Impossible to Ignore
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|Author||: Carmen Simon|
|Editor||: McGraw Hill Professional|
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
|Author||: Carmen Simon|
|Editor||: McGraw-Hill Education|
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.
|Author||: Phil Simon|
|Editor||: John Wiley & Sons|
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
|Author||: Cal Newport|
|Editor||: Grand Central Publishing|
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.
|Author||: Dane Rauschenberg|
|Editor||: Mascot Books|
"Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming "I can't" into "I can." Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you've ever gone before."
|Author||: George Marshall|
|Editor||: Bloomsbury Publishing USA|
From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.
|Author||: Florence Williams|
|Editor||: W. W. Norton & Company|
Florence Williams explores the fascinating, cutting-edge science of heartbreak while seeking creative ways to mend her own. When her twenty-five-year marriage unexpectedly falls apart, journalist Florence Williams expects the loss to hurt. What she doesn’t expect is that she’ll end up in the hospital, examining close-up the way our cells listen to loneliness. She travels to the frontiers of the science of “social pain” to learn why heartbreak hurts so much and why so much of the conventional wisdom about it is wrong. Searching for insight as well as personal strategies to game her way back to health, Williams tests her blood for genetic markers of grief, undergoes electrical shocks in a laboratory while looking at pictures of her ex, and ventures to the wilderness in search of awe as an antidote to loneliness. For readers of Wild and Lab Girl, Heartbreak is a remarkable merging of science and self-discovery that will change the way we think about loneliness, health, and what it means to fall in and out of love.
|Author||: Connie Colwell Miller|
|Editor||: Making Good Choices|
In this illustrated choose-your-own-ending book, Yusra must choose between asking for help rebuilding her neighborhood park or ignoring the problem. Readers make choices for Yusra and read what happens next, with each story path leading to different consequences. Includes four different endings and discussion questions.
|Author||: Paul Loeb|
|Editor||: Basic Books|
In The Impossible Will Take a Little While, a phrase borrowed from Billie Holliday, the editor of Soul of a Citizen brings together fifty stories and essays that range across nations, eras, wars, and political movements. Danusha Goska, an Indiana activist with a paralyzing physical disability, writes about overcoming political immobilization, drawing on her history with the Peace Corps and Mother Teresa. Vaclav Havel, the former president of the Czech Republic, finds value in seemingly doomed or futile actions taken by oppressed peoples. Rosemarie Freeney Harding recalls the music that sustained the civil rights movement, and Paxus Calta-Star recounts the powerful vignette of an 18-year-old who launched the overthrow of Bulgaria's dictatorship. Many of the essays are new, others classic works that continue to inspire. Together, these writers explore a path of heartfelt community involvement that leads beyond despair to compassion and hope. The voices collected in The Impossible Will Take a Little While will help keep us all working for a better world despite the obstacles.
|Author||: Susan Hawke|
Davey's Revised Rule #1: A good Daddy will love his boy with all his heart. Davey Hendrickson doesn't mind being forever single when he's got his bestie at his side. It's not that he wants to be single. He's spent most of his adult life searching for his own perfect Daddy. Even if he's not naturally submissive, someone that fabulous is obviously meant to be a boy... right? Over the years, he's dated every type of Daddy imaginable but not one of them could come close to meeting the requirements from his ridiculous list of rules. After losing his husband, Sammy Robustelli has learned to be strong while raising two children on his own. No matter what life has thrown his way, nothing seems too hard with his best friend and roomie Davey at his side. When the two friends learn that people believe they're a couple, they can't help but laugh. The very idea is a big joke... until it isn't. It only takes a few wake-up calls before Davey wonders what happens if a guy might be in love with the best friend he can never have. It could never work for a pair of boys in need of a bossy top, right? Except... maybe Davey doesn't know himself-or Sammy-as well as he thinks. This is the final book in a series about not-so-perfect Daddies, adorable "boys," and one sassy brat with an insane list of rules. Grab your fan and tissues because this series comes with both a high heat advisory and all the squishy feels you'd want from a Susan Hawke book.
|Author||: Markus Zusak|
|Editor||: Knopf Books for Young Readers|
#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME The extraordinary, beloved novel about the ability of books to feed the soul even in the darkest of times. When Death has a story to tell, you listen. It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still. Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement. In superbly crafted writing that burns with intensity, award-winning author Markus Zusak, author of I Am the Messenger, has given us one of the most enduring stories of our time. “The kind of book that can be life-changing.” —The New York Times “Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank.” —USA Today DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF.
|Author||: Alan Davies|
|Editor||: Little, Brown Book Group|
'A simply astonishing achievement. The quality, depth, emotional power and terrifying honesty of Alan Davies's story-telling take the breath away' Stephen Fry 'This hugely affecting book is brave, insightful and, at times, funny about things it is hard to be funny about' Jo Brand The story of a life built on sand. In the rain. In this compelling memoir, comedian and actor Alan Davies recalls his boyhood with vivid insight and devastating humour. Shifting between his 1970s upbringing and his life today, Davies moves poignantly from innocence to experience to the clarity of hindsight, always with a keen sense of the absurd. From sibling dynamics, to his voiceless, misunderstood progression through school, sexuality and humiliating 'accidents', Davies inhabits his younger mind with spectacular accuracy, sharply evoking an era when Green Shield Stamps, Bob-a-Job week and Whizzer & Chips loomed large, a bus fare was 2p - and children had little power in the face of adult motivation. Here, there are often exquisitely tender recollections of the mother he lost at six years old, of a bereaved family struggling to find its way, and the kicks and confusion of adolescence. Through even the joyous and innocent memories, the pain of Davies's lifelong grief and profound betrayal is unfiltered, searing and beautifully articulated. Just Ignore Him is not only an autobiography, it is a testament to a survivor's resilience and courage.
|Author||: James Patrick Holding|
|Editor||: Xulon Press|
A Thesis So Explosive, An Atheist Paid $5,000 for An Answer The Impossible Faith offers the proposition that Christianity could not have succeeded unless it had indisputable proof of the resurrection of Jesus. Had there not been such evidence, Christianity would have been an "impossible faith". Using his seventeen years of experience in apologetics ministry, the author will demonstrate the impossibility of Christianity in the eyes of the people of the first century and present an apologetic for Jesus' resurrection. Christians will be encouraged and emboldened by the message of The Impossible Faith, realizing "how firm a foundation" they have in Christ Jesus. Non-Christians will be challenged to consider the truth of Christianity in a new light. The arguments in this book are so powerful that one atheist paid over $5,000 for a response. It is impossible to estimate the evangelistic impact that is possible because of The Impossible Faith. James Patrick Holding is President of Tekton Apologetics Ministries, one of the leading apologetics ministries on the Internet. Tekton Apologetics Ministries was recommended by apologist and prominent author Lee Strobel on Hank Hanegraaff's The Bible Answerman in December, 2001. Holding has written over 1700 articles for his ministry, as well as articles for the Christian Research Journal and for the publications of Creation Ministries International . He has also published The Mormon Defenders: How Latter-Day Saint Apologists Misinterpret the Bible. He lives in Central Florida with his beloved wife and a very small, very spoiled poodle.
|Author||: Michio Kaku|
Teleportation, time machines, force fields, and interstellar space ships—the stuff of science fiction or potentially attainable future technologies? Inspired by the fantastic worlds of Star Trek, Star Wars, and Back to the Future, renowned theoretical physicist and bestselling author Michio Kaku takes an informed, serious, and often surprising look at what our current understanding of the universe's physical laws may permit in the near and distant future.Entertaining, informative, and imaginative, Physics of the Impossible probes the very limits of human ingenuity and scientific possibility.
