How Google Works

How Google Works
Author: Eric Schmidt,Jonathan Rosenberg
Release: 2017-03-21
Editor: Grand Central Publishing
Pages: 320
ISBN: 1455582328
Language: en
Available for:

DESCRIPTION BOOK:

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

How Google Works

How Google Works
Author: Eric Schmidt,Jonathan Rosenberg
Release: 2015-03-12
Editor: John Murray
Pages: 286
ISBN: 1444792490
Language: en
Available for:

DESCRIPTION BOOK:

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

How Google Works

How Google Works
Author: Eric Schmidt,Jonathan Rosenberg
Release: 2014-09-23
Editor: Grand Central Publishing
Pages: 320
ISBN: 9781455582334
Language: en
Available for:

DESCRIPTION BOOK:

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Summary How Google Works

Summary  How Google Works
Author: BusinessNews Publishing
Release: 2015-07-01
Editor: Must Read Summaries
Pages: 9
ISBN: 9782511035863
Language: en
Available for:

DESCRIPTION BOOK:

The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

Guide to Eric Schmidt s How Google Works by Instaread

Guide to Eric Schmidt   s How Google Works by Instaread
Author: Instaread
Release: 2017-06-14
Editor: Instaread
Pages: 19
ISBN: 9781683787976
Language: en
Available for:

DESCRIPTION BOOK:

PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Wie Google tickt How Google Works

Wie Google tickt   How Google Works
Author: Eric Schmidt,Jonathan Rosenberg
Release: 2015-01-08
Editor: Campus Verlag
Pages: 295
ISBN: 9783593502168
Language: de
Available for:

DESCRIPTION BOOK:

Wie wird aus einem Garagen-Start-up ein weltbekanntes Imperium? Das Geheimnis um Google, eine der wertvollsten Marken der Welt,ist gelüftet. Von niemand Geringerem als Google-CEO Eric Schmidt, Gründer Larry Page und Senior Vice President Jonathan Rosenberg. Und so wie Google längst mehr als eine Suchmaschine ist, ist »Wie Google tickt« weit mehr als eine Unternehmensgeschichte. Es ist spannende Inspirationsquelle und kluger Wegweiser. Wie baut man eine fruchtbare Unternehmenskultur auf? Wie entwickelt man wegweisende Strategien? Wie entsteht Innovation? Die drei Google-Insider sind angetreten, ihr Wissen in die Welt zu bringen.

Google

Google
Author: Eric Schmidt
Release: 2014
Editor: Unknown
Pages: 286
ISBN: 1455558583
Language: en
Available for:

DESCRIPTION BOOK:

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that "it's what you learn after you know it all that counts." As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes -- the internet, mobile, and cloud computing -- has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub "smart creatives." The management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") are illustrated with previously unreported anecdotes from Google's corporate history.

Web Marketing That Works

Web Marketing That Works
Author: Adam Franklin,Toby Jenkins
Release: 2014-03-17
Editor: John Wiley & Sons
Pages: 264
ISBN: 9780730309307
Language: en
Available for:

DESCRIPTION BOOK:

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

The Internet

The Internet
Author: Chris Woodford
Release: 2005
Editor: ABC-CLIO
Pages: 767
ISBN: 9781851096596
Language: en
Available for:

DESCRIPTION BOOK:

Two hundred entries offer profiles of key figures; essays on such topics as cookies, content filtering, and digital libraries; and a chronology beginning with the prehistory of the Internet from 1843-1956 and concluding with the 2004 presidential campaign.

Guide to Eric Schmidt s How Google Works by Instaread

Guide to Eric Schmidt   s How Google Works by Instaread
Author: Instaread
Release: 2017-06-14
Editor: Instaread
Pages: 19
ISBN: 9781683787976
Language: en
Available for:

DESCRIPTION BOOK:

PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Internet Cool Tools for Physicians

Internet Cool Tools for Physicians
Author: Melissa Rethlefsen,David Rothman,Daniel Mojon
Release: 2008-11-19
Editor: Springer Science & Business Media
Pages: 154
ISBN: 9783540763826
Language: en
Available for:

DESCRIPTION BOOK:

Feel like you're being sucked down into a swirl of never-ending information? Today's physicians are faced with new advances in medicine and new research that can impact practice, but finding the right information at the right time seems overwhelming in the constant deluge of scientific research. That's where this illustrated guide will walk you through some of today's most useful Internet tools, tools that can help you find, manage, and organize the information you need, so that it is always at your fingertips, whether for patient care, research, practice, or fun.

Inbound Marketing Revised and Updated

Inbound Marketing  Revised and Updated
Author: Brian Halligan,Dharmesh Shah
Release: 2014-09-02
Editor: John Wiley & Sons
Pages: 226
ISBN: 9781118896655
Language: en
Available for:

DESCRIPTION BOOK:

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

In the Plex

In the Plex
Author: Steven Levy
Release: 2021-02-02
Editor: Simon & Schuster
Pages: 464
ISBN: 9781416596592
Language: en
Available for:

DESCRIPTION BOOK:

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).

