The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing
Author: Al Ries,Jack Trout
Release: 1994
Editor: Profile Books(GB)
Pages: 160
ISBN: 1861976100
Language: en
Available for:

DESCRIPTION BOOK:

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing  Summary
Author: Jack Trout
Release: 2007
Editor: Unknown
Pages: 329
ISBN: OCLC:982113769
Language: en
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DESCRIPTION BOOK:

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing
Author: Al Ries,Jack Trout
Release: 1994
Editor: Unknown
Pages: 143
ISBN: 0006383459
Language: en
Available for:

DESCRIPTION BOOK:

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding
Author: Al Ries,Laura Ries
Release: 2009-10-06
Editor: Harper Collins
Pages: 272
ISBN: 9780061983672
Language: en
Available for:

DESCRIPTION BOOK:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries Summary

The 22 Immutable Laws of Branding by Al Ries and Laura Ries  Summary
Author: QuickRead,Lea Schullery
Release: 2022
Editor: QuickRead.com
Pages: 329
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.

Focus

Focus
Author: Al Ries
Release: 2005-09-27
Editor: Harper Collins
Pages: 326
ISBN: 0060799900
Language: en
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DESCRIPTION BOOK:

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Bottom up Marketing

Bottom up Marketing
Author: Al Ries,Jack Trout
Release: 1990
Editor: Plume
Pages: 226
ISBN: 0452264189
Language: en
Available for:

DESCRIPTION BOOK:

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

11 Immutable Laws of Internet Branding

11 Immutable Laws of Internet Branding
Author: Al Ries,Laura Ries
Release: 2003-02
Editor: Unknown
Pages: 181
ISBN: 1861976003
Language: en
Available for:

DESCRIPTION BOOK:

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR
Author: Al Ries,Laura Ries
Release: 2009-03-17
Editor: Harper Collins
Pages: 320
ISBN: 9780061742736
Language: en
Available for:

DESCRIPTION BOOK:

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Marketing Warfare

Marketing Warfare
Author: Al Ries,Jack Trout
Release: 1997-11-22
Editor: McGraw Hill Professional
Pages: 228
ISBN: 0071371125
Language: en
Available for:

DESCRIPTION BOOK:

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Perennial Seller

Perennial Seller
Author: Ryan Holiday
Release: 2017-07-18
Editor: Penguin
Pages: 256
ISBN: 9781101992142
Language: en
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DESCRIPTION BOOK:

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing
Author: Al Ries,Jack Trout
Release: 2009-10-13
Editor: Harper Collins
Pages: 160
ISBN: 9780061798177
Language: en
Available for:

DESCRIPTION BOOK:

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Jack Trout on Strategy

Jack Trout on Strategy
Author: Jack Trout
Release: 2004-03-18
Editor: McGraw Hill Professional
Pages: 177
ISBN: 9780071437943
Language: en
Available for:

DESCRIPTION BOOK:

The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing.

Horse Sense

Horse Sense
Author: Al Ries,Jack Trout
Release: 1991
Editor: New York ; McGraw-Hill
Pages: 231
ISBN: UOM:39076001033187
Language: en
Available for:

DESCRIPTION BOOK:

In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives.

Upstream Marketing

Upstream Marketing
Author: Tim Koelzer,Kristin Kurth
Release: 2021-04-13
Editor: Greenleaf Book Group
Pages: 304
ISBN: 9781626347526
Language: en
Available for:

DESCRIPTION BOOK:

In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. ​An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

Laws of UX

Laws of UX
Author: Jon Yablonski
Release: 2020-04-21
Editor: O'Reilly Media
Pages: 153
ISBN: 9781492055280
Language: en
Available for:

DESCRIPTION BOOK:

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

The Marketing Blueprint

The Marketing Blueprint
Author: Jules Marcoux
Release: 2015-06-25
Editor: CreateSpace
Pages: 190
ISBN: 1514625768
Language: en
Available for:

DESCRIPTION BOOK:

Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities? Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in. Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: * How to market, from forming marketing strategies, to business development, to improving your selling skills* How to become a more efficient marketer, by understanding and using leverage effectively* How to market yourself and your brand's people, to ensure better business opportunities* How to create brands and products that make people talk and stay relevant for yearsTo top it all off, this book has more than 30 lessons of practical content that you can use right away in your business.Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues.That's exactly what The Marketing Blueprint is all about.

This Is Marketing

This Is Marketing
Author: Seth Godin
Release: 2018-11-13
Editor: Penguin
Pages: 288
ISBN: 9780525540847
Language: en
Available for:

DESCRIPTION BOOK:

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Marketing In Less Than 1000 Words

Marketing In Less Than 1000 Words
Author: Anonim
Release: 2022
Editor: Reactor15 Ltd
Pages: 329
ISBN: 9781476484709
Language: en
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DESCRIPTION BOOK:

The Road Less Traveled and Beyond

The Road Less Traveled and Beyond
Author: M. Scott Peck
Release: 1998-01-02
Editor: Simon and Schuster
Pages: 326
ISBN: 9780684835617
Language: en
Available for:

DESCRIPTION BOOK:

The founder of the Foundation for Community Encouragement draws on his counseling experience to lead readers to the spiritual simplicity that lies on the other side of complexity and explains how to cope with the fears and shortcomings of life