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|Author||: Seth Godin|
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
|Author||: Sebastian Junger|
Sebastian Junger, the bestselling author of War and The Perfect Storm, takes a critical look at post-traumatic stress disorder and the many challenges today’s returning veterans face in modern society. There are ancient tribal human behaviors-loyalty, inter-reliance, cooperation-that flare up in communities during times of turmoil and suffering. These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from history, psychology, and anthropology, bestselling author Sebastian Junger shows us just how at odds the structure of modern society is with our tribal instincts, arguing that the difficulties many veterans face upon returning home from war do not stem entirely from the trauma they’ve suffered, but also from the individualist societies they must reintegrate into. A 2011 study by the Canadian Forces and Statistics Canada reveals that 78 percent of military suicides from 1972 to the end of 2006 involved veterans. Though these numbers present an implicit call to action, the government is only just taking steps now to address the problems veterans face when they return home. But can the government ever truly eliminate the challenges faced by returning veterans? Or is the problem deeper, woven into the very fabric of our modern existence? Perhaps our circumstances are not so bleak, and simply understanding that beneath our modern guises we all belong to one tribe or another would help us face not just the problems of our nation but of our individual lives as well. Well-researched and compellingly written, this timely look at how veterans react to coming home will reconceive our approach to veteran’s affairs and help us to repair our current social dynamic.
|Author||: Bernard Cova,Robert Kozinets,Avi Shankar|
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
|Author||: Joshua Greene|
“Surprising and remarkable…Toggling between big ideas, technical details, and his personal intellectual journey, Greene writes a thesis suitable to both airplane reading and PhD seminars.”—The Boston Globe Our brains were designed for tribal life, for getting along with a select group of others (Us) and for fighting off everyone else (Them). But modern times have forced the world’s tribes into a shared space, resulting in epic clashes of values along with unprecedented opportunities. As the world shrinks, the moral lines that divide us become more salient and more puzzling. We fight over everything from tax codes to gay marriage to global warming, and we wonder where, if at all, we can find our common ground. A grand synthesis of neuroscience, psychology, and philosophy, Moral Tribes reveals the underlying causes of modern conflict and lights the way forward. Greene compares the human brain to a dual-mode camera, with point-and-shoot automatic settings (“portrait,” “landscape”) as well as a manual mode. Our point-and-shoot settings are our emotions—efficient, automated programs honed by evolution, culture, and personal experience. The brain’s manual mode is its capacity for deliberate reasoning, which makes our thinking flexible. Point-and-shoot emotions make us social animals, turning Me into Us. But they also make us tribal animals, turning Us against Them. Our tribal emotions make us fight—sometimes with bombs, sometimes with words—often with life-and-death stakes. A major achievement from a rising star in a new scientific field, Moral Tribes will refashion your deepest beliefs about how moral thinking works and how it can work better.
|Author||: Amy Chua|
The bestselling author of Battle Hymn of the Tiger Mother, Yale Law School Professor Amy Chua offers a bold new prescription for reversing our foreign policy failures and overcoming our destructive political tribalism at home Humans are tribal. We need to belong to groups. In many parts of the world, the group identities that matter most – the ones that people will kill and die for – are ethnic, religious, sectarian, or clan-based. But because America tends to see the world in terms of nation-states engaged in great ideological battles – Capitalism vs. Communism, Democracy vs. Authoritarianism, the “Free World” vs. the “Axis of Evil” – we are often spectacularly blind to the power of tribal politics. Time and again this blindness has undermined American foreign policy. In the Vietnam War, viewing the conflict through Cold War blinders, we never saw that most of Vietnam’s “capitalists” were members of the hated Chinese minority. Every pro-free-market move we made helped turn the Vietnamese people against us. In Iraq, we were stunningly dismissive of the hatred between that country’s Sunnis and Shias. If we want to get our foreign policy right – so as to not be perpetually caught off guard and fighting unwinnable wars – the United States has to come to grips with political tribalism abroad. Just as Washington’s foreign policy establishment has been blind to the power of tribal politics outside the country, so too have American political elites been oblivious to the group identities that matter most to ordinary Americans – and that are tearing the United States apart. As the stunning rise of Donald Trump laid bare, identity politics have seized both the American left and right in an especially dangerous, racially inflected way. In America today, every group feels threatened: whites and blacks, Latinos and Asians, men and women, liberals and conservatives, and so on. There is a pervasive sense of collective persecution and discrimination. On the left, this has given rise to increasingly radical and exclusionary rhetoric of privilege and cultural appropriation. On the right, it has fueled a disturbing rise in xenophobia and white nationalism. In characteristically persuasive style, Amy Chua argues that America must rediscover a national identity that transcends our political tribes. Enough false slogans of unity, which are just another form of divisiveness. It is time for a more difficult unity that acknowledges the reality of group differences and fights the deep inequities that divide us.
|Author||: Mary Beth Leatherdale,Lisa Charleyboy|
|Editor||: Annick Press|
Young, urban Natives share their diverse stories, shattering stereotypes and powerfully illustrating how Native culture and values can survive -- and enrich -- city life.
|Author||: Joel Kotkin|
|Editor||: Random House Incorporated|
This explosive and controversial examination of business, history, and ethnicity shows how "global tribes" have shaped the world's economy in the past--and how they will dominate its future. "From the Trade Paperback edition.
