The Art of Social Media

The Art of Social Media
Author: Guy Kawasaki,Peg Fitzpatrick
Release: 2014-12-04
Editor: Portfolio (Hardcover)
Pages: 208
ISBN: 0241199476
Language: en
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DESCRIPTION BOOK:

The purpose of this book is to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or an organization. To make our perspective clear, Peg and I are in the trenches of social media, not in a 'war room' back at headquarters. We acquired our knowledge through experimentation and diligence, not pontification, sophistry, and conference attendance. There are more than one hundred tips in this book. You don't need to do every one right away or even ever, so take a deep breath. But there is nothing in this book that isn't tactical and practical, because that's the kind of people we are.

The Art Therapist s Guide to Social Media

The Art Therapist s Guide to Social Media
Author: Gretchen M. Miller
Release: 2017-10-12
Editor: Routledge
Pages: 232
ISBN: 9781317239246
Language: en
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DESCRIPTION BOOK:

The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices, and examples to explore existing and emerging areas of social networking's power for art therapists as practitioners and artists. Divided into three sections that highlight the themes of connection, community, and creativity, chapters explore timely topics such as the professional use of social media, ethical considerations, potential benefits and challenges, and strategies to embrace the possibilities that social media can create for the field worldwide. Art therapists in training, art therapy educators and supervisors, and practicing art therapists will find content in this text helpful for their learning and professional practice.

Social Media

Social Media
Author: Calvin Kennedy
Release: 2017-02-21
Editor: Createspace Independent Publishing Platform
Pages: 122
ISBN: 1543276172
Language: en
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DESCRIPTION BOOK:

Are you unsure about how to use social media marketing for your business? Do you want to know how to use social media marketing and advertising to boost your sales and bottom line? Then you have discovered the right book. In this book, you are going to learn social media marketing for beginners. You'll discover: -How to set up a strategic social media marketing and advertising plan, as well as why you even need one. -How to use Facebook, Twitter, YouTube, and Instagram to boost your bottom line without seeming like every other spammy business out there. -How to use social media apps to keep track of your social media analytics, followers, subscribers, contestants, and so much more. -As well as the proper etiquette and social media marketing approach to attract clients and customers, and keep them coming back. This is one of the best social media marketing books you can find available on the market today. With these proven tips and tricks for social media marketing, you'll have followers and subscribers visiting your online stores and brick and mortar store in no time! Come with me as we explore the secret tips and tricks to Social Media Marketing. Enjoy!

The Art of Social Selling

The Art of Social Selling
Author: Anonim
Release: 2018
Editor: Unknown
Pages: 8
ISBN: OCLC:1078376795
Language: en
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DESCRIPTION BOOK:

The Big Book of Social Media

The Big Book of Social Media
Author: Robert Fine
Release: 2010
Editor: Yorkshire Publishing
Pages: 280
ISBN: 0881441597
Language: en
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DESCRIPTION BOOK:

"Foreword by Sam Feist, CNN Political Director"--Cover.

BecomeABrand

 BecomeABrand
Author: Sorav Jain
Release: 2019-10-21
Editor: Notion Press
Pages: 294
ISBN: 9781645876120
Language: en
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DESCRIPTION BOOK:

“If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a strategic roadmap on ‘How to use various Social Media channels to position your Brand’. These observations are aided by my own experiments, real-time case studies and activity checklists that help you use this as a tool for your personal branding journey.

The Art of the Start 2 0

The Art of the Start 2 0
Author: Guy Kawasaki
Release: 2015-03-03
Editor: Penguin
Pages: 336
ISBN: 9780698193635
Language: en
Available for:

DESCRIPTION BOOK:

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

Social Media in the Marketing Context

Social Media in the Marketing Context
Author: Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
Release: 2016-09-30
Editor: Chandos Publishing
Pages: 182
ISBN: 9780081017579
Language: en
Available for:

DESCRIPTION BOOK:

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

The Art of Social Excellence

The Art of Social Excellence
Author: Henrik Fexeus
Release: 2020-11-03
Editor: St. Martin's Essentials
Pages: 231
ISBN: 9781250237583
Language: en
Available for:

DESCRIPTION BOOK:

In this follow-up to The Art of Reading Minds, Henrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie. Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.) However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as we should. In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction. He covers it all: from overcoming your conversational fears in a large group of people, to excelling in the workplace, to winning an argument with your partner. He breaks down various rhetorical strategies in detail, and provides helpful steps and checklists for the reader to check their progress in a social encounter. Anyone who has ever felt awkward or misunderstood in social situations will benefit from reading this book, and with proper implementation of Fexeus's principles, can achieve superior social skills.

Social Engineering

Social Engineering
Author: Christopher Hadnagy
Release: 2010-11-29
Editor: John Wiley & Sons
Pages: 374
ISBN: 9781118029718
Language: en
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DESCRIPTION BOOK:

The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers—now you can do your part by putting to good use the critical information within its pages.

Social Media Isn t Social

Social Media Isn t Social
Author: Al Maag
Release: 2014-09-30
Editor: SparkPress
Pages: 267
ISBN: 9781940716442
Language: en
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DESCRIPTION BOOK:

With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social shows why online social media cannot replace face-to-face human connection, and reveals the critical real-life social skills you need to succeed today in business and in life.

How to Make Money with Social Media

How to Make Money with Social Media
Author: Jamie Turner,Reshma Shah
Release: 2010-09-20
Editor: FT Press
Pages: 304
ISBN: 013217300X
Language: en
Available for:

DESCRIPTION BOOK:

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Color Your Message

Color Your Message
Author: Lisa Caprelli
Release: 2014-12-04
Editor: CreateSpace
Pages: 194
ISBN: 1502728559
Language: en
Available for:

DESCRIPTION BOOK:

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black and white (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more! The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. She uses permissible data from Google and Pew Research. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today's marketing tools. You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover proven methods to leverage technology with your product or service! WHAT YOU WILL LEARN FROM THIS BOOK: Why content marketing combined with social media is extremely powerful! How to brand your business to be purposeful and social. Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation? 23 Business Owner Questions that will help you redefine your purpose. How to position your name and brand in your community and on the web. Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands. How to look at traditional and new media in a different light. The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017. Social media is only one tool or one "color" of many to choose from. How to identify the advertising and marketing platforms that are right for you. How combining a winning strategy can help your business double or triple in growth! This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY! Color Your Message will add pizzazz to your business, value and brand. Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming. This book also contains permissible content by Google and Pew Research. It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist. Lisa Caprelli Invites You to Become An ArtisticCreator of Your Online Marketing Strategy, and "Color Your Message!"

State of the Art Applications of Social Network Analysis

State of the Art Applications of Social Network Analysis
Author: Fazli Can,Tansel Özyer,Faruk Polat
Release: 2014-05-14
Editor: Springer
Pages: 372
ISBN: 9783319059129
Language: en
Available for:

DESCRIPTION BOOK:

Social network analysis increasingly bridges the discovery of patterns in diverse areas of study as more data becomes available and complex. Yet the construction of huge networks from large data often requires entirely different approaches for analysis including; graph theory, statistics, machine learning and data mining. This work covers frontier studies on social network analysis and mining from different perspectives such as social network sites, financial data, e-mails, forums, academic research funds, XML technology, blog content, community detection and clique finding, prediction of user’s- behavior, privacy in social network analysis, mobility from spatio-temporal point of view, agent technology and political parties in parliament. These topics will be of interest to researchers and practitioners from different disciplines including, but not limited to, social sciences and engineering.

Summary The Art of Social Media

Summary  The Art of Social Media
Author: BusinessNews Publishing
Release: 2016-07-20
Editor: Business Book Summaries
Pages: 20
ISBN: 9782511041086
Language: en
Available for:

DESCRIPTION BOOK:

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

The Art of Social Media

The Art of Social Media
Author: Guy Kawasaki,Peg Fitzpatrick
Release: 2014-12-04
Editor: Penguin
Pages: 208
ISBN: 9780698197671
Language: en
Available for:

DESCRIPTION BOOK:

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

The Art Of Social Media Marketing

The Art Of Social Media Marketing
Author: Nooranii, F
Release: 2019-11-02
Editor: CIEL
Pages: 40
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

A comprehensive guide to Social Media Platforms and the born of Social Media. In this eBook you will have in-depth guide: How Social Media can be useful in your business Importance Of Social Media Impact Of Social Media On Our Lives Ways to promote your Business

Making Friends

Making Friends
Author: Jared Meyer
Release: 2011-12-15
Editor: The Rosen Publishing Group, Inc
Pages: 82
ISBN: 9781448855223
Language: en
Available for:

DESCRIPTION BOOK:

Discusses the basic tenets of friendship and how online social networks can help with making new friends and reconnecting with old ones.

Summary of The Art of Social Media Keypoints and Takeaways

Summary of The Art of Social Media      Keypoints and Takeaways
Author: PenZen Summaries
Release: 2022-10-06
Editor: by Mocktime Publication
Pages: 14
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

The Art of Social Media summary includes the key points and important takeaways from the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The summary of The Art of Social Media – Power Tips for Power Users presented here include a short overview at the start and the main points at the end of the summary. The Summary of The book "The Art of Social Media" teaches readers the most efficient strategies for professionally promoting themselves or their products on various social media platforms. The authors provide guidance on how to maximise one's potential across a variety of today's most popular social media platforms, such as Google+, Facebook, Twitter, and others. Disclaimer: 1. This is an unofficial summary and not intended to replace the original book. 2. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 3. The purpose of this summary is to highlight the outline and ideas in original book more effectively and to encourage reader to buy the original book. We recommend to buy excellent original book. 4. The author or publisher of this summary is not associated in any way with the author or publisher of the original book.

Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Author: QuickRead,Alyssa Burnette
Release: 2022
Editor: QuickRead.com
Pages: 329
ISBN:
Language: en
Available for:

DESCRIPTION BOOK:

How to make social media work for you. You might know Guy Kawasaki for his autobiography Wise Guy or for being a member of the innovative team that launched Apple’s Mac computer. But the author is most well known for his work as a marketing specialist and now he’s bringing that marketing expertise to you! The Art of Social Media (2014) is an anthology of Kawasaki’s most effective marketing tips for launching your business on social media. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at hello@quickread.com.