Meggs History of Graphic Design

Meggs  History of Graphic Design
Author: Philip B. Meggs,Alston W. Purvis
Release: 2016-05-10
Editor: John Wiley & Sons
Pages: 704
ISBN: 9781118772058
Language: en
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DESCRIPTION BOOK:

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Meggs History of Graphic Design

Meggs  History of Graphic Design
Author: Philip B. Meggs,Alston W. Purvis
Release: 2011-11-02
Editor: John Wiley & Sons
Pages: 624
ISBN: 9781118017760
Language: en
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DESCRIPTION BOOK:

Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: Flashcards featuring images from book for image identification self-study Self-test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources: Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Meggs

Meggs
Author: Philip B. Meggs,Rob Carter
Release: 2008
Editor: John Wiley & Sons Incorporated
Pages: 256
ISBN: IND:30000116494083
Language: en
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DESCRIPTION BOOK:

This is the definitive book on Philip B. Meggs, his life, his work, and his passion. The text offers a large collection of Meggs' writings in a single source, including articles from Print magazine, the AIGA Journal, selections from his books, transcripts from lectures and presentations, and letters to editors. -- Publisher's description.

Type and Image

Type and Image
Author: Philip B. Meggs
Release: 1992-03-15
Editor: John Wiley & Sons
Pages: 200
ISBN: 0471284920
Language: en
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DESCRIPTION BOOK:

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Graphic Design Thinking

Graphic Design Thinking
Author: Ellen Lupton,Jennifer Cole Phillips
Release: 2011-07-27
Editor: Princeton Architectural Press
Pages: 184
ISBN: 1568989792
Language: en
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DESCRIPTION BOOK:

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Graphic Design History

Graphic Design History
Author: Johanna Drucker,Emily McVarish
Release: 2009
Editor: Prentice Hall
Pages: 386
ISBN: UOM:49015003440675
Language: en
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DESCRIPTION BOOK:

Looks at the social and cultural aspects of graphic design from prehistory to the present day.

Graphic Design Theory

Graphic Design Theory
Author: Helen Armstrong
Release: 2012-08-10
Editor: Chronicle Books
Pages: 152
ISBN: 9781616891237
Language: en
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DESCRIPTION BOOK:

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Graphic Design

Graphic Design
Author: Stephen Eskilson
Release: 2012-01-01
Editor: Unknown
Pages: 464
ISBN: 1856698246
Language: en
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DESCRIPTION BOOK:

Now in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.

No More Rules

No More Rules
Author: Rick Poynor
Release: 2003
Editor: Laurence King Publishing
Pages: 192
ISBN: 1856692299
Language: en
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DESCRIPTION BOOK:

With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.

The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Release: 2012
Editor: Unknown
Pages: 296
ISBN: 0500516235
Language: en
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DESCRIPTION BOOK:

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Advanced Typography

Advanced Typography
Author: Richard Hunt
Release: 2020-07-23
Editor: Bloomsbury Publishing
Pages: 256
ISBN: 9781350055933
Language: en
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DESCRIPTION BOOK:

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

100 Ideas that Changed Graphic Design

100 Ideas that Changed Graphic Design
Author: Steven Heller,Veronique Vienne
Release: 2019-01-22
Editor: Laurence King Publishing
Pages: 216
ISBN: 1786273896
Language: en
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DESCRIPTION BOOK:

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

The History of Graphic Design 1960 Today

The History of Graphic Design  1960 Today
Author: Jens Müller
Release: 2018
Editor: Taschen
Pages: 480
ISBN: 3836570378
Language: en
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DESCRIPTION BOOK:

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms...

Type Rules

Type Rules
Author: Ilene Strizver
Release: 2010-08-20
Editor: John Wiley & Sons
Pages: 256
ISBN: 9780470637555
Language: en
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DESCRIPTION BOOK:

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Texts on Type

Texts on Type
Author: Steven Heller,Phillip B. Meggs
Release: 2001-02
Editor: Allworth Press
Pages: 298
ISBN: UOM:39015050811044
Language: en
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DESCRIPTION BOOK:

Presents more than fifty texts, familiar and rare, about the history, aesthetics, and practice of type design and typography. Includes essays by such leading type masters as Frederic W. Goudy, Hermann Zapf, and Paul Rand. [back cover].

Operina

Operina
Author: Anonim
Release: 2001
Editor: Operina LLC
Pages: 32
ISBN: 9781934227183
Language: en
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DESCRIPTION BOOK:

Typographic Design

Typographic Design
Author: Rob Carter
Release: 1993
Editor: International Thomson Publishing Services
Pages: 278
ISBN: UOM:39015029538546
Language: en
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DESCRIPTION BOOK:

A History of Arab Graphic Design

A History of Arab Graphic Design
Author: Bahia Shehab,Haytham Nawar
Release: 2019-11-05
Editor: Unknown
Pages: 360
ISBN: 9774168917
Language: en
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DESCRIPTION BOOK:

Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world.

Stanley Morison

Stanley Morison
Author: Nicolas Barker
Release: 1972
Editor: Unknown
Pages: 566
ISBN: UOM:39076006574706
Language: en
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DESCRIPTION BOOK:

Graphic Design in America

Graphic Design in America
Author: Anonim
Release: 1989
Editor: Unknown
Pages: 329
ISBN: 0810910365
Language: en
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DESCRIPTION BOOK: