Typographic Systems of Design

Typographic Systems of Design
Author: Kimberly Elam
Release: 2007-05-03
Editor: Princeton Architectural Press
Pages: 159
ISBN: 1568986874
Language: en
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DESCRIPTION BOOK:

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Typographic Design

Typographic Design
Author: Rob Carter
Release: 1993
Editor: International Thomson Publishing Services
Pages: 278
ISBN: UOM:39015029538546
Language: en
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DESCRIPTION BOOK:

New Typographic Design

New Typographic Design
Author: Roger Fawcett-Tang
Release: 2007
Editor: Laurence King Publishing
Pages: 202
ISBN: 1856694682
Language: en
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DESCRIPTION BOOK:

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

The Elements of Typographic Style

The Elements of Typographic Style
Author: Anonim
Release: 2008
Editor: Unknown
Pages: 382
ISBN: OCLC:805519315
Language: en
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DESCRIPTION BOOK:

Typographic Design

Typographic Design
Author: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day
Release: 2018-02-13
Editor: John Wiley & Sons
Pages: 360
ISBN: 9781119312567
Language: en
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DESCRIPTION BOOK:

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Rolling Stone

Rolling Stone
Author: Fred Woodward
Release: 2000-07
Editor: Chronicle Books
Pages: 217
ISBN: 0811828166
Language: en
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DESCRIPTION BOOK:

Interviews with the subjects and the artists accompany an assortment of portrait paintings, caricatures, and drawings of Bob Dylan, Kurt Cobain, Patty Hearst, and other notable figures who have graced the pages of Rolling Stone.

Typographic Design in Advertising

Typographic Design in Advertising
Author: Laurance Benjamin Siegfried
Release: 1930
Editor: Unknown
Pages: 128
ISBN: WISC:89099942435
Language: en
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DESCRIPTION BOOK:

Playing with Type

Playing with Type
Author: Lara McCormick
Release: 2013-02-01
Editor: Rockport Publishers
Pages: 192
ISBN: 9781610587921
Language: en
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DESCRIPTION BOOK:

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Type Color

Type   Color
Author: Mark van Wageningen
Release: 2019-12-24
Editor: Chronicle Books
Pages: 176
ISBN: 9781616898823
Language: en
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DESCRIPTION BOOK:

To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

Expressive Type

Expressive Type
Author: Alex Fowkes
Release: 2017-03-15
Editor: Unknown
Pages: 160
ISBN: 9781631592737
Language: en
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DESCRIPTION BOOK:

Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated
Author: Ina Saltz
Release: 2019-02-12
Editor: Rockport Publishers
Pages: 208
ISBN: 9781631596483
Language: en
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DESCRIPTION BOOK:

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

The Graphic Design Idea Book

The Graphic Design Idea Book
Author: Gail Anderson,Gaile Anderson,Steven Heller
Release: 2016-04-13
Editor: Laurence King Publishing
Pages: 128
ISBN: 9781780679938
Language: en
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DESCRIPTION BOOK:

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

A Grammar of Typography

A Grammar of Typography
Author: Mark Argetsinger
Release: 2020-05-05
Editor: Unknown
Pages: 529
ISBN: 1567926533
Language: en
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DESCRIPTION BOOK:

How can designers today achieve classical book design when it derives from an era of hot metal? This book has the answer.

Design Typography Etc

Design  Typography Etc
Author: Damien Gautier,Claire Gautier
Release: 2017-10
Editor: Verlag Niggli AG
Pages: 272
ISBN: 372120977X
Language: en
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DESCRIPTION BOOK:

Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This handbook aims to convey the essential principles that will enable the reader to acquire the skills necessary to be independently creative in the field of graphic design. Richly illustrated with numerous examples from around the world, this volume addresses the most important aspects of good book, poster and advert design, offering guidance on everything from the correct use of colors and fonts through to column width and line spacing. Sketches and clarifying text serve to explain technical terms that are indispensable to understanding the interface of designing and producing print media.

Designing with Type

Designing with Type
Author: James Craig,Irene Korol Scala,William Bevington
Release: 2006
Editor: Watson-Guptill
Pages: 175
ISBN: 9780823014132
Language: en
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DESCRIPTION BOOK:

"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Typographic Specimens

Typographic Specimens
Author: Philip B. Meggs,Rob Carter
Release: 1993-12-16
Editor: John Wiley & Sons
Pages: 416
ISBN: 0471284297
Language: en
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DESCRIPTION BOOK:

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Typographic Design

Typographic Design
Author: Raymond Roberts
Release: 1966
Editor: Unknown
Pages: 198
ISBN: UOM:39015009108781
Language: en
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DESCRIPTION BOOK:

Mastering Type

Mastering Type
Author: Denise Bosler
Release: 2012-05-16
Editor: Simon and Schuster
Pages: 240
ISBN: 9781440313714
Language: en
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DESCRIPTION BOOK:

Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Typographic Design

Typographic Design
Author: Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders
Release: 2014-10-02
Editor: John Wiley & Sons
Pages: 352
ISBN: 9781118715819
Language: en
Available for:

DESCRIPTION BOOK:

Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Type 1

Type 1
Author: Nathan Gale
Release: 2002
Editor: Unknown
Pages: 192
ISBN: 1856692701
Language: en
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DESCRIPTION BOOK:

A comprehensive analysis of digital typography, complete with examples of styles from all around the world. It includes a CD-ROM that contains eight free fonts. Each font cited in the text is accompanied by the designer's address and details.