Public Relations

Public Relations
Author: Paul Baines,John Egan,Frank William Jefkins
Release: 2004
Editor: Routledge
Pages: 453
ISBN: 9780750657242
Language: en
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DESCRIPTION BOOK:

Foreword Preface About the authors Acknowledgements Defining public relations - Introduction The psychology of public relations communication Marketing public relations The public relations industry Interview sketch 1: defining public relations Public relations planning and management - Managing planned public relations programmes Situation analysis defining objectives Defining publics Media selection Budgeting Implementation and control Interview sketch 2: planning a public relations campaign Managing media relations - The role ofthe press officer Writing reports and proposals Writing press releases Writing feature articles Event management Broadcasting public relations and funded television programmes Photographs, captions and printing Interview sketch 3: managing media relations Communication media - The press and broadcast sources Public relations in developing countries Video, DVD, CD-ROM and the Internet Seminars, conferences and exhibitions House journals and public relations literature Interview sketch 4: the changing nature of media Specialist public relations areas - Financial public relations Internal publicrelations Crisis management Sponsorship Corporate image, identity and advertising Public relations in political context Interview sketch 5: the roleof lobbying Appendix 1: IPR Code of Conduct Appendix 2: The Code of Athens References Index.

Experiencing Public Relations

Experiencing Public Relations
Author: Elizabeth Bridgen,Dejan Vercic
Release: 2017-09-28
Editor: Routledge
Pages: 226
ISBN: 9781351803090
Language: en
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DESCRIPTION BOOK:

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Introduction to Strategic Public Relations

Introduction to Strategic Public Relations
Author: Janis Teruggi Page,Lawrence J. Parnell
Release: 2017-11-30
Editor: SAGE Publications
Pages: 910
ISBN: 9781506358055
Language: en
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DESCRIPTION BOOK:

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Public Relations

Public Relations
Author: Edward L. Bernays
Release: 2013-07-29
Editor: University of Oklahoma Press
Pages: 388
ISBN: 9780806189826
Language: en
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DESCRIPTION BOOK:

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Discovering Public Relations

Discovering Public Relations
Author: Karen Freberg
Release: 2020-07-08
Editor: SAGE Publications
Pages: 400
ISBN: 9781544355399
Language: en
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DESCRIPTION BOOK:

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.

Fundamentals of Public Relations and Marketing Communications in Canada

Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray Carney,Leah-Ann Lymer
Release: 2015-08-05
Editor: University of Alberta
Pages: 536
ISBN: 9781772120622
Language: en
Available for:

DESCRIPTION BOOK:

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Ethics in Public Relations

Ethics in Public Relations
Author: Patricia J Parsons
Release: 2008-11-03
Editor: Kogan Page Publishers
Pages: 209
ISBN: 9780749455675
Language: en
Available for:

DESCRIPTION BOOK:

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Public Relations The Basics

Public Relations  The Basics
Author: Ron Smith
Release: 2013-08-15
Editor: Routledge
Pages: 278
ISBN: 9781135089672
Language: en
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DESCRIPTION BOOK:

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Public Relations

Public Relations
Author: Katie Heaney,Arianna Rebolini
Release: 2017-05-09
Editor: Grand Central Publishing
Pages: 320
ISBN: 9781455595679
Language: en
Available for:

DESCRIPTION BOOK:

A smart and charming romantic comedy about a popstar and the publicist pulling his strings that Kirkus calls a "Cinderella for the modern age." Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations
Author: Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Release: 2015-08-11
Editor: Routledge
Pages: 446
ISBN: 9781317918851
Language: en
Available for:

DESCRIPTION BOOK:

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Public Relations and Communication Management

Public Relations and Communication Management
Author: Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Release: 2013-06-07
Editor: Routledge
Pages: 430
ISBN: 9781136159251
Language: en
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DESCRIPTION BOOK:

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Contagious

Contagious
Author: Jonah Berger
Release: 2016-05-03
Editor: Simon and Schuster
Pages: 256
ISBN: 9781451686586
Language: en
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DESCRIPTION BOOK:

Upper Saddle River, N.J. : Creative Homeowner,

Global Public Relations

Global Public Relations
Author: Alan R. Freitag,Ashli Quesinberry Stokes
Release: 2009-01-13
Editor: Routledge
Pages: 329
ISBN: 9781134061297
Language: en
Available for:

DESCRIPTION BOOK:

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Strategic Public Relations Management

Strategic Public Relations Management
Author: Erica Weintraub Austin,Bruce E. Pinkleton
Release: 2006-11-06
Editor: Routledge
Pages: 428
ISBN: 9781135603632
Language: en
Available for:

DESCRIPTION BOOK:

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Corporate Public Relations

Corporate Public Relations
Author: Marvin N. Olasky
Release: 2013-10-16
Editor: Routledge
Pages: 192
ISBN: 9781136696572
Language: en
Available for:

DESCRIPTION BOOK:

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Visual Public Relations

Visual Public Relations
Author: Simon Collister,Sarah Roberts-Bowman
Release: 2018-03-28
Editor: Routledge
Pages: 232
ISBN: 9781351662055
Language: en
Available for:

DESCRIPTION BOOK:

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Public Relations Writing

Public Relations Writing
Author: Thomas Bivins
Release: 2004
Editor: McGraw-Hill College
Pages: 359
ISBN: 0072882565
Language: en
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DESCRIPTION BOOK:

This text equips students with the essential skills for developing and writing public relations materials, covering all areas including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the constantly changing world of public relations. The text continues to stress the need for professionals to communicate more effectively to all audiences.

Public Relations

Public Relations
Author: Frank Jefkins
Release: 2016-06-03
Editor: Elsevier
Pages: 286
ISBN: 9781483183176
Language: en
Available for:

DESCRIPTION BOOK:

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Public Relations

Public Relations
Author: Chiara Valentini
Release: 2021-02-08
Editor: Walter de Gruyter GmbH & Co KG
Pages: 656
ISBN: 9783110552607
Language: en
Available for:

DESCRIPTION BOOK:

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Media Relations

Media Relations
Author: Jane Johnston
Release: 2020-07-25
Editor: Routledge
Pages: 304
ISBN: 9781000246582
Language: en
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DESCRIPTION BOOK:

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal