Platform Revolution How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Platform Revolution  How Networked Markets Are Transforming the Economyand How to Make Them Work for You
Author: Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Release: 2016-03-28
Editor: W. W. Norton & Company
Pages: 256
ISBN: 9780393249125
Language: en
Available for:

DESCRIPTION BOOK:

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Platform Strategy

Platform Strategy
Author: Laure Claire Reillier,Benoit Reillier
Release: 2017-04-21
Editor: Taylor & Francis
Pages: 222
ISBN: 9781317085515
Language: en
Available for:

DESCRIPTION BOOK:

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Platform Revolution

Platform Revolution
Author: Don Tapscott
Release: 2021-10-13
Editor: Unknown
Pages: 336
ISBN: 1988025737
Language: en
Available for:

DESCRIPTION BOOK:

The first era of the digital age spanned mainframes, minicomputers, the personal computer, the Internet, the World Wide Web, social media, mobility, the cloud, and big data. We're now entering a second era where digital technologies permeate everything. Such inventions as machine learning, robotics, drones, software robots or "bots," process automation, and additive manufacturing are accelerating new types of platforms on which to build digital engines of the global economy. This second era has weighty implications for enterprise strategy and architecture. New business models will disrupt most industries and provide platforms for innovation for decades to come. This book looks at blockchain technologies as foundational to the governance and widespread adoption of these innovations--digital identities, data analytics, artificial intelligence, the Internet of Things, autonomous vehicles, distributed energy infrastructure, and quantum computing. Every organization can finally become a truly digital entity if its leaders are prepared. This book is designed to prepare them for the waves of creative destruction ahead.

Platform Revolution

Platform Revolution
Author: Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Release: 2017-08-29
Editor: W. W. Norton
Pages: 336
ISBN: 0393354350
Language: en
Available for:

DESCRIPTION BOOK:

A practical guide to the new economy that is transforming the way we live, work, and play.

Summary of Platform Revolution

Summary of Platform Revolution
Author: Instaread
Release: 2016-07-29
Editor: Instaread
Pages: 43
ISBN: 9781683784234
Language: en
Available for:

DESCRIPTION BOOK:

Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Platforms connect two types of users in order to exchange something of value. This is different than the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale. Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Platform Scale

Platform Scale
Author: Sangeet Paul Choudary,Geoffrey G. Parker,Marshall Van Alystne
Release: 2015
Editor: Unknown
Pages: 325
ISBN: 9810967586
Language: en
Available for:

DESCRIPTION BOOK:

"Platform Scale explains the design of a family of emerging digital business models that enables today's startups to achieve rapid scale: the platform business model. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform scale is a builder's manual for anyone building a platform business today. It lays out a structured approach to desinging and growing a platform business model and addressess the key factors that lead to the success and failure of these businesses."--back cover.

Codename Revolution

Codename Revolution
Author: Steven E. Jones,George K. Thiruvathukal
Release: 2012-02-24
Editor: MIT Press
Pages: 216
ISBN: 9780262300537
Language: en
Available for:

DESCRIPTION BOOK:

Nintendo's hugely popular and influential video game console system considered as technological device and social phenomenon. The Nintendo Wii, introduced in 2006, helped usher in a moment of retro-reinvention in video game play. This hugely popular console system, codenamed Revolution during development, signaled a turn away from fully immersive, time-consuming MMORPGs or forty-hour FPS games and back toward family fun in the living room. Players using the wireless motion-sensitive controller (the Wii Remote, or “Wiimote”) play with their whole bodies, waving, swinging, swaying. The mimetic interface shifts attention from what's on the screen to what's happening in physical space. This book describes the Wii's impact in technological, social, and cultural terms, examining the Wii as a system of interrelated hardware and software that was consciously designed to promote social play in physical space. Each chapter of Codename Revolution focuses on a major component of the Wii as a platform: the console itself, designed to be low-powered and nimble; the iconic Wii Remote; Wii Fit Plus, and its controller, the Wii Balance Board; the Wii Channels interface and Nintendo's distribution system; and the Wii as a social platform that not only affords multiplayer options but also encourages social interaction in shared physical space. Finally, the authors connect the Wii's revolution in mimetic interface gaming—which eventually led to the release of Sony's Move and Microsoft's Kinect—to some of the economic and technological conditions that influence the possibility of making something new in this arena of computing and culture.

HBR s 10 Must Reads on Platforms and Ecosystems with bonus article by Why Some Platforms Thrive and Others Don t By Feng Zhu and Marco Iansiti

HBR s 10 Must Reads on Platforms and Ecosystems  with bonus article by  Why Some Platforms Thrive and Others Don t  By Feng Zhu and Marco Iansiti
Author: Harvard Business Review,Marco Iansiti,Karim R. Lakhani,Marshall W. Van Alstyne,Geoffrey G. Parker
Release: 2020-11-24
Editor: Harvard Business Press
Pages: 192
ISBN: 9781633699892
Language: en
Available for:

DESCRIPTION BOOK:

Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work—and when it won’t Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Machine Platform Crowd Harnessing Our Digital Future

Machine  Platform  Crowd  Harnessing Our Digital Future
Author: Andrew McAfee,Erik Brynjolfsson
Release: 2017-06-27
Editor: W. W. Norton & Company
Pages: 288
ISBN: 9780393254303
Language: en
Available for:

DESCRIPTION BOOK:

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

The Fourth Industrial Revolution

The Fourth Industrial Revolution
Author: Klaus Schwab
Release: 2017
Editor: Currency
Pages: 184
ISBN: 9781524758868
Language: en
Available for:

DESCRIPTION BOOK:

Between the 18th and 19th centuries, Britain experienced massive leaps in technological, scientific, and economical advancement

Surviving the SOC Revolution

Surviving the SOC Revolution
Author: Henry Chang,L.R. Cooke,Merrill Hunt,Grant Martin,Andrew McNelly,Lee Todd
Release: 2007-05-08
Editor: Springer Science & Business Media
Pages: 236
ISBN: 9780306476518
Language: en
Available for:

DESCRIPTION BOOK:

From the reviews: "This book crystallizes what may become a defining moment in the electronics industry - the shift to platform-based design. It provides the first comprehensive guidebook for those who will build, and use, the integration platforms that may soon drive the system-on-chip revolution." Electronic Engineering Times

Platform Capitalism

Platform Capitalism
Author: Nick Srnicek
Release: 2017-05-23
Editor: John Wiley & Sons
Pages: 120
ISBN: 9781509504886
Language: en
Available for:

DESCRIPTION BOOK:

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms, tracing their genesis from the long downturn of the 1970s to the boom and bust of the 1990s and the aftershocks of the 2008 crisis. It shows how the fundamental foundations of the economy are rapidly being carved up among a small number of monopolistic platforms, and how the platform introduces new tendencies within capitalism that pose significant challenges to any vision of a post-capitalist future. This book will be essential reading for anyone who wants to understand how the most powerful tech companies of our time are transforming the global economy."

SUMMARY Platform Revolution How Networked Markets Are Transforming The Economy And How To Make Them Work For You By Geoffrey G Parker Marshall W Van Alstyne And Sangeet Paul Choudary

SUMMARY   Platform Revolution  How Networked Markets Are Transforming The Economy And How To Make Them Work For You By Geoffrey G  Parker  Marshall W  Van Alstyne And Sangeet Paul Choudary
Author: Shortcut Edition
Release: 2021-05-31
Editor: Shortcut Edition
Pages: 35
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will understand the nature of the economic, social, and political revolution brought about by the emergence of internet platforms. *You will also learn : how their structure and operation are changing traditional economic patterns; how the platforms appear and are managed; how society is reacting to the shortcomings sometimes engendered by this revolution; what developments are in the pipeline for the near future. *In March 2000, the Internet bubble burst and thousands of companies disappeared, taking with them this "new economy". However, a few years later, Google, Amazon, Uber, Airbnb and Ebay became the global giants we know. The authors of "The Platform Revolution", Geoffrey Parker, Marshall Van Astyne and Sangeet Choudary, all linked to MIT, review these successes and provide a real guide for the creation and management of such platforms. *Buy now the summary of this book for the modest price of a cup of coffee!

Modern Monopolies

Modern Monopolies
Author: Alex Moazed,Nicholas L. Johnson
Release: 2016-05-31
Editor: St. Martin's Press
Pages: 256
ISBN: 9781250091901
Language: en
Available for:

DESCRIPTION BOOK:

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.

