StandOut 2 0

StandOut 2 0
Author: Marcus Buckingham
Release: 2015-07-14
Editor: Harvard Business Review Press
Pages: 240
ISBN: 9781633690752
Language: en
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DESCRIPTION BOOK:

The Groundbreaking Strengths Assessment from the Leader of the Strengths Revolution In the years since the publication of First, Break All the Rules and Now, Discover Your Strengths, millions have come to the simple but powerful realization that to get the most out of people, you must build on their strengths. And yet, as Marcus Buckingham astutely points out, though the strengths-based approach is now conventional wisdom, the tools and systems inside organizations—performance appraisals, training programs, and succession planning systems—remain stubbornly remedial and exclusively focused on measuring skills, finding gaps, and attempting to plug them. It’s a crisis for individuals and organizations, with management ideas and everyday practice utterly out of sync. That’s about to change. StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and act on them. The original edition of StandOut provided top-notch insights from one of the world’s foremost authorities on strengths, as well as access to a powerful, cutting-edge online assessment tool. StandOut 2.0 also includes the assessment and a robust report on your most dominant strengths. The report is easily exported so you can use it to present the very best of yourself to your team and your company. StandOut 2.0 is your indispensable guide for building on your strengths to further your career—and help your team and organization win.

StandOut

StandOut
Author: Marcus Buckingham
Release: 2011-09-13
Editor: Thomas Nelson Inc
Pages: 239
ISBN: 9781400202379
Language: en
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DESCRIPTION BOOK:

Offers advice that employees and managers can use to find their strengths and succeed at work.

Go Put Your Strengths to Work

Go Put Your Strengths to Work
Author: Marcus Buckingham
Release: 2008-09-04
Editor: Simon and Schuster
Pages: 320
ISBN: 9781847375193
Language: en
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DESCRIPTION BOOK:

Companies routinely claim that 'Our People Are Our Greatest Asset', but research data shows that in practice most people do not actually use their assets much at work. This books aims to change that. When employees learn how to truly apply their greatest strengths at work, they turbo-charge their career potential and everybody wins. Companies find that their employees are more productive, their teams are more effective, their organization is more innovative and, accordingly, their customers are more engaged. In FIRST, BREAK ALL THE RULES, Marcus Buckingham proved the link between engaged employees and more profitable bottom lines and highlighted great managers as the catalyst. In NOW, DISCOVER YOUR STRENGTHS he explained how to sort through your patterns of wishes, abilities, thoughts and feelings and, with the help of a web-based profile, identify your five most dominant talents. In GO, PUT YOUR STRENGTHS TO WORK he shows you how to take the crucial next step. How to seize control of your time at work and, in the face of a world that doesn't much care whether you are playing to your strengths, how to rewrite your job description under the nose of your boss.

Find Your Strongest Life

Find Your Strongest Life
Author: Marcus Buckingham
Release: 2009-09-29
Editor: Harper Collins
Pages: 329
ISBN: 9781418578497
Language: en
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Promote Yourself

Promote Yourself
Author: Dan Schawbel
Release: 2013-09-03
Editor: St. Martin's Press
Pages: 272
ISBN: 9781250025678
Language: en
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DESCRIPTION BOOK:

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever. Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies. Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.

StoryBranding

StoryBranding
Author: Jim Signorelli
Release: 2012-01-01
Editor: Greenleaf Book Group
Pages: 329
ISBN: 9781608322695
Language: en
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DESCRIPTION BOOK:

Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

StoryBrandingTM 2 0 Second Edition

StoryBrandingTM 2 0  Second Edition
Author: Jim Signorelli
Release: 2014-02-25
Editor: Greenleaf Book Group
Pages: 296
ISBN: 9781626340329
Language: en
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DESCRIPTION BOOK:

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand’s story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand’s most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: • be guided every step of the way towards defining who your brand is and why it exists. • learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects. • know how to overcome controllable obstacles standing in the way of your brand’s success. • learn how to tell your brand’s story so that it truly resonates with prospects. • find ways to galvanize support for your brand’s story throughout your organization. • see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he’s had during his long career as an advertising executive.

Now Discover Your Strengths

Now  Discover Your Strengths
Author: Gallup,Marcus Buckingham,Donald O. Clifton
Release: 2001-01-29
Editor: Simon and Schuster
Pages: 282
ISBN: 9780743201148
Language: en
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DESCRIPTION BOOK:

Outlines a program developed by Gallup experts and based on a study of more than two million people to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes. 100,000 first printing.

Nine Lies About Work

Nine Lies About Work
Author: Marcus Buckingham,Ashley Goodall
Release: 2019-04-02
Editor: Harvard Business Press
Pages: 304
ISBN: 9781633696310
Language: en
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DESCRIPTION BOOK:

Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.

Authentic Gravitas

Authentic Gravitas
Author: Rebecca Newton, Ph.D.
Release: 2019-03-12
Editor: Penguin
Pages: 272
ISBN: 9780525503828
Language: en
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DESCRIPTION BOOK:

Have a powerful impact—by being more like yourself rather than less, through this groundbreaking approach taught at the London School of Economics and companies worldwide. Organizational psychologist and executive coach Rebecca Newton has found that even her most successful clients still want more of one quality: gravitas. They want their words to carry weight, to have a positive, lasting impact on those around them. Gravitas can seem like an elusive, intangible quality, but it isn't about adopting the style of another or being someone you're not. Newton draws on extensive research and experience coaching business leaders to show what underpins authentic gravitas and how anyone can develop it. She presents the counterintuitive idea that in order to be valued, we shouldn't spend all our time and energy trying to stand out from the crowd; instead, we should focus on the crowd--connecting with others and understanding their needs in order to make a significant difference. Newton debunks the myths of gravitas and gives readers the practical tools to develop it by: * Minimizing the gaps between intention, action, and impact * Remaining true to yourself while adapting to work successfully with people who have different styles * Choosing to be courageous regardless of how confident you feel--as you engage in courageous behaviors, confidence naturally builds Authentic gravitas extends beyond commanding presence in the room during a key meeting; it's about the small things you can do beforehand, during, and in all the spaces in between--to be someone who genuinely adds substantive value in the workplace and beyond.

POP

POP
Author: Sam Horn
Release: 2006-09-05
Editor: Penguin
Pages: 256
ISBN: 9781101191200
Language: en
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DESCRIPTION BOOK:

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

StrengthsFinder 2 0

StrengthsFinder 2 0
Author: Tom Rath
Release: 2007-02
Editor: Simon and Schuster
Pages: 175
ISBN: 9781595620156
Language: en
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DESCRIPTION BOOK:

An updated version of the StrengthsFinder program developed by Gallup experts to help readers discover their distinct talents and strengths and how they can be translated into personal and career successes.

Leadership 2 0

Leadership 2 0
Author: Travis Bradberry,Jean Greaves
Release: 2012-10-08
Editor: TalentSmart
Pages: 255
ISBN: 9780974320670
Language: en
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DESCRIPTION BOOK:

Sharing discoveries from a groundbreaking study that separated the leadership skills that get results from those that are inconsequential or harmful, Leadership 2.0 introduces a new paradigm of leadership. A passcode provides online access to the self-assessment edition of the bestselling 360° Refined™ leadership test. 360° Refined™ will show you where your leadership skills stand today and what you can do to begin maximizing them immediately. Your test results will: - Reveal your scores for all 22 core and adaptive leadership skills. - Reveal the specific behaviors responsible for your scores. - Pinpoint which of the book’s 100+ leadership strategies will increase your leadership skills the most. In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us adapt and strike out ahead of the pack. Leadership 2.0 delivers a step-by-step program for increasing 22 core and adaptive leadership skills. Core leadership skills (those that get people into leadership positions) will sharpen your saw, and adaptive leadership skills (those that set great leaders apart) will make you into the leader you’ve always wanted to be.

The One Thing You Need to Know

The One Thing You Need to Know
Author: Marcus Buckingham
Release: 2008-09-04
Editor: Simon and Schuster
Pages: 304
ISBN: 9781847396235
Language: en
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DESCRIPTION BOOK:

Drawing on a wide body of research, including extensive in-depth interviews, THE ONE THING YOU NEED TO KNOW reveals the central insights that lie at the core of: Great Managing, Great Leadership and Great Careers. Buckingham uses a wealth of relevant examples to reveal that at the heart of each insight lies a controlling insight. Lose sight of this 'one thing' and all of your best efforts at managing, leading, or individual achievement will be diminished. For great managing, the controlling insight has less to do with fairness, or team building, or clear expectations (although all are important). Rather, the one thing great managers know is the need to discover and then capitalize on what is unique about each person. For leadership, the controlling insight is the opposite - discover and capitalize on what is universal to all your people, regardless of differences in personality, race, sex, or age. For sustained individual success, the controlling insight is the need to discover what you don't like doing, and know how and when to stop doing it. In every way a groundbreaking work, THE ONE THING YOU NEED TO KNOW offers crucial performance and career lessons for business people at every level.

