Logo Design Love

Logo Design Love
Author: David Airey
Release: 2014-08-18
Editor: Peachpit Press
Pages: 240
ISBN: 9780133812794
Language: en
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DESCRIPTION BOOK:

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
Author: David Airey
Release: 2009-12-20
Editor: New Riders
Pages: 216
ISBN: 9780321702722
Language: en
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DESCRIPTION BOOK:

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Identity Designed

Identity Designed
Author: David Airey
Release: 2019-01-01
Editor: Rockport Publishers
Pages: 240
ISBN: 9781631595950
Language: en
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DESCRIPTION BOOK:

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Work for Money Design for Love

Work for Money  Design for Love
Author: David Airey
Release: 2012-10-26
Editor: New Riders
Pages: 288
ISBN: 9780133052756
Language: en
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DESCRIPTION BOOK:

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logotype

Logotype
Author: Michael Evamy
Release: 2012-09-24
Editor: Laurence King Publishing
Pages: 416
ISBN: 9781780673943
Language: en
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DESCRIPTION BOOK:

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers
Author: Catharine Slade-Brooking
Release: 2016-01-18
Editor: Quercus Publishing
Pages: 160
ISBN: 9781780679808
Language: en
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DESCRIPTION BOOK:

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

The Designer s Dictionary of Color

The Designer s Dictionary of Color
Author: Sean Adams
Release: 2017-04-11
Editor: Abrams
Pages: 256
ISBN: 9781683350026
Language: en
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DESCRIPTION BOOK:

A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Smashing Logo Design

Smashing Logo Design
Author: Gareth Hardy
Release: 2011-06-15
Editor: Wiley
Pages: 304
ISBN: 1119993326
Language: en
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DESCRIPTION BOOK:

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

The Elements of Logo Design

The Elements of Logo Design
Author: Alex W. White
Release: 2017-09-05
Editor: Simon and Schuster
Pages: 224
ISBN: 9781621536031
Language: en
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DESCRIPTION BOOK:

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Designing Brand Identity

Designing Brand Identity
Author: Alina Wheeler
Release: 2012-10-11
Editor: John Wiley & Sons
Pages: 336
ISBN: 9781118418741
Language: en
Available for:

DESCRIPTION BOOK:

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

LOGO Theory

LOGO Theory
Author: A Michael Shumate
Release: 2016-06-07
Editor: Unknown
Pages: 156
ISBN: 0973933321
Language: en
Available for:

DESCRIPTION BOOK:

A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.

Logo

Logo
Author: Michael Evamy
Release: 2015-02-10
Editor: Laurence King Publishing
Pages: 352
ISBN: 1780671806
Language: en
Available for:

DESCRIPTION BOOK:

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

The Wisdom of Crowds

The Wisdom of Crowds
Author: James Surowiecki
Release: 2005-08-16
Editor: Anchor
Pages: 336
ISBN: 9780307275059
Language: en
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DESCRIPTION BOOK:

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

Word as Image

Word as Image
Author: Ji Lee
Release: 2013-05-28
Editor: Penguin
Pages: 208
ISBN: 9781101627815
Language: en
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DESCRIPTION BOOK:

Challenge: Create an image out of a word, using only the letters in the word itself. Rule: Use only the graphic elements of the letters without adding outside elements. Enhanced with entertaining and surprising animations for each word, Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This fully animated enhanced edition showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.

LOIS Logos

LOIS Logos
Author: George Lois
Release: 2015-11-10
Editor: BIS Publishers
Pages: 204
ISBN: 9063693990
Language: en
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DESCRIPTION BOOK:

George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

Heartbreak on a Stick

Heartbreak on a Stick
Author: Sabrina York
Release: 2015-02-05
Editor: Sabrina York
Pages: 225
ISBN: 9781941497029
Language: en
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DESCRIPTION BOOK:

When A-List movie star Jason Sherwood returns to the hometown that once rejected him, he has one goal in mind: Getting revenge on the woman who broke his heart so many years ago. But when he discovers his assumptions about her were wrong, he only wants to win her back. Hopefully, it’s not too late. Gina Fox has always pined for her high school lover…and now he has returned, turning her world upside down. But life isn't as simple now as it was then. And she can’t get over the fact that Jason walked away from her without a word. When he launches a sultry seduction, she tries, with everything in her, to resist…because at his core, Jason is nothing but heartbreak on a stick.

TM

TM
Author: Mark Sinclair
Release: 2014-09-08
Editor: Laurence King Publishing
Pages: 416
ISBN: 9781780676364
Language: en
Available for:

DESCRIPTION BOOK:

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Rhetoric of Logos

Rhetoric of Logos
Author: Eduard Helmann
Release: 2016-01-05
Editor: Verlag Niggli AG
Pages: 142
ISBN: 3721209575
Language: en
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DESCRIPTION BOOK:

The author illustrates how designers can utilize the tools of rhetoric.

Logoism

Logoism
Author: Sandu Publishing
Release: 2017
Editor: Gingko Press Editions
Pages: 320
ISBN: 158423654X
Language: en
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DESCRIPTION BOOK:

Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe.

Abduzeedo Inspiration Guide for Designers

Abduzeedo Inspiration Guide for Designers
Author: Fábio Sasso
Release: 2011-05-19
Editor: Pearson Education
Pages: 216
ISBN: 0132684721
Language: en
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DESCRIPTION BOOK:

Brazilian designer Fábio Sasso, who has wildly popular design blog Abduzeedo, has created the definitive guide to design. This book features interviews with designers and offers tutorials on various design styles, an extension of what he does with his site abduzeedo.com. Each chapter addresses a particular style, e.g., Vintage, Neo-surrealism, Retro 80s, Light Effects, Collage, Vector, and starts off with an explanation about the style and techniques that go into that style. Next, the Abduzeedo Design Guide shows images from different visual artists illustrating each style. Fábio interviews a master of each style, such as, in the case of Retro Art, James White. Then he wraps up the chapter with a tutorial showing the elements and techniques for creating that style in Photoshop. Meant for beginning to intermediate designers as well as more experienced designers looking for inspiration, the book focuses on styles that can be applied both to web or print.