The New Science of Radical Innovation

The New Science of Radical Innovation
Author: Sunnie Giles
Release: 2018-04-10
Editor: BenBella Books
Pages: 200
ISBN: 9781946885234
Language: en
Available for:

DESCRIPTION BOOK:

Discover a groundbreaking, science-based approach to leadership that catalyzes radical innovation for dramatic—and permanent—results. Today's business environment is undergoing a revolutionary transformation, defined by extraordinary levels of VUCA (volatility, uncertainty, complexity, and ambiguity). But most traditional companies are still built for the old-world economy when the new mandate from VUCA requires a fresh leadership approach. Dr. Sunnie Giles is a new generation expert on radical innovation who takes the mystery out of what radical innovation is and transforms organizations into ones fit to deliver radical innovation. Her in-depth research reveals that applying concepts from neuroscience, complex systems approach, and quantum mechanics can help leaders catalyze radical innovation rapidly. Giles's breakthrough leadership development program, called Quantum Leadership, is the key to survival in the today's VUCA market, with huge consequences for organizations' bottom lines. The New Science of Radical Innovation provides profound insights and actionable tools to help you accelerate the speed of execution, balance between team cohesion and self-organization, and tap into the power of collective wisdom. Inside, discover how to develop the six leadership competencies you need to catalyze radical innovation in your organization: • Self Management • Providing Safety • Creating Differentiation • Strengthening Connection • Facilitating Learning • Stimulating Radical Innovation This book will help you redefine how value is created in your industry.

Doing Digital Methods

Doing Digital Methods
Author: Richard Rogers
Release: 2019-04-15
Editor: SAGE
Pages: 328
ISBN: 9781526476036
Language: en
Available for:

DESCRIPTION BOOK:

Get 12 months FREE access to the Digital Methods Manual (an abridged, interactive eBook that provides handy step-by-step guidance to your phone, tablet, laptop or reading device) when purchasing ISBN: 9781526487995 Paperback & Interactive eBook. Teaching the concrete methods needed to use digital devices, search engines and social media platforms to study some of the most urgent social issues of our time, this is the essential guide to the state of the art in researching the natively digital. With explanation of context and techniques and a rich set of case studies, Richard Rogers teaches you how to: · Build a URL list to discover internet censorship · Transform Google into a research machine to detect source bias · Make Twitter API outputs comprehensible and tell stories · Research Instagram to locate ‘hashtag publics’ · Extract and fruitfully analyze Facebook posts, images and video · And much, much more

From an Idea to Google

From an Idea to Google
Author: Lowey Bundy Sichol
Release: 2019
Editor: HMH Books For Young Readers
Pages: 131
ISBN: 9781328954916
Language: en
Available for:

DESCRIPTION BOOK:

From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it! Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google's history, the business, and the brand in this illustrated nonfiction book! Find out where the name "Google" came from. (Hint: It involves a LOT of zeros!) Discover how Google became the fastest and most popular internet search engine of all time. Explore how Google transformed from a tiny startup (in someone's garage!) into one of the most powerful companies in the world.

Alphabet

Alphabet
Author: Micky Lee
Release: 2019-05-14
Editor: Routledge
Pages: 118
ISBN: 9780429516085
Language: en
Available for:

DESCRIPTION BOOK:

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

SEO Mastery

SEO Mastery
Author: Graham Fisher
Release: 2022
Editor: Graham Fisher
Pages: 329
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

SEO Affiliate Marketing Playbook

SEO   Affiliate Marketing Playbook
Author: Graham Fisher
Release: 2022
Editor: Graham Fisher
Pages: 329
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

Do you want to learn secret SEO and affiliate marketing strategies? If so then keep reading… Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top-level sales copy? Or optimizing your website/ sales page for higher rankings? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO & Affiliate Marketing Playbook, you will discover: - A simple trick you can do now for getting immense amounts of traffic to your site and leads! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one method you should follow for writing high converting sales copy! - Why pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail with SEO and Affiliate marketing! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO or Affiliate marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Industry 4 0

Industry 4 0
Author: Elena B. Zavyalova,Elena G. Popkova
Release: 2021
Editor: Springer Nature
Pages: 497
ISBN: 9783030794965
Language: en
Available for:

DESCRIPTION BOOK:

This book presents a scientific view of fighting climate change in the economy of the future, the foundations of which are being set around the world. The authors substantiate the potential of Industry 4.0 in stimulating sustainable development in environmental protection and preservation of natural resources. This book considers the modern experience of fighting climate change based on possibilities of Industry 4.0 at the national scale in view of developed and developing countries with a special focus on Russia and at the corporate scale by the example of transnational corporations. It determines the future contribution of Industry 4.0 into development of responsible production and consumption, and compiles the "outlines" of "green" economy in Industry 4.0. It offers recommendations for control of climate change in Industry 4.0, and presents the authors' vision of ecological responsibility in Industry 4.0 for implementing the sustainable development goals. This book will be of interest to academics and practitioners interested in climate change and development of Industry 4.0, as well contributing to a national economic policy for fighting climate change and corporate strategies of sustainable development in Industry 4.0.