Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Release: 2007-01-02
Editor: Random House
Pages: 336
ISBN: 9781588365965
Language: en
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DESCRIPTION BOOK:

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Release: 2008
Editor: Random House
Pages: 323
ISBN: 9780099505693
Language: en
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DESCRIPTION BOOK:

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

Decisive

Decisive
Author: Chip Heath,Dan Heath
Release: 2013-03-26
Editor: Random House Canada
Pages: 320
ISBN: 9780307361141
Language: en
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DESCRIPTION BOOK:

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

The Power of Moments

The Power of Moments
Author: Chip Heath,Dan Heath
Release: 2017-10-03
Editor: Simon and Schuster
Pages: 320
ISBN: 9781501147760
Language: en
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DESCRIPTION BOOK:

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Making Numbers Count

Making Numbers Count
Author: Chip Heath,Karla Starr
Release: 2022-01-11
Editor: Simon and Schuster
Pages: 208
ISBN: 9781982165451
Language: en
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DESCRIPTION BOOK:

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Upstream

Upstream
Author: Dan Heath
Release: 2020-03-03
Editor: Simon and Schuster
Pages: 320
ISBN: 9781982134747
Language: en
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DESCRIPTION BOOK:

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Switch

Switch
Author: Chip Heath,Dan Heath
Release: 2010-02-16
Editor: Currency
Pages: 320
ISBN: 9780307590169
Language: en
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DESCRIPTION BOOK:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Presentation Zen

Presentation Zen
Author: Garr Reynolds
Release: 2009-04-15
Editor: Pearson Education
Pages: 240
ISBN: 9780321601896
Language: en
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DESCRIPTION BOOK:

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Communicate to Influence How to Inspire Your Audience to Action

Communicate to Influence  How to Inspire Your Audience to Action
Author: Ben Decker,Kelly Decker
Release: 2015-03-27
Editor: McGraw Hill Professional
Pages: 304
ISBN: 9780071839846
Language: en
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DESCRIPTION BOOK:

"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Made to Stick

Made to Stick
Author: Chip Heath,Dan Heath
Release: 2010
Editor: Unknown
Pages: 323
ISBN: 0812982002
Language: en
Available for:

DESCRIPTION BOOK:

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation prevented racial prejudice. It brings the principles of winning ideas - and tells how apply these rules to making a messages stick.

Make It Stick

Make It Stick
Author: Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
Release: 2014-04-14
Editor: Harvard University Press
Pages: 313
ISBN: 9780674729018
Language: en
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DESCRIPTION BOOK:

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

Hopping over the Rabbit Hole

Hopping over the Rabbit Hole
Author: Anthony Scaramucci
Release: 2016-10-11
Editor: John Wiley & Sons
Pages: 208
ISBN: 9781119153665
Language: en
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DESCRIPTION BOOK:

Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then. Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected. Learn how to deal with unforeseen events Map a strategic backup plan, and then a backup-backup plan Train yourself to react in the most productive way Internalize the lessons learned by a leader in entrepreneurship For every 23-year-old billionaire who just created a new way to send a picture on a phone, there are countless others who have failed, and failed miserably. Hopping over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.

Sidetracked

Sidetracked
Author: Francesca Gino
Release: 2013-02-12
Editor: Harvard Business Press
Pages: 256
ISBN: 9781422191385
Language: en
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DESCRIPTION BOOK:

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Gino’s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world. For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track.

Hello My Name Is Awesome

Hello  My Name Is Awesome
Author: Alexandra Watkins
Release: 2014-09-15
Editor: Berrett-Koehler Publishers
Pages: 96
ISBN: 9781626561885
Language: en
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DESCRIPTION BOOK:

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Stick With Me

Stick With Me
Author: Jennifer Blecher
Release: 2020-11-03
Editor: HarperCollins
Pages: 272
ISBN: 9780062748645
Language: en
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DESCRIPTION BOOK:

“Stunning.”—School Library Journal (starred review) “A pitch-perfect ode to friendship.”—Good Morning America An ice skater without a rink. An artist without a place to draw. Two misfit girls who become unlikely friends over the course of an unusual week. Readers of Lynda Mullaly Hunt, Rebecca Stead, and Lisa Graff will adore Stick with Me. ?Izzy’s best friend seems to be ditching her for the Queen of Mean, Daphne Toll. Izzy wants to fit in and have some real friends, but all she really has are her drawings. And then her family rents out their house during winter break for some extra cash—and that family’s daughter is sleeping in Izzy’s room and attending the same camp! Wren is focused on perfecting her ice-skating routine after tanking at sectionals last year. But when her sister qualifies for a life-changing treatment for her epilepsy, Wren is carted off to stay in a rented home near Boston. It doesn’t help that she’s forced to attend the local theater camp, where it seems like the mean girls have it out for her. Will Izzy and Wren’s shared status as targets of Phoebe and Daphne bring them closer? Or will middle school drama prevent them from ever becoming friends? Jennifer Blecher, the author of the acclaimed Out of Place, writes with a pitch-perfect ear for tween girls about the ups and downs of middle school friendships. Told from dual perspectives, Stick with Me is a story about fitting in and figuring yourself out.

The Five Temptations of a CEO 10th Anniversary Edition

The Five Temptations of a CEO  10th Anniversary Edition
Author: Patrick M. Lencioni
Release: 2010-06-15
Editor: John Wiley & Sons
Pages: 160
ISBN: 9780470918234
Language: en
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DESCRIPTION BOOK:

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. Refreshingly original and utterly compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviors that are painfully difficult for each of us to master. Any executive can learn how to recognize the mistakes that leaders can make and how to avoid them. The lessons of The Five Temptations of a CEO, are as relevant today as ever, and this special anniversary edition celebrates ten years of inspiration and enlightenment with a brand new introduction and reflections from Lencioni on the new challenges in business and leadership that have occurred in the past ten years.

The Stick Book

The Stick Book
Author: Fiona Danks,Jo Schofield
Release: 2013-03-01
Editor: Frances Lincoln
Pages: 128
ISBN: 9781781011140
Language: en
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DESCRIPTION BOOK:

The stick is a universal toy. Totally natural, all-purpose, free, it offers limitless opportunities for outdoor play and adventure and it provides a starting point for an active imagination and the raw material for transformation into almost anything! As New York's Strong National Museum of Play pointd out when they selected a stick for inclusion in their National Toy Hall of Fame, 'It can be a Wild West horse, a medieval knight's sword, a boat on a stream, or a slingshot with a rubber band . . .' In this book Fiona Danks and Jo Schofield offer masses of suggestions for things to do with a stick, in the way of adventures and bushcraft, creative and imaginative play, games, woodcraft and conservation, music and more.

Stick and Stone

Stick and Stone
Author: Beth Ferry
Release: 2015
Editor: Houghton Mifflin Harcourt
Pages: 48
ISBN: 9780544032569
Language: en
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DESCRIPTION BOOK:

Stick and Stone are both lonely until Pinecone's teasing causes one to stick up for the other, and a solid friendship is formed. 50,000 first printing.

Stick Man

Stick Man
Author: Julia Donaldson
Release: 2017
Editor: Scholastic Canada
Pages: 329
ISBN: 9781443148979
Language: en
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Switch

Switch
Author: A.S. King
Release: 2021-05-11
Editor: Penguin
Pages: 240
ISBN: 9780525555520
Language: en
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DESCRIPTION BOOK:

A surreal and timely novel about the effects of isolation and what it means to be connected to the world from the Printz Award-winning author of Dig. Time has stopped. It's been June 23, 2020 for nearly a year as far as anyone can tell. Frantic adults demand teenagers focus on finding practical solutions to the worldwide crisis. Not everyone is on board though. Javelin-throwing prodigy Truda Becker is pretty sure her "Solution Time" class won't solve the world's problems, but she does have a few ideas what might. Truda lives in a house with a switch that no one ever touches, a switch her father protects every day by nailing it into hundreds of progressively larger boxes. But Truda's got a crow bar, and one way or another, she's going to see what happens when she flips the switch.