Platform Ecosystems

Platform Ecosystems
Author: Amrit Tiwana
Release: 2013-11-12
Editor: Newnes
Pages: 300
ISBN: 9780124080546
Language: en
Available for:

DESCRIPTION BOOK:

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

Blockchain Revolution

Blockchain Revolution
Author: Don Tapscott,Alex Tapscott
Release: 2016-05-10
Editor: Penguin
Pages: 320
ISBN: 9780143196877
Language: en
Available for:

DESCRIPTION BOOK:

The technology likely to have the greatest impact on the future of the world economy has arrived, and it’s not self-driving cars, solar energy, or artificial intelligence. It’s called the blockchain. The first generation of the digital revolution brought us the Internet of information. The second genera­tion—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better. Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simul­taneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital cur­rencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims and even votes. Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the ice­berg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing wide­spread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest finan­cial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions. As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored. Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolutionis the business leaders’ playbook for the next decade and beyond.

Financial Services Revolution

Financial Services Revolution
Author: Alex Tapscott
Release: 2020-01-23
Editor: Barlow Publishing
Pages: 408
ISBN: 1988025494
Language: en
Available for:

DESCRIPTION BOOK:

This book offers readers a startling view of how blockchain technology will transform the financial industry in profound ways. Some of the world's top thinkers in blockchain have contributed chapters that survey the coming digital storm - how it will level the playing field, give individuals more financial power, and create greater transparency in operations. Written for the educated financial reader, it reveals how blockchain can create a token-based incentive system that aligns the interests of participants in large-scale initiatives, as well as the rewiring of global payment networks and innovative financing methods such as initial coin offerings to fund infrastructure development. The transition for the financial industry is bound to be complicated, but it presents enormous opportunity for those who understand the storm as it's brewing. "In Financial Services Revolution, Alex Tapscott opens a window into a dynamic future, featuring the early stages of a transition to a natively digital global economy, sporting various degrees of decentralization. It will be a complicated transition for financial, economic, social, and political systems, but I see it as one pregnant with hope and promise." - Joseph Lubin, CEO, ConsenSys "Nobody has a better handle on the coming digital storm and its broad implications than Alex Tapscott. In Financial Services Revolution, Alex lays out the blueprint for how to survive and then thrive in this era of digital disruption." - Harris Fricker, President and CEO, GMP Securities LP "Alex Tapscott is one of the blockchain industry's foremost leaders and earliest believers. His work as an investor, advocate, educator, and business builder has contributed immense value to the development of the digital asset market." - Cole Diamond, Chairman and CEO, Coinsquare "This book will help successful financial services leaders with a pressing need: to relentlessly push the boundaries of their tech knowledge, with imagination around its application." - Dean Connor, President and CEO, Sun Life Financial "Blockchain has the potential to transform financial services in profound ways, to level playing fields, favour collaboration over competition, and enable the individual to enjoy as much agency as the corporation does today in financial matters. This book explains how. A must-read." - Joseph Lubin, CEO, ConsenSys "This book shows how blockchain is a game changer for data and transfer of value -at the heart of financial and government services today. " - Linda Mantia, former Senior Executive Vice President and Chief Operating Officer, Manulife Financial "It was an honour to contribute to the Blockchain Research Institute's comprehensive investigation into blockchain's promise and the challenges that come with it. This is a must-read volume for anyone interested in this potentially transformative technology." - Michael Casey, Chief Content Officer, CoinDesk "Thoroughly researched and brimming with new insights, Financial Services Revolutionis required reading for every Wall Street banker and all who care about the future of money and finance." - Bill Barhydt, CEO and Founder, Abra "Alex Tapscott has been among the first and most thoughtful contributors to the global conversation on the future of finance. This book extends that dialogue. It looks at how financial services might approach a technological revolution originally designed to disintermediate it." - Matthew Roszak, Chairman and Co-founder, Bloq

Summary of Platform Revolution

Summary of Platform Revolution
Author: InstaRead Summaries Staff,Instaread Summaries
Release: 2016-07-25
Editor: Unknown
Pages: 36
ISBN: 1683784111
Language: en
Available for:

DESCRIPTION BOOK:

Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Platforms connect two types of users in order to exchange something of value. This is different than the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale. Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

The Network Is Your Customer

The Network Is Your Customer
Author: David L. Rogers
Release: 2014-05-14
Editor: Yale University Press
Pages: 335
ISBN: 9780300166019
Language: en
Available for:

DESCRIPTION BOOK:

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

The Business of Platforms

The Business of Platforms
Author: Michael A. Cusumano,Annabelle Gawer,David B. Yoffie
Release: 2019-05-07
Editor: HarperCollins
Pages: 320
ISBN: 9780062896339
Language: en
Available for:

DESCRIPTION BOOK:

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.