Meggs History of Graphic Design

Meggs  History of Graphic Design
Author: Philip B. Meggs,Alston W. Purvis
Release: 2016-05-10
Editor: John Wiley & Sons
Pages: 711
ISBN: 9781118772058
Language: en
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DESCRIPTION BOOK:

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

A History of Graphic Design

A History of Graphic Design
Author: Philip B. Meggs
Release: 1992
Editor: Van Nostrand Reinhold Company
Pages: 552
ISBN: UOM:39015035283640
Language: en
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DESCRIPTION BOOK:

Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.

Meggs History of Graphic Design

Meggs  History of Graphic Design
Author: Alston W. Purvis,Philip B. Meggs
Release: 2011-11-02
Editor: John Wiley & Sons
Pages: 2166
ISBN: 9781118017760
Language: en
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DESCRIPTION BOOK:

Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: Flashcards featuring images from book for image identification self-study Self-test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources: Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Graphic Design Thinking

Graphic Design Thinking
Author: Ellen Lupton,Jennifer Cole Phillips
Release: 2011-07-27
Editor: Princeton Architectural Press
Pages: 184
ISBN: 1568989792
Language: en
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DESCRIPTION BOOK:

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Meggs

Meggs
Author: Philip B. Meggs,Rob Carter
Release: 2008
Editor: John Wiley & Sons Incorporated
Pages: 264
ISBN: IND:30000116494083
Language: en
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DESCRIPTION BOOK:

This is the definitive book on Philip B. Meggs, his life, his work, and his passion. The text offers a large collection of Meggs' writings in a single source, including articles from Print magazine, the AIGA Journal, selections from his books, transcripts from lectures and presentations, and letters to editors. -- Publisher's description.

Type and Image

Type and Image
Author: Philip B. Meggs
Release: 1992-03-15
Editor: John Wiley & Sons
Pages: 220
ISBN: 0471284920
Language: en
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DESCRIPTION BOOK:

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Graphic Design History

Graphic Design History
Author: Johanna Drucker,Emily McVarish
Release: 2009
Editor: Prentice Hall
Pages: 386
ISBN: UOM:49015003440675
Language: en
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DESCRIPTION BOOK:

Looks at the social and cultural aspects of graphic design from prehistory to the present day.

Graphic Design Referenced

Graphic Design  Referenced
Author: Bryony Gomez-Palacio,Armin Vit
Release: 2009
Editor: Rockport Pub
Pages: 401
ISBN: 9781592534470
Language: en
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DESCRIPTION BOOK:

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Release: 2012
Editor: Unknown
Pages: 296
ISBN: 0500516235
Language: en
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DESCRIPTION BOOK:

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Graphic Design

Graphic Design
Author: Stephen Eskilson
Release: 2012-01-01
Editor: Unknown
Pages: 464
ISBN: 1856698246
Language: en
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DESCRIPTION BOOK:

Now in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.

Teaching Graphic Design History

Teaching Graphic Design History
Author: Steven Heller
Release: 2019-06-18
Editor: Simon and Schuster
Pages: 312
ISBN: 9781621536857
Language: en
Available for:

DESCRIPTION BOOK:

This collection of essays, syllabi, and teaching guides covers a range of eclectic themes developed by today’s design scholars. The history of graphic design cannot be taught through a simple series of significant dates or places. It must instead be defined by concepts and philosophies, and by the people who made, make, and inspire the work itself. Long overlooked within the broader history of printing and typesetting, when graphic design finally became the subject of serious study, the historian had to determine what the focus should be: the makers or the artifacts, the content or the context, or all of the above. Steven Heller, co-chair of the Design MFA program at the School of Visual Art, shares his distinct viewpoint along with numerous exclusive contributions. Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: Social and political effects of graphic design Philosophical perspectives on design Evolution of branding Development of the graphic design profession Predictions for the future of the practice An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.

Lettering Type Creating Letters and Designing Typefaces

Lettering   Type  Creating Letters and Designing Typefaces
Author: Bruce Willen,Nolen Strals
Release: 2009-09-23
Editor: Princeton Architectural Press
Pages: 150
ISBN: 156898765X
Language: en
Available for:

DESCRIPTION BOOK:

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Creating a Brand Identity A Guide for Designers

Creating a Brand Identity  A Guide for Designers
Author: Catharine Slade-Brooking
Release: 2016-01-18
Editor: Quercus Publishing
Pages: 160
ISBN: 9781780679808
Language: en
Available for:

DESCRIPTION BOOK:

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Creativity For Graphic Designers

Creativity For Graphic Designers
Author: Mark Oldach
Release: 1995-01-03
Editor: North Light Books
Pages: 138
ISBN: UOM:39015037449058
Language: en
Available for:

DESCRIPTION BOOK:

Explores the creative process as it relates to graphic design, discussing communication, brainstorming, word play, and other topics; offers advice on how to develop ideas into concepts and sell them to the client; and includes twenty-five case studies.

100 Ideas that Changed Graphic Design

100 Ideas that Changed Graphic Design
Author: Steven Heller,Veronique Vienne
Release: 2019-01-22
Editor: Laurence King Publishing
Pages: 216
ISBN: 1786273896
Language: en
Available for:

DESCRIPTION BOOK:

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Operina

Operina
Author: Ludovico degli Arrighi
Release: 2001
Editor: Operina LLC
Pages: 38
ISBN: 9781934227183
Language: en
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DESCRIPTION BOOK:

A History of Graphic Design

A History of Graphic Design
Author: Philip B. Meggs
Release: 1998-09-09
Editor: John Wiley & Sons Incorporated
Pages: 536
ISBN: UOM:39015047724094
Language: en
Available for:

DESCRIPTION BOOK:

After fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

A History of Design from the Victorian Era to the Present

A History of Design from the Victorian Era to the Present
Author: Ann Ferebee
Release: 1980
Editor: Unknown
Pages: 132
ISBN: UOM:39015012217264
Language: en
Available for:

DESCRIPTION BOOK:

An abundantly illustrated overview of modern design across continents and cultures, highlighting key movements and design traditions. A unique cross-disciplinary survey of design history, A History of Design from the Victorian Era to the Present offers a concise overview of the modern milestones of architecture, interior design, graphic design, product design, and photography from the Crystal Palace of 1851 to the iPhone at the turn of the twenty-first century. This abundantly illustrated volume traces modern design across continents and cultures, highlighting the key movements and design traditions that have shaped the world around us.

Graphic Design Time Line

Graphic Design Time Line
Author: Steven Heller,Elinor Pettit
Release: 2000
Editor: Skyhorse Publishing Inc.
Pages: 259
ISBN: UOM:39015052478008
Language: en
Available for:

DESCRIPTION BOOK:

This matchless volume is the first to record the milestones of graphic design, from its beginnings as a viable art and craft to its most sophisticated, present-day accomplishments.

A History of Arab Graphic Design

A History of Arab Graphic Design
Author: Bahia Shehab,Haytham Nawar
Release: 2019-11-05
Editor: Unknown
Pages: 360
ISBN: 9774168917
Language: en
Available for:

DESCRIPTION BOOK:

Arab graphic design emerged in the early twentieth century out of a need to influence, and give expression to, the far-reaching economic, social, and political changes that were taking place in the Arab world at the time. Examining the work of over eighty key designers from Morocco to Iraq, and covering the period from pre-1900 to the end of the twentieth century, A History of Arab Graphic Design traces the people and events that were integral to the shaping of a field of graphic design in the Arab world.