How to Measure Anything

How to Measure Anything
Author: Douglas W. Hubbard
Release: 2010-03-25
Editor: Wiley
Pages: 320
ISBN: 9780470625675
Language: en
Available for:

DESCRIPTION BOOK:

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

How to Measure Anything

How to Measure Anything
Author: Douglas W. Hubbard
Release: 2014-02-24
Editor: John Wiley & Sons
Pages: 432
ISBN: 9781118836446
Language: en
Available for:

DESCRIPTION BOOK:

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

How to Measure Anything in Cybersecurity Risk

How to Measure Anything in Cybersecurity Risk
Author: Douglas W. Hubbard,Richard Seiersen
Release: 2016-07-25
Editor: John Wiley & Sons
Pages: 304
ISBN: 9781119085294
Language: en
Available for:

DESCRIPTION BOOK:

A ground shaking exposé on the failure of popular cyber risk management methods How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world's eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field's premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You'll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security. Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely. Discover the shortcomings of cybersecurity's "best practices" Learn which risk management approaches actually create risk Improve your current practices with practical alterations Learn which methods are beyond saving, and worse than doing nothing Insightful and enlightening, this book will inspire a closer examination of your company's own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.

How to Measure Anything

How to Measure Anything
Author: Douglas W. Hubbard
Release: 2014-03-17
Editor: John Wiley & Sons
Pages: 432
ISBN: 9781118539279
Language: en
Available for:

DESCRIPTION BOOK:

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

The Failure of Risk Management

The Failure of Risk Management
Author: Douglas W. Hubbard
Release: 2009-04-27
Editor: John Wiley & Sons
Pages: 304
ISBN: 9780470387955
Language: en
Available for:

DESCRIPTION BOOK:

An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most popular "risk management" methods are no better than astrology! Using examples from the 2008 credit crisis, natural disasters, outsourcing to China, engineering disasters, and more, Hubbard reveals critical flaws in risk management methods–and shows how all of these problems can be fixed. The solutions involve combinations of scientifically proven and frequently used methods from nuclear power, exploratory oil, and other areas of business and government. Finally, Hubbard explains how new forms of collaboration across all industries and government can improve risk management in every field. Douglas W. Hubbard (Glen Ellyn, IL) is the inventor of Applied Information Economics (AIE) and the author of Wiley's How to Measure Anything: Finding the Value of Intangibles in Business (978-0-470-11012-6), the #1 bestseller in business math on Amazon. He has applied innovative risk assessment and risk management methods in government and corporations since 1994. "Doug Hubbard, a recognized expert among experts in the field of risk management, covers the entire spectrum of risk management in this invaluable guide. There are specific value-added take aways in each chapter that are sure to enrich all readers including IT, business management, students, and academics alike" —Peter Julian, former chief-information officer of the New York Metro Transit Authority. President of Alliance Group consulting "In his trademark style, Doug asks the tough questions on risk management. A must-read not only for analysts, but also for the executive who is making critical business decisions." —Jim Franklin, VP Enterprise Performance Management and General Manager, Crystal Ball Global Business Unit, Oracle Corporation.

How Will You Measure Your Life Harvard Business Review Classics

How Will You Measure Your Life   Harvard Business Review Classics
Author: Clayton M. Christensen
Release: 2017-01-17
Editor: Harvard Business Review Press
Pages: 64
ISBN: 9781633692572
Language: en
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DESCRIPTION BOOK:

In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Pulse

Pulse
Author: Douglas W. Hubbard
Release: 2011-04-06
Editor: John Wiley & Sons
Pages: 210
ISBN: 1118063783
Language: en
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DESCRIPTION BOOK:

The ultimate guide to mining the Internet for real-time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. Shows how the Internet can be used as an incredibly powerful measurement tool Reveals how to mine the Internet to measure and forecast business progress Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.

