The Art of the Start 2 0

The Art of the Start 2 0
Author: Guy Kawasaki
Release: 2015-03-03
Editor: Penguin
Pages: 336
ISBN: 9780698193635
Language: en
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DESCRIPTION BOOK:

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

The Art of the Start

The Art of the Start
Author: Guy Kawasaki
Release: 2004
Editor: Penguin
Pages: 246
ISBN: 1591840562
Language: en
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DESCRIPTION BOOK:

A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

Enchantment

Enchantment
Author: Guy Kawasaki
Release: 2011-03-08
Editor: Penguin
Pages: 240
ISBN: 9781101475997
Language: en
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DESCRIPTION BOOK:

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

Reality Check

Reality Check
Author: Guy Kawasaki
Release: 2008
Editor: Penguin
Pages: 504
ISBN: 1591842239
Language: en
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DESCRIPTION BOOK:

Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world.

Become Your Own Boss in 12 Months

Become Your Own Boss in 12 Months
Author: Melinda Emerson
Release: 2014-12-05
Editor: Simon and Schuster
Pages: 288
ISBN: 9781440584367
Language: en
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DESCRIPTION BOOK:

"Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

Angel Investing

Angel Investing
Author: David S. Rose
Release: 2014-04-28
Editor: John Wiley & Sons
Pages: 308
ISBN: 9781118858257
Language: en
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DESCRIPTION BOOK:

Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns. From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans. Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.

Build the Damn Thing

Build the Damn Thing
Author: Kathryn Finney
Release: 2022-06-07
Editor: Penguin
Pages: 272
ISBN: 9780593329276
Language: en
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DESCRIPTION BOOK:

The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

The Other F Word

The Other  F  Word
Author: John Danner,Mark Coopersmith
Release: 2015-03-04
Editor: John Wiley & Sons
Pages: 288
ISBN: 9781119017677
Language: en
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DESCRIPTION BOOK:

Leverage the power of failure in your organization Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can help you and your organization achieve the greater success you crave. The Other "F" Word shows how successful leaders and teams are putting failure to work every day - to re-engage employees, spark innovation and accelerate growth. Authors Danner and Coopersmith - with their rare blend of senior-level executive experience, global advising, teaching acumen and cross-discipline perspective - share these valuable new practices, and show how they can improve results across your organization. Based on exclusive interviews with prominent leaders and insightful examples from their own in-depth work, the book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda. After all, everyone creates and confronts failure on a daily basis. Why not use it to your advantage? The Other "F" Word shows you how to: Start an open, productive conversation about failure across your organization Reduce the fear of failure that stifles initiative, creativity and engagement Anticipate, prepare for and respond to failure, so you can leverage it when it happens Harness failure as a catalyst to drive innovation, improve performance and strengthen culture Failure's like gravity – pervasive and powerful. Whether you're a leader or team member of a startup, a growing business, or an established enterprise, failure is today's lesson for tomorrow. Let The Other "F" Word show you how to apply this lesson and take your company where it needs to go.

Gear Up

Gear Up
Author: Lena Ramfelt,Jonas Kjellberg,Tom Kosnik
Release: 2014-03-20
Editor: John Wiley & Sons
Pages: 192
ISBN: 9780857085658
Language: en
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DESCRIPTION BOOK:

Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com PowerPoint presentations with teaching notes Online course materials Course Schedule Evaluation Forms Certificate for students who complete the course Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.

Wise Guy

Wise Guy
Author: Guy Kawasaki
Release: 2019-02-26
Editor: Penguin
Pages: 274
ISBN: 9780525538615
Language: en
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DESCRIPTION BOOK:

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Inside Silicon Valley

Inside Silicon Valley
Author: Marc Phillips
Release: 2018-09-01
Editor: Melbourne Books
Pages: 208
ISBN: 9781922129208
Language: en
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DESCRIPTION BOOK:

Inside Silicon Valley is a must read for entrepreneurs wishing to raise venture capital and anyone with a fascination for the inner workings of Silicon Valley, the epicentre of the dot com world of venture capital. The book relates 'fly on the wall stories' from venture capital investment presentations made by entrepreneurs who have successfully raised hundreds of millions of dollars. You will learn the craft of creating an investment pitch deck, how to pitch your business idea and how valuations are determined. The book also gives insights into the entrepreneurial culture of Silicon Valley and how venture capitalists evaluate start up companies, written by someone who has been both a successful entrepreneur and is now a partner in a venture capital firm.