|Author||: Jason Rekulak|
|Editor||: Simon and Schuster|
A love letter to the 1980s and to nerds everywhere—The Impossible Fortress will make you remember what it feels like to love someone—or something—for the first time. Billy Marvin’s first love was his computer. Then he met Mary Zelinsky. Do you remember your first love? It’s May 1987. Fourteen-year-old Billy Marvin of Wetbridge, New Jersey, is a nerd, but a decidedly happy nerd. Afternoons are spent with his buddies, watching copious amounts of television, gorging on Pop-Tarts, debating who would win in a brawl (Rocky Balboa or Freddy Krueger? Bruce Springsteen or Billy Joel? Magnum P.I. or T.J. Hooker?), and programming video games on his Commodore 64 late into the night. Then Playboy magazine publishes photos of their idol, Wheel of Fortune hostess Vanna White, Billy meets expert computer programmer Mary Zelinsky, and everything changes. “A sweet and surprising story about young love” (A.V. Club), and a “quirky, endearing, full embrace of the late eighties” (USA TODAY), The Impossible Fortress will make you laugh, make you cry, and make you remember in exquisite detail what it feels like to love for the very first time. Heralded as one of the most anticipated novels of 2017 by Entertainment Weekly, Bustle, and InStyle.com, The Impossible Fortress is a surefire “unexpected retro delight” (Booklist, starred review).
|Author||: Mick Ebeling|
|Editor||: Simon and Schuster|
An inspiring entrepreneur and philanthropist describes his do-it-yourself-style inventions, which have included a prosthetic hand made on a 3D printer for a boy in the Sudan and a tracking device that turns eye movements into an onscreen cursor. 50,000 first printing
|Author||: Robert Greene|
|Editor||: Profile Books|
THE MILLION COPY INTERNATIONAL BESTSELLER Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way. Law 1: Never outshine the master Law 2: Never put too much trust in friends; learn how to use enemies Law 3: Conceal your intentions Law 4: Always say less than necessary. The text is bold and elegant, laid out in black and red throughout and replete with fables and unique word sculptures. The 48 laws are illustrated through the tactics, triumphs and failures of great figures from the past who have wielded - or been victimised by - power. ___________________________________ (From the Playboy interview with Jay-Z, April 2003) PLAYBOY: Rap careers are usually over fast: one or two hits, then styles change and a new guy comes along. Why have you endured while other rappers haven't? JAY-Z: I would say that it's from still being able to relate to people. It's natural to lose yourself when you have success, to start surrounding yourself with fake people. In The 48 Laws of Power, it says the worst thing you can do is build a fortress around yourself. I still got the people who grew up with me, my cousin and my childhood friends. This guy right here (gestures to the studio manager), he's my friend, and he told me that one of my records, Volume Three, was wack. People set higher standards for me, and I love it.
|Author||: Caroline Criado Perez|
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.
|Author||: Omar El Akkad|
|Editor||: McClelland & Stewart|
WINNER OF THE 2021 SCOTIABANK GILLER PRIZE NATIONAL BESTSELLER From the widely acclaimed author of American War: a new novel--beautifully written, unrelentingly dramatic, and profoundly moving--that brings the global refugee crisis down to the level of a child's eyes. More bodies have washed up on the shores of a small island. Another over-filled, ill-equipped, dilapidated ship has sunk under the weight of its too many passengers: Syrians, Ethiopians, Egyptians, Lebanese, Palestinians, all of them desperate to escape untenable lives in their homelands. And only one has made the passage: nine-year-old Amir, a Syrian boy who has the good fortune to fall into the hands not of the officials but of Vanna: a teenage girl, native to the island, who lives inside her own sense of homelessness in a place and among people she has come to disdain. And though she and the boy are complete strangers, though they don't speak a common language, she determines to do whatever it takes to save him. In alternating chapters, we learn the story of the boy's life and how he came to be on the boat; and we follow the girl and boy as they make their way toward a vision of safety. But as the novel unfurls, we begin to understand that this is not merely the story of two children finding their way through a hostile world, it is the story of our collective moment in this time: of empathy and indifference, of hope and despair--and of the way each of those things can blind us to reality, or guide us to a better one.