Stand Out

Stand Out
Author: Carol Kinsey Goman
Release: 2020-09-10
Editor: Kogan Page Publishers
Pages: 329
ISBN: 9781789665826
Language: en
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DESCRIPTION BOOK:

Leadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership presence is how you show up and contribute to meetings, and whether or not you can project confidence and poise under pressure - do you have already have a presence? Leadership presence is that elusive "we know it when we see it" quality. You may have a leadership title or tremendous leadership potential, but that alone does not give you presence. Being perceived as a leader when interacting with customers, peers or executives is the essence of leadership presence. Your leadership presence is evaluated by others based on how you show up and contribute in meetings, how well you project confidence and keep poise under pressure and whether you can engage others in ways that are authentic, empathetic and motivational. Stand Out walks you through achieving this presence so you get that next promotion and give your career that extra boost. Stand Out explains that the goal of leadership presence is to align other people's impression of you with your best authentic self. Body language expert and executive coach Carol Kinsey Goman teaches the five essential skills needed: composure, connection, confidence, credibility and charisma. She also explains how leadership presence is different for women, how nonverbal communication builds or destroys presence and why self-promotion is essential. This book shows aspiring and experienced leaders alike how to more positively influence the impression they make on others.

Effective Immediately

Effective Immediately
Author: Emily Bennington,Skip Lineberg
Release: 2010-04-13
Editor: Ten Speed Press
Pages: 226
ISBN: 9781580089999
Language: en
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DESCRIPTION BOOK:

When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more. If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star during your first year on the job. Accomplished young professional Emily Bennington and her mentor, seasoned manager Skip Lineberg, empower you to: • Establish yourself as a top performer from day one • Use every task—even grunt work—as an opportunity to shine • Earn the respect of your boss, colleagues, and clients • Cope with conflict, mistakes, and toxic coworkers • Land key assignments and gain greater responsibility • Manage projects and lead teams like a pro Packed with practical advice, useful resources, and wisdom from former newbies, this savvy hand-book gives you the tools, knowledge, and confidence you need to reach your highest potential.

Dream Teams

Dream Teams
Author: Shane Snow
Release: 2018-06-05
Editor: Penguin
Pages: 304
ISBN: 9780735217805
Language: en
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DESCRIPTION BOOK:

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together. You'll learn: * How ragtag teams--from soccer clubs to startups to gangs of pirates--beat the odds throughout history. * Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind most failed mergers, marriages, and partnerships. * What the Wright Brothers' daily arguments can teach us about group problem solving. * Pioneering women in law enforcement, unlikely civil rights collaborators, and underdog armies that did the incredible together. * The team players behind great social movements in history, and the science of becoming open-minded. Provocative and entertaining, Dream Teams is a landmark work that will change the way we think about people, progress, and collaboration.

Career Distinction

Career Distinction
Author: William Arruda,Kirsten Dixson
Release: 2010-12-28
Editor: John Wiley & Sons
Pages: 224
ISBN: 1118045068
Language: en
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DESCRIPTION BOOK:

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Hook Point

Hook Point
Author: Brendan Kane
Release: 2020-08-04
Editor: Waterside Productions
Pages: 200
ISBN: 1949001008
Language: en
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DESCRIPTION BOOK:

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

The Hate U Give

The Hate U Give
Author: Angie Thomas
Release: 2017-02-28
Editor: HarperCollins
Pages: 464
ISBN: 9780062498557
Language: en
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DESCRIPTION BOOK:

8 starred reviews · Goodreads Choice Awards Best of the Best · William C. Morris Award Winner · National Book Award Longlist · Printz Honor Book · Coretta Scott King Honor Book · #1 New York Times Bestseller! "Absolutely riveting!" —Jason Reynolds "Stunning." —John Green "This story is necessary. This story is important." —Kirkus (starred review) "Heartbreakingly topical." —Publishers Weekly (starred review) "A marvel of verisimilitude." —Booklist (starred review) "A powerful, in-your-face novel." —Horn Book (starred review) Sixteen-year-old Starr Carter moves between two worlds: the poor neighborhood where she lives and the fancy suburban prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Khalil was unarmed. Soon afterward, his death is a national headline. Some are calling him a thug, maybe even a drug dealer and a gangbanger. Protesters are taking to the streets in Khalil’s name. Some cops and the local drug lord try to intimidate Starr and her family. What everyone wants to know is: what really went down that night? And the only person alive who can answer that is Starr. But what Starr does—or does not—say could upend her community. It could also endanger her life. Want more of Garden Heights? Catch Maverick and Seven’s story in Concrete Rose, Angie Thomas's powerful prequel to The Hate U Give.