Zero to One

Zero to One
Author: Peter Thiel,Blake Masters
Release: 2014-09-16
Editor: Currency
Pages: 224
ISBN: 9780804139304
Language: en
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#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Zero to One

Zero to One
Author: Blake Masters,Peter Thiel
Release: 2014-09-18
Editor: Random House
Pages: 224
ISBN: 9780753550304
Language: en
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WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Founders at Work

Founders at Work
Author: Jessica Livingston
Release: 2008-11-01
Editor: Apress
Pages: 488
ISBN: 9781430210771
Language: en
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Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

Start Now Get Perfect Later

Start Now  Get Perfect Later
Author: Rob Moore
Release: 2018-11-06
Editor: Nicholas Brealey
Pages: 288
ISBN: 9781473690059
Language: en
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DESCRIPTION BOOK:

What are you waiting for? Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.

The Zero and the One

The Zero and the One
Author: Ryan Ruby
Release: 2017-03-07
Editor: Twelve
Pages: 272
ISBN: 9781455565191
Language: en
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A gothic twist on the classic tale of innocents abroad, THE ZERO AND THE ONE is a meditation on the seductions of friendship and the power of dangerous ideas that registers the dark, psychological suspense of Patricia Highsmith's The Talented Mr. Ripley and the intellectual and philosophical intrigue of John Banville's The Book of Evidence. A shy, bookish scholarship student from a working-class family, Owen Whiting has high hopes of what awaits him at Oxford, only to find himself adrift and out of place among the university's dim aristocrats and posh radicals. But his life takes a dramatic turn when he is assigned to the same philosophy tutorial as Zachary Foedern, a visiting student from New York City. Rich, brilliant, and charismatic, Zach takes Owen under his wing, introducing him to a world of experiences Owen has only ever read about. From the quadrangles of Oxford to the seedy underbelly of Berlin, they practice what Zach preaches, daring each other to transgress the boundaries of convention and morality, until Zach proposes the greatest transgression of all: a suicide pact. But when Zach's plans go horribly awry, Owen is left to pick up the pieces in the sleek lofts and dingy dives of lower Manhattan. Now he must navigate the treacherous boundary between illusion and reality if he wants to understand his friend and preserve a hold on his once bright future.

Summary Zero to One

Summary  Zero to One
Author: BusinessNews Publishing
Release: 2015-07-01
Editor: Must Read Summaries
Pages: 9
ISBN: 9782511035979
Language: en
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The must-read summary of Peter Thiel and Blake Masters' book: "Zero to One: Notes on Startups, or How to Build the Future". This complete summary of the ideas from Peter Thiel and Blake Masters' book "Zero to One" shows how many companies believe the key to innovation is improving things that already exist. According to Thiel and Masters, this isn’t innovation at all. Real innovation means going from zero to one, creating a completely new thing that hasn't been seen before. To help you, the authors detail ten key concepts to keep in mind: 1. Start from scratch 2. Become a monopoly 3. The appeal of competition 4. The last-mover advantage 5. Success is not a lottery 6. The power law 7. The role of secrets 8. Culture and sales 9. Man and computers 10. The founder’s paradox This summary will teach you how you can use these ten principles to think more innovatively and create new ideas. Added-value of this summary: • Save time • Be a pioneer in true innovation • Create brand new products for a successful business To learn more, read “Zero to One” and find out how you can practice real innovation to create a brand new product that sells!

Zero to One Million How I Built My Company to 1 Million in Sales and How You Can Too

Zero to One Million  How I Built My Company to  1 Million in Sales       and How You Can  Too
Author: Ryan Allis
Release: 2007-12-26
Editor: McGraw Hill Professional
Pages: 284
ISBN: 9780071496667
Language: en
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DESCRIPTION BOOK:

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How. By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically. Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth. Evaluate your business idea using the innovative MAR system Write a business plan sure to excite your investors Launch your company with minimal expenditure Boost online sales using cutting-edge marketing strategies Watch all your hard work transform into millions Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

Summary of Zero to One Notes on Startups or How to Build

Summary of Zero to One  Notes on Startups  or How to Build
Author: Anonim
Release: 2022
Editor: Unknown
Pages: 329
ISBN:
Language: en
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Good Profit

Good Profit
Author: Charles G. Koch
Release: 2015-10-13
Editor: Currency
Pages: 288
ISBN: 9781101904145
Language: en
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DESCRIPTION BOOK:

NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: • Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values • Select and retain a workforce possessing both virtue and talent • Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level • Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title • Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.

Incerto

Incerto
Author: Nassim Nicholas Taleb
Release: 2021-05-04
Editor: Random House Trade
Pages: 1872
ISBN: 9780593243657
Language: en
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DESCRIPTION BOOK:

The landmark five-book series--all together in one boxed set The Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don't understand the world, expressed in the form of a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it. This boxed set includes: FOOLED BY RANDOMNESS THE BLACK SWAN THE BED OF PROCRUSTES ANTIFRAGILE SKIN IN THE GAME

Ehtaria

Ehtaria
Author: Barbara Woster
Release: 2018-07-18
Editor: Barbara Woster
Pages: 88
ISBN: 9780988461789
Language: en
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DESCRIPTION BOOK:

Do you every wonder where your pets go when you let them out to play? Find out with your host, Felicia Feline. Join Felicia and her friends on the adventure of a lifetime. A first chapter book for ages 6 and up.

The Start Up J Curve

The Start Up J Curve
Author: Howard Love
Release: 2016-08-30
Editor: Greenleaf Book Group
Pages: 288
ISBN: 9781626342934
Language: en
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DESCRIPTION BOOK:

A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

Average Is Over

Average Is Over
Author: Tyler Cowen
Release: 2013-09-12
Editor: Penguin
Pages: 304
ISBN: 9780698138162
Language: en
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DESCRIPTION BOOK:

Renowned economist and author of Big Business Tyler Cowen brings a groundbreaking analysis of capitalism, the job market, and the growing gap between the one percent and minimum wage workers in this follow-up to the New York Times bestseller The Great Stagnation. The United States continues to mint more millionaires and billionaires than any country ever. Yet, since the great recession, three quarters of the jobs created here pay only marginally more than minimum wage. Why is there growth only at the top and the bottom? Economist and bestselling author Tyler Cowen explains that high earners are taking ever more advantage of machine intelligence and achieving ever-better results. Meanwhile, nearly every business sector relies less and less on manual labor, and that means a steady, secure life somewhere in the middle—average—is over. In Average is Over, Cowen lays out how the new economy works and identifies what workers and entrepreneurs young and old must do to thrive in this radically new economic landscape.

The Art of the Start

The Art of the Start
Author: Guy Kawasaki
Release: 2004
Editor: Penguin
Pages: 226
ISBN: 1591840562
Language: en
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DESCRIPTION BOOK:

A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

The Great Mental Models General Thinking Concepts

The Great Mental Models  General Thinking Concepts
Author: Farnam Street
Release: 2019-12-16
Editor: Unknown
Pages: 190
ISBN: 1999449002
Language: en
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DESCRIPTION BOOK:

The old saying goes, ''To the man with a hammer, everything looks like a nail.'' But anyone who has done any kind of project knows a hammer often isn't enough. The more tools you have at your disposal, the more likely you'll use the right tool for the job - and get it done right. The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer. Until now. The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet- ignore them. Upgrade your mental toolbox and get the first volume today. AUTHOR BIOGRAPHY Farnam Street (FS) is one of the world's fastest growing websites, dedicated to helping our readers master the best of what other people have already figured out. We curate, examine and explore the timeless ideas and mental models that history's brightest minds have used to live lives of purpose. Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They're not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning. AUTHOR HOME Ottawa, Ontario, Canada

What Every Angel Investor Wants You to Know An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

What Every Angel Investor Wants You to Know  An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea
Author: Brian Cohen,John Kador
Release: 2013-03-26
Editor: McGraw Hill Professional
Pages: 272
ISBN: 9780071800716
Language: en
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DESCRIPTION BOOK:

WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors

Beyond Zero and One

Beyond Zero and One
Author: Andrew Smart
Release: 2015-12-03
Editor: OR Books
Pages: 268
ISBN: 9781682190074
Language: en
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“Andrew Smart deftly shows why it’s time for us to think deeply about thinking machines before they begin thinking deeply about us.” —Douglas Rushkoff, author, Escaping the Growth Trap,Present Shock, and Program or Be Programmed “Provocative and cool.” —Cory Doctorow “Forget the Turing test—will the supersmart AIs that we hear so much about these days pass the acid test? In this playful, informative, and prescient book, Andrew Smart brings psychedelics into dialogue with neuroscience in order to challenge the whiz-bang computational views of human and machine sentience that dominate the headlines. Giving robots LSD sounds like a joke, but Smart is dead serious in his critique of the hidden and sometimes dangerous biases that underlie both popular and scientific fantasies of digital minds.” —Erik Davis, host of “Expanding Mind” and author, Techgnosis: Myth, Magic, and Mysticism in the Age of Information “Philosophy, psychedelics, robots, and the future; consciousness and intelligence, what else do you desire? Here you will see why those machines that reach singularity will be smarter than us and take over the world—and shall need to be conscious…and maybe they can only be conscious if they are human enough. The thesis of the book, and the path shown us by Smart, leads to a great trip, of imagination and philosophy, of maths and neuroscience.” —Dr. Tristan Bekinschtein, Lecturer, Department of Psychology, University of Cambridge Can we build a robot that trips on acid? This is not a frivolous question, according to neuroscientist Andrew Smart. If we can’t, he argues, we haven’t really created artificial intelligence. In an exposition reminiscent of crossover works such as Gödel, Escher, Bach and Fermat’s Last Theorem, Andrew Smart weaves together Mangarevan binary numbers, the discovery of LSD, Leibniz, computer programming, and much more to connect the vast but largely forgotten world of psychedelic research with the resurgent field of AI and the attempt to build conscious robots. A book that draws on the history of mathematics, philosophy, and digital technology, Beyond Zero and One challenges fundamental assumptions underlying artificial intelligence. Is the human brain based on computation? Can information alone explain human consciousness and intelligence? Smart convincingly makes the case that true intelligence, and artificial intelligence, requires an appreciation of what is beyond the computational.

Zero to Maker

Zero to Maker
Author: David Lang
Release: 2013-08-26
Editor: Maker Media, Inc.
Pages: 216
ISBN: 9781449356392
Language: en
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DESCRIPTION BOOK:

Are you possessed by the urge to invent, design, and make something that others enjoy, but don’t know how to plug into the Maker movement? In this book, you’ll follow author David Lang’s headfirst dive into the Maker world and how he grew to be a successful entrepreneur. You’ll discover how to navigate this new community, and find the best resources for learning the tools and skills you need to be a dynamic maker in your own right. Lang reveals how he became a pro maker after losing his job, and how the experience helped him start OpenROV—a DIY community and product line focused on open source undersea exploration. It all happened once he became an active member of the Maker culture. Ready to take the plunge into the next Industrial Revolution? This guide provides a clear and inspiring roadmap. Take an eye-opening journey from unskilled observer to engaged maker-entrepreneur Enter the Maker community to connect with experts and pick up new skills Use a template for building a maker-based entrepreneurial lifestyle Learn from the organizer of the first-ever Maker Startup Weekend Be prepared for exciting careers of the future

Good to Great

Good to Great
Author: Jim Collins
Release: 2011-07-19
Editor: Harper Collins
Pages: 320
ISBN: 9780062119209
Language: en
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DESCRIPTION BOOK:

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

The Big Picture

The Big Picture
Author: Sean Carroll
Release: 2016-05-10
Editor: Penguin
Pages: 480
ISBN: 9780698409767
Language: en
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DESCRIPTION BOOK:

The instant New York Times bestseller about humanity's place in the universe—and how we understand it. “Vivid...impressive....Splendidly informative.”—The New York Times “Succeeds spectacularly.”—Science “A tour de force.”—Salon Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern physics, Sean Carroll is emerging as one of the greatest humanist thinkers of his generation as he brings his extraordinary intellect to bear not only on Higgs bosons and extra dimensions but now also on our deepest personal questions: Where are we? Who are we? Are our emotions, our beliefs, and our hopes and dreams ultimately meaningless out there in the void? Do human purpose and meaning fit into a scientific worldview? In short chapters filled with intriguing historical anecdotes, personal asides, and rigorous exposition, readers learn the difference between how the world works at the quantum level, the cosmic level, and the human level—and then how each connects to the other. Carroll's presentation of the principles that have guided the scientific revolution from Darwin and Einstein to the origins of life, consciousness, and the universe is dazzlingly unique. Carroll shows how an avalanche of discoveries in the past few hundred years has changed our world and what really matters to us. Our lives are dwarfed like never before by the immensity of space and time, but they are redeemed by our capacity to comprehend it and give it meaning. The Big Picture is an unprecedented scientific worldview, a tour de force that will sit on shelves alongside the works of Stephen Hawking, Carl Sagan, Daniel Dennett, and E. O. Wilson for years to come.