|Author||: C. Taylor-Butler|
|Editor||: Lost Tribes|
"When Ben is given a challenge to beat a unique computer game, he can then join his globe-trotting uncle on the adventure of a lifetime. Ben, his sister April, friends Grace, Carlos and Serise team up to help him. These five friends could never imagine their ordinary parents are scientists on a secret mission. When their parents go missing, they are forced into unfathomable circumstances and learn of a history that's best left unknown. Now they must race against time in search for artifacts that are thousands of years old ... artifacts that hold the fate of the universe in balance. As the chaos unfolds, they're forced to decipher clues, avoid traps, solve puzzles, crack codes and anticipate their next moves."--Jacket.
|Author||: Ayana Mathis|
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Twelve Tribes of Hattie by Ayana Mathis features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. The arrival of a major new voice in contemporary fiction. A debut of extraordinary distinction: Ayana Mathis tells the story of the children of the Great Migration through the trials of one unforgettable family. In 1923, fifteen-year-old Hattie Shepherd flees Georgia and settles in Philadelphia, hoping for a chance at a better life. Instead, she marries a man who will bring her nothing but disappointment and watches helplessly as her firstborn twins succumb to an illness a few pennies could have prevented. Hattie gives birth to nine more children whom she raises with grit and mettle and not an ounce of the tenderness they crave. She vows to prepare them for the calamitous difficulty they are sure to face in their later lives, to meet a world that will not love them, a world that will not be kind. Captured here in twelve luminous narrative threads, their lives tell the story of a mother’s monumental courage and the journey of a nation. Beautiful and devastating, Ayana Mathis’s The Twelve Tribes of Hattie is wondrous from first to last—glorious, harrowing, unexpectedly uplifting, and blazing with life. An emotionally transfixing page-turner, a searing portrait of striving in the face of insurmountable adversity, an indelible encounter with the resilience of the human spirit and the driving force of the American dream.
|Author||: Ethan Michaeli|
An "illuminating" and "richly descriptive" (New York Times Book Review) portrait of contemporary Israel, revealing the diversity of this extraordinary yet volatile nation by weaving together personal histories of ordinary citizens from all walks of life. “In Twelve Tribes, Ethan Michaeli proves he is a master portraitist – of lives, places, and cultures. His rendering of contemporary Israel crackles with energy, fueled by a historian’s vision and a journalist’s unrelenting curiosity.” — Evan Osnos, New York Times bestselling author of Age of Ambition and Wildland In 2015, Israeli President Reuven Rivlin warned that the country’s citizens were dividing into tribes: by class and ethnicity, by geography, and along lines of faith. In Twelve Tribes, award-winning author Ethan Michaeli portrays this increasingly fractured nation by intertwining interviews with Israelis of all tribes into a narrative of social and political change. Framed by Michaeli’s travels across the country over four years and his conversations with Israeli family, friends, and everyday citizens, Twelve Tribes illuminates the complex dynamics within the country, a collective drama with global consequences far beyond the ongoing conflict with the Palestinians. Readers will meet the aging revolutionaries who founded Israel’s kibbutz movement and the brilliant young people working for the country’s booming Big Tech companies. They will join thousands of ultra-Orthodox Haredim at a joyous memorial for a long-dead Romanian Rebbe in a suburb of Tel Aviv, and hear the life stories of Ethiopian Jews who were incarcerated and tortured in their homeland as “Prisoners of Zion” before they were able to escape to Israel. And they will be challenged, in turn, by portraits of Israeli Arabs navigating between the opportunities in a prosperous, democratic state and the discrimination they suffer as a vilified minority, as by interviews with both the Palestinians striving to build the institutions of a nascent state and the Israeli settlers seeking to establish a Jewish presence on the same land. Immersive and enlightening, Twelve Tribes is a vivid depiction of a modern state contending with ancient tensions and dangerous global forces at this crucial historic moment. Through extensive research and access to all sectors of Israeli society, Michaeli reveals Israel to be a land of paradoxical intersections and unlikely cohabitation—a place where all of the world’s struggles meet, and a microcosm for the challenges faced by all nations today.
|Author||: Vinay Kumar Srivastava|
|Editor||: Sage Publications Pvt. Limited|
India’s Tribes: Unfolding Realities brings together critical essays on tribal communities, some of the most marginalized people in India. The chapters, authored by eminent scholars who made significant contributions to the field of Tribal Studies, present important research on resource appropriation, poverty, education, health, economy and the tribal situation. They discuss issues such as problems of development-induced displacement, labour exploitation, sustainable livelihoods, politics of religious conversion, tribal women’s issues, resistance movements and policy responses. The editor’s introductions reflect on predicaments of tribal people in contemporary times, besides presenting a comprehensive perspective on the contribution of the selected essays to an understanding of tribal life. The series ‘Social Change in Contemporary India’ brings together key texts published in the prestigious journal Social Change, from 1971 till present times. These writings, most of which are considered canonical, address important issues in health, education, poverty and agriculture, with special focus on the disadvantaged groups. The essays will help readers identify key points in the history of policymaking in India and major discourses and debates and their impact.
|Author||: Carl Waldman|
|Editor||: Infobase Publishing|
A comprehensive, illustrated encyclopedia which provides information on over 150 native tribes of North America, including prehistoric peoples.
|Author||: Sukant Kumar Chaudhury,Soumendra Mohan Patnaik|
|Editor||: Rawat Publications|
Contributed articles presented at the National Seminar on "Tribes and the Mainstream of Indian Society and Culture" at Lucknow in 1994.
|Author||: India. Department of Personnel|
|Author||: Sharon Malinowski,Linda Schmittroth|
Provides a cultural chronicle of the Native Americans of the Great Basin and the Southwest, with descriptions of each tribe and entries on history, religion, government, and daily life.