Measure What Matters

Measure What Matters
Author: John Doerr
Release: 2018-04-24
Editor: Penguin
Pages: 320
ISBN: 9780525536239
Language: en
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DESCRIPTION BOOK:

#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

How Many Licks

How Many Licks
Author: Aaron Santos
Release: 2009-08-25
Editor: Running Press Adult
Pages: 176
ISBN: 9780762439188
Language: en
Available for:

DESCRIPTION BOOK:

How many licks to the center of a Tootsie Pop? How many people are having sex at this moment? How long would it take a monkey on a typewriter to produce the plays of Shakespeare? For all those questions that keep you up at night, here's the way to answer them. And the beauty of it is that it's all approximate! Using Enrico Fermi's theory of approximation, Santos brings the world of numbers into perspective. For puzzle junkies and trivia fanatics, these 70 word puzzles will show the reader how to take a bit of information, add what they already know, and extrapolate an answer. Santos has done the impossible: make math and the multiple possibilities of numbers fun and informative. Can you really cry a river? Is it possible to dig your way out of jail with just a teaspoon and before your life sentence is up? Taking an academic subject and using it as the prism to view everyday off-the-wall questions as math problems to be solved is a natural step for the lovers of sudoku, cryptograms, word puzzles, and other thought-provoking games.

A Measure of Everything

A Measure of Everything
Author: Christopher Joseph,Marcus Weeks,Adam Parfitt,David Price
Release: 2005
Editor: Richmond Hill, Ont. : Firefly Books
Pages: 224
ISBN: PSU:000057845357
Language: en
Available for:

DESCRIPTION BOOK:

Presents a guide to what is measured and why and different types of measurements.

Security Metrics

Security Metrics
Author: Andrew Jaquith
Release: 2007-03-26
Editor: Pearson Education
Pages: 376
ISBN: 9780132715775
Language: en
Available for:

DESCRIPTION BOOK:

The Definitive Guide to Quantifying, Classifying, and Measuring Enterprise IT Security Operations Security Metrics is the first comprehensive best-practice guide to defining, creating, and utilizing security metrics in the enterprise. Using sample charts, graphics, case studies, and war stories, Yankee Group Security Expert Andrew Jaquith demonstrates exactly how to establish effective metrics based on your organization’s unique requirements. You’ll discover how to quantify hard-to-measure security activities, compile and analyze all relevant data, identify strengths and weaknesses, set cost-effective priorities for improvement, and craft compelling messages for senior management. Security Metrics successfully bridges management’s quantitative viewpoint with the nuts-and-bolts approach typically taken by security professionals. It brings together expert solutions drawn from Jaquith’s extensive consulting work in the software, aerospace, and financial services industries, including new metrics presented nowhere else. You’ll learn how to: • Replace nonstop crisis response with a systematic approach to security improvement • Understand the differences between “good” and “bad” metrics • Measure coverage and control, vulnerability management, password quality, patch latency, benchmark scoring, and business-adjusted risk • Quantify the effectiveness of security acquisition, implementation, and other program activities • Organize, aggregate, and analyze your data to bring out key insights • Use visualization to understand and communicate security issues more clearly • Capture valuable data from firewalls and antivirus logs, third-party auditor reports, and other resources • Implement balanced scorecards that present compact, holistic views of organizational security effectiveness

misLeading Indicators How to Reliably Measure Your Business

misLeading Indicators  How to Reliably Measure Your Business
Author: Philip Green,George Gabor
Release: 2012-02-22
Editor: ABC-CLIO
Pages: 286
ISBN: 9780313395963
Language: en
Available for:

DESCRIPTION BOOK:

This book reveals the hidden and potentially misleading nature of measurements, empowering readers to avoid making critical business decisions that are harmful, unreasonable, unwarranted, or plain wrong.

Value in a Digital World

Value in a Digital World
Author: Francisco J. López Lubián,José Esteves
Release: 2017-11-06
Editor: Springer
Pages: 168
ISBN: 9783319517506
Language: en
Available for:

DESCRIPTION BOOK:

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.