The Founder s Dilemmas

The Founder s Dilemmas
Author: Noam Wasserman
Release: 2013-04
Editor: Princeton University Press
Pages: 490
ISBN: 9780691158303
Language: en
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DESCRIPTION BOOK:

The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

32 Ways to Be a Champion in Business

32 Ways to Be a Champion in Business
Author: Earvin "Magic" Johnson
Release: 2009-12-29
Editor: Currency
Pages: 321
ISBN: 9780307461896
Language: en
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DESCRIPTION BOOK:

As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

Hot or Not

Hot or Not
Author: Anonim
Release: 2022
Editor: Primedia E-launch LLC
Pages: 329
ISBN: 9781610610858
Language: en
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The Start up of You

The Start up of You
Author: Reid Hoffman,Ben Casnocha
Release: 2012-02-16
Editor: Random House
Pages: 274
ISBN: 9781448136292
Language: en
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DESCRIPTION BOOK:

The New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition. ____________________________________________________ 'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of Twitter _____________________________________________________ Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'. Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead. Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life. ___________________________________________________________ 'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of Lean In and COO of Facebook

Selling the Dream

Selling the Dream
Author: Guy Kawasaki
Release: 1992-08-03
Editor: Harper Collins
Pages: 354
ISBN: 9780887306006
Language: en
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DESCRIPTION BOOK:

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

The Unique Technique

The Unique Technique
Author: Maria Higgins
Release: 2016-02-02
Editor: Createspace Independent Publishing Platform
Pages: 106
ISBN: 1523696001
Language: en
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DESCRIPTION BOOK:

I am an optometrist. I owned a very traditional medical, white coat practice in Pittsburgh, Pennsylvania near the University of Pittsburgh for 10 years. I became bored and uninspired in this vanilla business environment and sterile space. Feeling restless, I sold my practice and began the search for a new place to start a fresh concept in optometry. I found Frederick, Maryland, which is a historic, walkable little city that tops the triangle with DC and Baltimore. I relocated to a new town, in a new state with a brand new practice - Unique Optique. I was an outsider and a transplant, trying to win Frederick's trust and convince the residents of this town to come to my practice to spend money on high-end glasses. To accomplish this feat, I decided that I needed to show our authenticity, exude genuine sincerity, and smile through adversity. I embraced my flaws; I was vulnerable and real. I used social media, in-house events and the decor of the office to display the business's personality. People instantly related to the practice. They saw that I was not perfect, but I was earnest and that I truly cared. I was proud of my venture. Unique Optique's reviews were stellar and real. The practice grew steadily and by the end of the first year, I was recognized as the Start Up Entrepreneur of Frederick County. Soon, I had requests from business owners and entrepreneurs to come and visit the practice and discuss our unique image strategies. People wanted this quality for their own businesses. I realized that I had helpful and valuable information and put my techniques down on paper. While developing my brand and marketing my business, I have made mistakes, learned from them, and attempted to fix them. I have worked through adversity and difficulties. In the end, I cultivated a brand to which people could relate. This is my experience. I hope it helps you find your Unique Technique."

Will It Fly

Will It Fly
Author: Pat Flynn
Release: 2016-02-01
Editor: Unknown
Pages: 340
ISBN: 0997082305
Language: en
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DESCRIPTION BOOK:

The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.

You 2 0

You 2 0
Author: Ayodeji Awosika
Release: 2017-04-06
Editor: Unknown
Pages: 172
ISBN: 1544282435
Language: en
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DESCRIPTION BOOK:

Do you wish life came with a "do over" button? Are you in desperate need of change, but fail to act when it comes to actually changing? Do any of the following sentences sound like you? You fantasize about a better future constantly but feel powerless to make your fantasies come true You look at your life and wonder "How the hell did I end up here?" or "Is this it?" You can't let go of the past and agonize over what you could've done differently You've tried to change and failed more times than you can count You want something better for your life, but you don't know where to start If you're nodding to any of these questions...I wrote this book for you. DOWNLOAD: You 2.0 - Stop Feeling Stuck, Reinvent Yourself, and Become a Brand New You - Master the Art of Personal Transformation What if I told you that you didn't need tons of willpower to change the direction of your life?What if I told you that a few subtle shifts in the way you think could mean the difference between staying stuck and living the life of your dreams?Don't worry. This book won't tell you to simply "set goals" or "dream big!"Those words sound nice, but they don't actually change anything. See, until you become someone who is capable of changing your circumstances, you won't change them.Some gurus will tell you to "show grit!" or "muster up the guts to succeed!" but statements like those don't go beneath the surface.I know you have what it takes to change your life.Why? Because you're here right now-searching for ways to improve.If you take a small chance on yourself and read the book, you'll find the answers and insights you've been searching for. Using the strategies in the book I was able to: Discover my passion and purpose in life - writing Double my income and start a side business Eliminate my laziness and work on my dreams every single day In this book you'll learn: The hidden psychological barriers that keep you from changing (and how to fix them) Why goal setting doesn't work (and what you should do instead) How to find your passion (even if you feel like you don't have one) The key ingredients to change that helped me quit smoking, lose 20 lbs., and commit to writing every morning How to take advantage of the new economy (while everyone else relies on their paycheck) Each chapter of the book ends with key takeaways and exercises to help you apply what you learned.Instead of just reading, you'll become an active participant in your own transformation. Are you ready to reinvent yourself, your career, and your life? Download You 2.0 to begin your journey of personal transformation. Scroll up to the top and click the buy now button.

Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc   How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Author: Joe Pulizzi
Release: 2015-09-04
Editor: McGraw Hill Professional
Pages: 256
ISBN: 9781259589669
Language: en
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DESCRIPTION BOOK:

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.