-08-06
Editor: Unknown
Pages: 224
ISBN: 146548180X
Language: en
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DESCRIPTION BOOK:

Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more. There have never been more opportunities to promote yourselfonline or in print, but to succeed you need to master the art of visual communication--combining the building blocks of type, image, and color into an appealing and accessible message. Graphic Design for Everyone is your guide right from the start of the process, showing you how to define your brand, your message, and your audience. Learn the basic principles and language of design and how to use the building blocks successfully. Find out how to create a brand plan, discover how a typeface sets the mood, and learn to use color theory for maximum impact. Gain inspiration from real-life examples in a wide range of styles, and workshops that help you focus on the right solutions for you. Once you've learned the basics, turn to the ten design projects to help you create your own designs. From business stationery to a printed brochure and online store, each project shows you how to assemble your design toolkit and use it for stunning results. And to complete the process, there's plenty of practical advice on publishing online, dealing with printers, and hiring professional designers. Whether you're a complete newcomer to design or ready to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.

Grid Systems in Graphic Design

Grid Systems in Graphic Design
Author: Josef Müller-Brockmann
Release: 1981
Editor: Unknown
Pages: 176
ISBN: OCLC:59745121
Language: en
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DESCRIPTION BOOK:

Graphic Design School

Graphic Design School
Author: David Dabner,Sandra Stewart,Eric Zempol
Release: 2013-10-24
Editor: John Wiley & Sons
Pages: 208
ISBN: 9781118840818
Language: en
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DESCRIPTION BOOK:

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

Book of Ideas

Book of Ideas
Author: Radim Malinic
Release: 2018-09-07
Editor: Unknown
Pages: 256
ISBN: 0993540015
Language: en
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DESCRIPTION BOOK:

Graphic Design Theory

Graphic Design Theory
Author: Helen Armstrong
Release: 2012-08-10
Editor: Chronicle Books
Pages: 152
ISBN: 9781616891237
Language: en
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DESCRIPTION BOOK:

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Extra Bold

Extra Bold
Author: Ellen Lupton,Jennifer Tobias
Release: 2021-06-25
Editor: Chronicle Books
Pages: 224
ISBN: 9781648960222
Language: en
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DESCRIPTION BOOK:

Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

The Non Designer s Design Book

The Non Designer s Design Book
Author: Robin Williams
Release: 2014-11-20
Editor: Peachpit Press
Pages: 99998
ISBN: 9780133966343
Language: en
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DESCRIPTION BOOK:

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Digital Graphic Design

Digital Graphic Design
Author: Ken Pender
Release: 2017-07-18
Editor: Focal Press
Pages: 329
ISBN: 1138417874
Language: en
Available for:

DESCRIPTION BOOK:

Comprehensive, cross-platform, DIY guide to the creation of a wide range of graphic effects: from the scanning and manipulation of photographs to exciting 3D graphics and the creative use of typography. Benefit from a design professional's experience, not the software vendors!Part one leads you through a summary of the rapid advances in graphic design software and hardware now available to the PC or Mac user, followed by a structured overview of the rich array of resources to the digital designer in the form of drawing, painting and 3D applications, clipart, photolibraries, scanned images, digital photographs and new Internet sources.Part Two is structured in the form of a series of Workshop sessions. Each session explains in simple language the methods and techniques used to create the wide variety of over 300 graphic design examples included in the book. The examples are based on a wide range of popular PC and Mac applications, covering vector drawing, painting, scanning, photoeditng, use of special effect filters and the creation of 3D effects.Ken Pender is a freelance graphic arts professional. He has also worked for 25 years with IBM and was Manager of their European Computer Integrated Manufacturing Technology Centre in Germany.

Popular Lies about Graphic Design

Popular Lies about Graphic Design
Author: Craig Ward
Release: 2012
Editor: ACTAR Publishers
Pages: 157
ISBN: 9788415391357
Language: en
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DESCRIPTION BOOK:

Ward pulls from his ten years' experience as a designer and art director to tackle subjects such as design fetishists, Helvetica's neutrality, urgent briefs, as well as topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson--Provided by publisher.