The Measure

The Measure
Author: Nikki Erlick
Release: 2022-06-28
Editor: HarperCollins
Pages: 375
ISBN: 9780063204225
Language: en
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DESCRIPTION BOOK:

INSTANT NEW YORK TIMES BESTSELLER - The Read With Jenna Today Show Book Club Pick! "A story of love and hope as interweaving characters display: how all moments, big and small, can measure a life. If you want joy, love, romance, and hope—read with us." —Jenna Bush Hager A luminous, spirit-lifting blockbuster for readers of The Midnight Library. Eight ordinary people. One extraordinary choice. It seems like any other day. You wake up, pour a cup of coffee, and head out. But today, when you open your front door, waiting for you is a small wooden box. This box holds your fate inside: the answer to the exact number of years you will live. From suburban doorsteps to desert tents, every person on every continent receives the same box. In an instant, the world is thrust into a collective frenzy. Where did these boxes come from? What do they mean? Is there truth to what they promise? As society comes together and pulls apart, everyone faces the same shocking choice: Do they wish to know how long they’ll live? And, if so, what will they do with that knowledge? The Measure charts the dawn of this new world through an unforgettable cast of characters whose decisions and fates interweave with one another: best friends whose dreams are forever entwined, pen pals finding refuge in the unknown, a couple who thought they didn’t have to rush, a doctor who cannot save himself, and a politician whose box becomes the powder keg that ultimately changes everything. Enchanting and deeply uplifting, The Measure is a sweeping, ambitious, and invigorating story about family, friendship, hope, and destiny that encourages us to live life to the fullest.

The Rules of Radiology

The Rules of Radiology
Author: Paul McCoubrie
Release: 2021-02-07
Editor: Springer Nature
Pages: 213
ISBN: 9783030652296
Language: en
Available for:

DESCRIPTION BOOK:

This book gets to the heart of what radiology is and what radiologists do. As a relatively young speciality, there is no guide for radiologists to act as a moral compass. Until now, that is. You will not find any dry technical matters in here. You will not find any clues about how to interpret images better. This book details the ‘other 50%’: the rest of the working week when a radiologist is not reading scans or performing procedures. The essence of radiology is distilled and offered up to the reader. If you want a comfortable read that offers bland reassurances, look elsewhere. If you want a book that questions everything and discusses uncomfortable truths, this is the book for you. Each of the Rules addresses an important part of professional practice. This book is a manifesto for all radiologists across the globe to raise their game, to be more effective and to serve their patients better.

A Hacker I Am

A Hacker  I Am
Author: Craig Ford
Release: 2019-09-07
Editor: Lulu.com
Pages: 190
ISBN: 9780648693925
Language: en
Available for:

DESCRIPTION BOOK:

This book is not your normal cybersecurity book, it's not meant to be read from front to back chapter by chapter, you open it up and pick which chapter piques your interest the most and read that one first. Then choose your next one and read that and continue the process until you have finally read all of them. You may have enjoyed them enough to go back and read your favourites again or you may prefer the last two fantasy chapters at the end of the book.These were created to introduce you to the future hacker fantasy series that is currently being written and give you my readers a bit of a fun finish to "A Hacker, I Am". By all means though if you want to stick to the old fashioned method of reading a book, knock yourself out and read it from the front to the back, hey you bought the book you should be able to read it however you want too.This book is a collation of previous work, rewritten and adapted for this book. I have then written a lot of new content just for the book, including those fantasy book teasers which I hope you all enjoy. The book as you would have probably guessed it by now is all about Cyber Security but it's not written to be overly technical, it's written so that it can be understood by anyone who wants to learn more about how to better protect themselves.It covers many topics in cybersecurity including IoT, autonomous cars, hackers and many more that I have an opinion on. This book will be great at helping introduce individuals to the area and help them get a better understanding of what to look out for, what problems we are all going to face in the future but also have a bit of fun while we are at it. Or if you are already in the industry then it will be still an entertaining read that can help give you a different perspective on a few things.

Statistics in a Nutshell

Statistics in a Nutshell
Author: Sarah Boslaugh
Release: 2012-11-15
Editor: "O'Reilly Media, Inc."
Pages: 595
ISBN: 9781449316822
Language: en
Available for:

DESCRIPTION BOOK:

A clear and concise introduction and reference for anyone new to the subject of statistics.

Measuring the User Experience

Measuring the User Experience
Author: William Albert,Thomas Tullis
Release: 2013-05-23
Editor: Newnes
Pages: 320
ISBN: 9780124157927
Language: en
Available for:

DESCRIPTION BOOK:

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Accelerate

Accelerate
Author: Nicole Forsgren PhD,Jez Humble,Gene Kim
Release: 2018-03-27
Editor: IT Revolution
Pages: 288
ISBN: 9781942788355
Language: en
Available for:

DESCRIPTION BOOK:

Winner of the Shingo Publication Award Accelerate your organization to win in the marketplace. How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.

Measures of Success

Measures of Success
Author: Mark Graban
Release: 2019-03-11
Editor: Constancy, Inc.
Pages: 183
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

A 260-page, full-color book that will help you: STOP REACTING TO NOISE. START RESPONDING TO SIGNALS. Measures of Success shows business leaders how. A PRACTICAL GUIDE FOR HOW TO MANAGE YOUR METRICS Organizations depend on metrics for their business. Question is, are they helping people do the right things? Or, encouraging them to overreact to every uptick, downturn, and change? In other words, reacting to noise. Noise is present in every metric. But, it's our reaction to noise that causes waste and stress. Too often, people don't recognize this. Like feeling stuck on a rollercoaster you no longer enjoy. We do and explain things that don't help us improve. At the cost of doing things that do. No need to be jittery about every change in a metric. Not by a long shot. Measures of Success shows a better way to chart and manage your metrics, in any organization or setting. For your business processes and activities, you need to know what's working, what's not, and what to change. And why. Then, you can determine what to stop doing, what to start doing, what to keep doing. So you can... Jump off the metrics rollercoaster, by responding to signals. Systematically. Sustainably. Learn how to identify meaningful signals in a metric. To respond just right. Or perhaps, not at all. You'll learn how with methods easy to understand, making it obvious what activities to do next. Loads of vivid stories and clear examples from healthcare, software companies, and more. With compelling case studies from the news and personal lives, too. "What gets measured gets managed." We've all heard that. But did you ever learn how to manage a metric? This ain't about gaming the system or fudging the numbers. This is about delivering real value, understood by everyone, and proven with data. Learn a better way to manage your measures. WHO IS MEASURES OF SUCCESS FOR? EXECUTIVES AND LEADERS...in healthcare, manufacturing, and services. Who know what to measure, and are now ready to learn how to manage those measurements. And... WILLING TO... Challenge and change the way things are done today Motivate workers to think and do them better tomorrow Coach people, versus telling them what to do Be responsible for results, not hold others accountable Encourage people to collaborate, not compete Help people sleep better at night because they're improving their work during the day TO BE CLEAR Measures of Success is not for leaders who'd rather give orders. Then, blame others when things go south. That whole hit the target or else thing... won't create real change, nor real value. But that ain't you, right? AFTER READING MEASURES OF SUCCESS ...you'll be able to answer three critical questions for your business. Are we achieving our target? And, how often? Occasionally? Consistently? Are we improving? And, can we predict our future performance? How do we improve? And, when do we react? When do we ignore? When do we improve? ...AND HOW CAN WE PROVE WE'RE IMPROVING? How would you feel if you could answer these questions for your business? Measures of Success shows you how. PROCESS BEHAVIOR CHARTS This book teaches you a proven method for filtering out noise, so we can identify signals. This means we waste less time chasing our tail and more time responding to signals that really matter, heading off small problems before they become big, or showing that we've boosted performance in significant and sustainable ways.